11/08/2026
This will probably sounds strange coming from someone who builds automations for a living.
BUT…
Some of the best workflows I build, became *less* automated, intentionally.
Hear me out.
When clients first come to me, they often have the same goal:
*"Can we automate this thing?"*
Sometimes the answer is yes.
But sometimes... that's the wrong goal.
I once redesigned a workflow by deliberately putting a person back into the process.
Not because the technology couldn't do it.
Because it **shouldn't**.
There are moments in every business where human judgement adds more value than speed.
✅ A sales opportunity that deserves a personal call.
✅ An enquiry that doesn't quite fit the rules.
✅ A high-value client who shouldn't receive the same automated email as everyone else.
Automation is incredible at handling repetition.
People are incredible at handling nuance.
The best people who build systems know the difference.
These days, when I design workflows, I don't ask:
*"How can we automate this?"*
I ask:
*"Where does automation create value... and where should a human step in?"*
Because the goal has never been to remove people from the process.
The goal is to remove the repetitive work so people can focus on the moments that actually matter.
Sometimes the smartest automation decision is knowing **when NOT to automate.**
Have you ever automated something, only to realise it worked better with a human touch?
