Maker Street Studios

26/02/2026

17/02/2026

We put a fressssssssh process doc together. 🫣
Want it? Email the studio.

28/01/2026

There’s something about the Value of Design..
That I’ve struggled with my entire career..

On one side of the table I’ve had many conversations with hot-shot execs at very wealthy companies who struggle to stack fiscal value next to the output of Design, yet dropped millions on stupid sales tactics that drove pennies on the dollar.

In those conversations I weirdly found myself pushing back on the chair, ready for a fight, defending the value of critical thinking and the continually researched impact that smart, commercial design decisions have on the balance sheet.

On the other side, I’ve had conversations with clients who have opened up their business and given me an insight under the hood of the true commercial value our work at .co has had on their business.
..real tangible value its brought through the door (aka money!)..WAY better employee engagement which led to more deals closed...a more cohesive understanding of the company, which led to more aligned, more qualified business interactions.

One of our clients earlier this week shared lots on the impact we’ve had on their business... but one small job stood out.

We worked on a branded internal culture piece about 3 or 4 years ago for them and it completely shifted how they onboarded new employees. That little project which we worked on for all of about a week (if that) gave new hires a clear understanding of what they were there to achieve together, a very clear objective, and a collective vision to buy into. Over a few short years they scaled to around 50 on-site staff with a dedicated team working toward a single goal.

I don’t think I need to mention how critical aligned team members are in any business, no matter the size.

But the truth is... we rarely get to see behind the curtain.

Branding is such a big component of business. The way communication, strategy, creative, design all interconnects with each other to streamline ops, align team members, and provide a platform for clarity is absolutely critical. Especially for businesses in any sort of growth phase.

It’s always been way more about heart and soul, than art and copy.

21/01/2026

Creating a memorable brand identity is essential for businesses in Newstead and Brisbane. At Maker Street Studios, we focus on building brand strategies that resonate with your audience. Our approach starts with understanding your narrative, ensuring your brand stands out. By aligning your visual identity with your business goals, we help you grow confidently. Let’s explore how a refined brand identity can elevate your business.

20/01/2026

Understanding the full power of branding can transform your business. As noted, crafting an engaging brand can lead to greater results in advertising. This strategic approach is essential for growth. At Maker Street Studios, we focus on brand strategy and identity, ensuring your brand resonates clearly with your audience. Our expertise extends globally, making complex concepts relatable, even from afar. Elevate your brand today.

09/01/2026

Have you ever wondered why some rebrands flop? Often, it’s due to a lack of clear strategy. At Maker Street Studios, we emphasise a thorough branding process, ensuring your identity resonates with your audience. Collaborating with local businesses in Brisbane, we craft compelling brand narratives that stand out. Ready to safeguard your brand's future? Let's connect and elevate your identity together!

29/05/2023

Have your sales plateaued? Are you finding it harder to attract new customers? Are you launching new products or services? Have you recently gone through a merger or acquisition? Does your brand feel inconsistent across different touch points?

These are just a few questions you can ask yourself to self-assess whether a brand refresh might be on the cards for you. For every business, brand is the heart of their identity. It is what customers recognise and trust. Ultimately, it’s the brand (not the product) that plays a crucial role in consumers’ decision-making processes when selecting one product, or service, over another.

But, even the most established brands can become stale, outdated, or out of touch with changing times and consumer expectations, leaving you at the bottom of the list or resulting in endless abandoned shopping carts.

So, is this where a brand refresh should be planned? Well yes, but there’s other key indicators to also consider in order to determine exactly what is required and when…

Get the full scoop in this weeks write up!

Well, there isn't exactly a straightforward answer, so we've pulled all the key considerations together into one handy article...

23/05/2023

As a business owner, you would know just how necessary it is to stand out in a crowded, noisy and competitive market. Your brand needs to be strong, consistent and working at its absolute best. All makes sense, common (business) knowledge right?

But how often do you assess this? And we mean really assess this…for example, is your brand connecting with your customers on a deeper level and is it showcasing everything that makes you awesome?

Well, this is where a Brand Audit comes in. But what is it exactly and why is it a super important tool to take the time to invest in?

Download our FREE Brand Audit Workbook and stress test your brand today!

Is your brand working as hard as it should be for your business? It might be time to do a Brand Audit and we've got just the thing to help...

18/05/2023

Branding has the power to build value, credibility and a meaningful connection before you’ve even entered the room.

It helps your customers align with you and what you bring to the table. It gives you the control to influence how your customers compare you, and your products with other products and services that fulfil their need.

Learn more about why it's one of the most important investments for a new startup!

Why branding is so important for new ventures and why we get a little miffed when "experts" say otherwise... Learn everything you need to know

09/05/2023

Brand Protection is so much more than dropping a dope little ® at the end of your business name...

Protecting your brand means ensuring that your intellectual property rights are safe. This includes your brand's name, logo, and any other unique identifiers that make your brand distinctive.

Protecting your intellectual property rights from a trademarking perspective can prevent others from using your brand's name or logo without your permission, which could damage your brand's reputation and value.

Check out the article and grab some tips on how to protect your most valuable asset + get a juicy story on when we 'allegedly' infringed on an existing (and bogus) trademark...

Imagine this… You roll into the office on a crisp Monday morning to find a cease and desist in your inbox. It’s unannounced, unwelcome and shot over by some random second rate programmers on the west coast.

23/09/2022

Fri-yay WIP shot. We just can’t get enough of the tail on this Q. 😍