Iced&shaken social

Iced&shaken social let’s shake up your socials 🤍
gold coast/brisbane based
💌 [email protected]

STOP GUESSING WHAT TO POST | OUR CUSTOM SOCIAL MEDIA BIBLES HERE.If every week starts with:“What should we post?”“What s...
13/08/2026

STOP GUESSING WHAT TO POST | OUR CUSTOM SOCIAL MEDIA BIBLES HERE.

If every week starts with:
“What should we post?”
“What should we talk about?”
“Should we be on TikTok?”
“Do we need more Reels?”
“What is actually working?”

You don’t need another list of content ideas. You need the strategy behind them.

Which is why we’re officially introducing the ICED&SHAKEN Social Media Bible - a complete social media strategy built specifically for your business.

We do the thinking upfront, so you and your team can spend less time staring at a blank content calendar and more time actually creating, sharing and growing.

We’ll unpack your brand, audience, competitors, positioning, messaging, content pillars, platform strategy, Reels, Stories, community, paid media opportunities, growth, KPIs and more - then turn it into one clear roadmap your business can actually use.

No more reinventing your social strategy every Monday or creating content just to stay visible or wondering whether what you’re posting is actually moving the business forward.

And importantly, this IS NOT designed to replace social media management.

You can take the strategy and run with it internally, hand it to your existing team or have our expert team bring it to life through ongoing social media management.

It’s your marketing bible. Your team can use it, share it, train from it and come back to it again and again.

One strategy. Built specifically for your business.

Social Media Bible consults are now open. Head to the link in bio to book yours.

WE’RE HIRING.If your For You Page doubles as market research, you spot trends before they become trends and you’re the f...
17/07/2026

WE’RE HIRING.

If your For You Page doubles as market research, you spot trends before they become trends and you’re the friend everyone sends their captions to before posting... keep reading.

We’re looking for a Junior Social & Content Coordinator to join the ICED&SHAKEN team.

This isn’t just a scheduling role. You’ll be involved in strategy, content creation, client communication, campaign planning and bringing great ideas to life across a range of incredible brands.

We’re after someone who’s organised, proactive, creative and genuinely obsessed with social media. Someone who loves learning, isn’t afraid to get stuck in and wants to build a career in the industry.

Experience is great, but curiosity, initiative and a willingness to learn matter just as much.

If this sounds like you, we’d love to hear from you.

🐆 Brisbane-based (part-time)
🐆 Applications close 31 July

Swipe through for everything you need to know, then send your application to [email protected].

P.S. We have one request... don’t use ChatGPT to answer the application question. We want to hear your thoughts. 😉

04/07/2026

ANOTHER YEAR OF ICED&SHAKEN 🐆

It’s hard to put into words just how much can happen in a year. Let alone 3 years of business.

What started with one vision has continued to grow, evolve and expand in ways we’re incredibly proud of.

ICED&SHAKEN has grown alongside our clients, our team and the ever-changing digital landscape. We’ve welcomed new faces, taken on exciting projects, expanded our capabilities and continued to work with brands and people who trust us to be part of their story.

Along the way, CONTENT CREATORS & EDITORS has continued to grow as its own creative offering, bringing ideas to life through content, campaigns and shoots. And SOCIAL FEEDS | BRISBANE NETWORKING has opened up an entirely new space for connection, community and conversations within our industry.

Three different touchpoints. Three different ways of creating, connecting and collaborating. And somehow, they all feel like pieces of the same bigger picture we’re building.

But behind every milestone, campaign, shoot, event, strategy deck, late-night idea and big win are the people who make it possible.

Our clients who trust us with their brands and businesses. Our team who care deeply about the work we create. Our collaborators, partners, community and every person who has shared a post, sent a message, attended an event, recommended us to someone or supported what we’re building in ways big and small.

We never take any of it for granted.

This year has reminded us that growth isn’t always about becoming bigger for the sake of it. Sometimes it looks like becoming clearer on who you are, creating space for new ideas, building deeper relationships and continuing to back the vision even as it evolves.

We’re incredibly grateful for everything this past year has brought us, but even more excited about where we’re heading next.

There is so much more to create, build and grow.

Happy birthday to us. Here’s to the next chapter. 🥂

04/07/2026

IT’S OUR 3RD BIRTHDAY! LET THE CELEBRATIONS BEGIN 🐆

~
TIRAMISÚ: MISU MISU Co. | Brisbane Tiramisu
LOCATION: Room For More Studio

30/06/2026

A PEEK BEHIND THE SCREEN: PLANNING CONTENT SHOOTS.

Contrary to popular belief, content shoots aren’t something you just pull together in the moment.

Great content takes experience, it takes exposure and it takes a deep understanding of a brand.

Whether we’re planning a shoot for ICED&SHAKEN or for one of our clients, there’s a lot that happens long before anyone steps on set.

From scrolling Pinterest for inspiration, pulling together moodboards that actually make strategic sense, booking studio spaces, sourcing and prepping props, mapping out shot lists and refining creative direction - there’s a lot happening behind the scenes before cameras even start rolling.

Of course, not every shoot requires this level of planning. Many of our monthly retainer shoots are intentionally more streamlined, where trend research and a detailed Notion shot list do the job perfectly.

But when it comes to larger branding and creative shoots, this is the exact process we follow to ensure every piece of content is intentional, aligned and built to perform.

Because the best content rarely happens by accident.

KILLER WHALE ON Netflix Australia & NZ NOW.In November 2024, we spent four weeks on set of Jaggi Entertainment’s thrille...
20/06/2026

KILLER WHALE ON Netflix Australia & NZ NOW.

In November 2024, we spent four weeks on set of Jaggi Entertainment’s thriller KILLER WHALE, capturing social-first behind-the-scenes content from the very beginning.

From long shoot days and late-night setups to cast moments, production magic and everything in between, we had a front-row seat to the incredible work that goes into bringing a story like this to life.

Now, seeing KILLER WHALE land on Netflix Australia is a full-circle moment.

A huge congratulations to the cast, crew and everyone involved in bringing this project to life. We’re incredibly proud to have played a small part in the journey.

STREAM NOW 🤍🫍

18/06/2026

IS THIS CLAUDE’S FAULT, OR A LACK OF BRAND EX*****ON?

After our Claude carousel video went viral this week, we spent a lot of time reading through the comments.

And whilst there were definitely some strong opinions, one thing kept coming up: “Not everyone can afford a designer.”

Which is completely fair! But here’s the thing.

We don’t actually think Claude is the problem and we definitely don’t think Claude is the solution.

Claude is a support.

It’s a tool to help you generate ideas, overcome writer’s block, speed up workflows and get words onto a page.

What it can’t do is build a brand for you. Because branding happens in the ex*****on with fonts, logos, colours, textures, graphic elements. It’s the way you lay out information and it’s the little details that make someone stop scrolling and immediately know it’s your business.

The reason so many AI carousels look identical isn’t because they’re written by Claude.

It’s because they’re being posted exactly as they come out of Claude.

With NO personality, visual identity or brand consideration. Just copy and paste (eek).

And look, if budgets are tight, we’re not saying you need to run out and hire a designer tomorrow.

There are so many small things you can do that take minutes, not hours, to make your content feel more like your brand.

🐆 Use your brand fonts.
🐆 Add your logo.
🐆 Create a few custom textures.
🐆 Build some reusable graphic elements.
🐆 Play with alignment instead of using the same template every time.

Trust us, these small changes can make a HUGE difference.

Because whilst AI can absolutely support your content creation process, it should never become the brand itself.

The businesses that will win over the next few years won’t be the ones using AI the most.

They’ll be the ones using AI whilst still protecting what makes their brand recognisable, memorable and human.

What do you think - is AI making content look the same, or is it exposing weak brand ex*****on?

EVERYTHING YOU THINK YOU KNOW ABOUT DIGITAL MARKETING IS PROBABLY WRONG.Not because digital marketing doesn’t work.Becau...
16/06/2026

EVERYTHING YOU THINK YOU KNOW ABOUT DIGITAL MARKETING IS PROBABLY WRONG.

Not because digital marketing doesn’t work.

Because most businesses are still making decisions based on assumptions that were never true to begin with.

“We tried ads and they didn’t work.”

“We need to be on every platform.”

“If it looks good, it’ll perform.”

“More followers means more sales.”

The reality? The brands seeing consistent growth aren’t doing more. They’re doing the right things, in the right order, for the right audience.

🐆 Strategy before content.

🐆 Positioning before promotion.

🐆 Systems before virality.

The businesses winning right now aren’t chasing every trend or trying to be everywhere at once. They’re building marketing ecosystems that actually support revenue, retention and long-term growth.

Ready to be one of them? Follow our free consult link in our bio.

11/06/2026

ORGANIC CONTENT ISN’T DESIGNED TO WORK LIKE ADS.

One of the most common questions we get asked is: “What’s the ROI of our organic content?”

The reality is, organic content isn’t designed to work like paid ads.

Most people don’t discover a brand through one Reel and immediately buy. They watch. They follow. They browse. They come back. They build trust.

Then, eventually, they enquire, purchase or convert.

The challenge is that there’s rarely a neat line connecting one piece of content to one sale.

But that doesn’t mean it isn’t working.

Organic content shapes perception, it builds familiarity and creates trust long before someone is ready to buy.

And often, that’s exactly why your ads, sales calls and website convert better in the first place.

Not everything valuable in marketing fits neatly into a reporting dashboard.

11/06/2026

And the pros know that that 0.01 seconds makes all the difference in the final product 👌🏻

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Brisbane, QLD

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