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KILLER WHALE ON Netflix Australia & NZ NOW.In November 2024, we spent four weeks on set of Jaggi Entertainment’s thrille...
20/06/2026

KILLER WHALE ON Netflix Australia & NZ NOW.

In November 2024, we spent four weeks on set of Jaggi Entertainment’s thriller KILLER WHALE, capturing social-first behind-the-scenes content from the very beginning.

From long shoot days and late-night setups to cast moments, production magic and everything in between, we had a front-row seat to the incredible work that goes into bringing a story like this to life.

Now, seeing KILLER WHALE land on Netflix Australia is a full-circle moment.

A huge congratulations to the cast, crew and everyone involved in bringing this project to life. We’re incredibly proud to have played a small part in the journey.

STREAM NOW 🤍🫍

18/06/2026

IS THIS CLAUDE’S FAULT, OR A LACK OF BRAND EX*****ON?

After our Claude carousel video went viral this week, we spent a lot of time reading through the comments.

And whilst there were definitely some strong opinions, one thing kept coming up: “Not everyone can afford a designer.”

Which is completely fair! But here’s the thing.

We don’t actually think Claude is the problem and we definitely don’t think Claude is the solution.

Claude is a support.

It’s a tool to help you generate ideas, overcome writer’s block, speed up workflows and get words onto a page.

What it can’t do is build a brand for you. Because branding happens in the ex*****on with fonts, logos, colours, textures, graphic elements. It’s the way you lay out information and it’s the little details that make someone stop scrolling and immediately know it’s your business.

The reason so many AI carousels look identical isn’t because they’re written by Claude.

It’s because they’re being posted exactly as they come out of Claude.

With NO personality, visual identity or brand consideration. Just copy and paste (eek).

And look, if budgets are tight, we’re not saying you need to run out and hire a designer tomorrow.

There are so many small things you can do that take minutes, not hours, to make your content feel more like your brand.

🐆 Use your brand fonts.
🐆 Add your logo.
🐆 Create a few custom textures.
🐆 Build some reusable graphic elements.
🐆 Play with alignment instead of using the same template every time.

Trust us, these small changes can make a HUGE difference.

Because whilst AI can absolutely support your content creation process, it should never become the brand itself.

The businesses that will win over the next few years won’t be the ones using AI the most.

They’ll be the ones using AI whilst still protecting what makes their brand recognisable, memorable and human.

What do you think - is AI making content look the same, or is it exposing weak brand ex*****on?

EVERYTHING YOU THINK YOU KNOW ABOUT DIGITAL MARKETING IS PROBABLY WRONG.Not because digital marketing doesn’t work.Becau...
16/06/2026

EVERYTHING YOU THINK YOU KNOW ABOUT DIGITAL MARKETING IS PROBABLY WRONG.

Not because digital marketing doesn’t work.

Because most businesses are still making decisions based on assumptions that were never true to begin with.

“We tried ads and they didn’t work.”

“We need to be on every platform.”

“If it looks good, it’ll perform.”

“More followers means more sales.”

The reality? The brands seeing consistent growth aren’t doing more. They’re doing the right things, in the right order, for the right audience.

🐆 Strategy before content.

🐆 Positioning before promotion.

🐆 Systems before virality.

The businesses winning right now aren’t chasing every trend or trying to be everywhere at once. They’re building marketing ecosystems that actually support revenue, retention and long-term growth.

Ready to be one of them? Follow our free consult link in our bio.

11/06/2026

ORGANIC CONTENT ISN’T DESIGNED TO WORK LIKE ADS.

One of the most common questions we get asked is: “What’s the ROI of our organic content?”

The reality is, organic content isn’t designed to work like paid ads.

Most people don’t discover a brand through one Reel and immediately buy. They watch. They follow. They browse. They come back. They build trust.

Then, eventually, they enquire, purchase or convert.

The challenge is that there’s rarely a neat line connecting one piece of content to one sale.

But that doesn’t mean it isn’t working.

Organic content shapes perception, it builds familiarity and creates trust long before someone is ready to buy.

And often, that’s exactly why your ads, sales calls and website convert better in the first place.

Not everything valuable in marketing fits neatly into a reporting dashboard.

11/06/2026

And the pros know that that 0.01 seconds makes all the difference in the final product 👌🏻

09/06/2026

WHEN YOUR MARKETING STARTS REFLECTING YOUR BUSINESS.

One of the most interesting things we see when reviewing campaign results isn’t just clicks, leads or conversions.

It’s alignment.

When a business has a clear understanding of who it serves, what it stands for and how it delivers value, that clarity starts showing up everywhere.

In the content, ads, customer journey and ultimately, in the results.

The brands that struggle most often aren’t dealing with a marketing problem. They’re dealing with an alignment problem.

Because when your positioning, values, offers and communication aren’t pulling in the same direction, audiences feel the disconnect.

But when everything is aligned, marketing stops feeling like persuasion and starts feeling like attraction.

The data reflects it.
The audience reflects it.
And the business grows because of it.

That’s when things really start to fire 🔥🐆

CULTURE MOVES FAST. THE BEST MARKETERS PAY ATTENTION.When Amazon Prime’s Off Campus exploded online, we noticed somethin...
09/06/2026

CULTURE MOVES FAST. THE BEST MARKETERS PAY ATTENTION.

When Amazon Prime’s Off Campus exploded online, we noticed something most brands would have scrolled straight past.

One of the show’s lead actors, Josh Heuston, had previously starred in our client’s Netflix series, Dive Club.

So instead of creating something new, we resurfaced existing content and reframed it around a conversation people were already invested in.

The result?

Hundreds of thousands of views + people reached, hundreds of new followers and a renewed interest in a five-year-old show and a reminder that some of your most valuable content assets may already exist.

This is what cultural relevance looks like.

❌ Not trend-chasing.
❌ Not forcing your way into conversations.
❌ Not scrambling to create something from scratch every time the internet decides what’s popular.

It’s understanding what your audience is paying attention to and finding a genuine connection between that moment and your brand.

Because the best social media strategies aren’t built in a content calendar. They’re built by PAYING ATTENTION!

What’s a cultural moment your brand could be connecting to right now?

02/06/2026

SAFETY ZONES AREN’T OPTIONAL.

One of the quickest ways to kill the performance of good content is by ignoring safety zones.

You might have the perfect hook, beautiful creative and a strong call-to-action, but if key information is sitting underneath Instagram buttons, profile details, captions or ad placements, your audience may never actually see it.

We see this all the time across both organic content and META ads.

That headline you carefully crafted? Covered by interface elements.

That CTA? Hidden behind captions.

That product feature? Cropped on certain placements.

The reality is that content isn’t consumed on a blank canvas. It’s viewed alongside platform features, buttons, menus and overlays that change depending on where it’s being served.

Designing with safety zones in mind means:
• Your message stays visible
• Your content looks more professional
• Your audience can navigate it easily
• Your ads perform more effectively across placements
• You avoid important information being cut off or hidden

Good content isn’t just about what you create. It’s about making sure people can actually see it.

Before you hit publish, always check your content across placements and make sure your key messaging sits within the safe area.

Because sometimes the difference between content that converts and content that gets ignored is just a few pixels.

01/06/2026

BOOSTING ISN’T THE SAME AS AMPLIFYING

If you’ve ever hit the “Boost Post” button and thought you were running ads, this one’s for you.

Boosting and amplifying content might look similar on the surface, but they’re two very different approaches.

Boosting is simply putting budget behind an existing post to get more eyeballs on it. It’s quick, easy and can absolutely have its place.

Amplification, on the other hand, is strategic.

It’s taking content and running it through Ads Manager with a clear objective, audience targeting, retargeting opportunities, optimisation and reporting behind it. The content may look exactly the same to your audience, but behind the scenes it’s working much harder.

Think of it this way:

Boosting = paying for more reach.

Amplification = using content as part of a paid media strategy.

Neither is inherently right or wrong. The mistake is assuming they’re the same thing.

Because when your goal is growth, leads, sales or downloads, the strategy behind the content matters just as much as the content itself.

22/05/2026

PINTEREST ADS ARE THE INTERNET’S BEST KEPT SECRET.

Everyone’s still fighting for attention on Meta while Pinterest users are literally telling you what they want in real time.

They’re planning, searching, mood boarding and building their next purchase before they even realise they’re ready to buy.

Which means your brand has the opportunity to meet them in a much warmer phase of the customer journey, without doing the same heavy lifting we often see on Meta.

This equals less guessing and wasted spend with more intentional targeting!

Pinterest allows brands to integrate into behaviour rather than interrupt it. And honestly? That shift changes everything.

If your brand is aesthetic-led, aspiration-led or built around considered purchasing decisions, Pinterest ads are seriously worth paying attention to.

The girls searching “Euro Summer outfits” and “dream home interiors” are already halfway there, you just need to figure out how you can meet then where they’re at!

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