En Point Solutions

16/12/2020

03/11/2020

The current recession has presented a significant challenge for modern businesses. As a result, many businesses will close, or lose significant market share.

It is in these times, however, that a small percentage of businesses will scale. If this sounds like you the team here at En Point Solutions have put together "4 Tips To Scale Your Business Into 2021".

COVID-19 has presented a significant challenge to modern businesses. As a result, many businesses will close, or lose significant market share. Other businesses, however, will reach new heights. History has...

14/10/2020

Today we're going to take a look at Geofencing, exactly what it is and how you can apply it to marketing your business. Geofencing is often confused with Geolocation or "location targeting", just like you would find in your Facebook Ads Manager or Google Ads Dashboard. The principals are similar, but is truly location targeting on steroids!

08/10/2020

There are no shortcuts when building a strong social media presence. But to make life easier, the team here at En Point Solutions have put together 5 tips to ensure high levels of social media engagement with each post!

Social media platforms are constantly changing. As a result, one day your content might be doing exceedingly well, and the next it’s getting zero traction – algorithms can literally change...

07/10/2020

At one point, digital marketing was just a new and different way to market. It opened up a new form of media on which businesses could peddle their goods and services. But in the past few years, the importance of digital marketing has become something else. It's now an integral part of what a business is to its customers.

It's no longer enough to just have a website, or to run some un-focused ads on Google or Facebook. If you don't already have integrated strategies working for your business, time is working against you. As the Internet becomes entwined with everything we do, the importance of digital marketing is becoming crystal clear.

Digital marketing is no longer optional.

28/09/2020

The digital marketing landscape is changing rapidly. These rapid shifts illustrate the importance of identifying the right marketing trends to jump on. When you do, you can “ride the wave” as a specific trend grows in popularity. Finding the right plan can lead to more brand awareness, traffic, leads and sales, among other things. In other words, the reason you do marketing in the first place!

Supported by data aggregated from Google Search, here are 5 new trends in digital marketing that should be a core part of your marketing strategy.

28/09/2020

Does your marketing company use location-based marketing techniques to generate sales and leads? Sometimes called geo-targeted marketing or place-based marketing, location-based marketing delivers messages to customers and potential customers when they are physically close to your business.

Location-based marketing allows organisations to target consumers at a granular, person level with online or offline messaging based on their physical location. Using location data, marketing teams are able to reach consumers based on qualifiers like proximity to a store, events happening in their region, and more.

Location-based marketing has proven effective across customer lifecycles – from discovery and purchase, to engagement and retention. When used properly, location-based marketing allows marketers to hone in on specific customer segments with targeted offers, while improving customer experience for a population that increasingly values instant gratification.

24/09/2020

Marketing is about more than just "marketing".

Marketing isn't as straightforward as it may sound, and these days, the textbook definition no longer does it justice. On one hand, we have the major effects that marketing may have on an organisation. But on the other, an organisation's practices and culture can also affect the marketing process. We prefer to look at this relationship as a two-way street.

23/09/2020

When it comes to highly engaging content, it’s all about the details. It's the small touches that make for a premium look and feel.⁠
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Question: what does your branding say about you? Is it clear to your customers what makes your product/service special?⁠