21/08/2021
It’s a (surprisingly) common misconception that a brand is simply a logo. Let’s set this straight, it is not. A brand should consist of research, it should understand a business and it should have an objective all of which is then beautifully illustrated through colour, typefaces, graphics, tone, creativity and most importantly, intelligence. A logo is merely the full stop at the end of a conversation.
Internally, a brand unites, creates company culture, and provides a purpose. Externally, your brand communicates what it is you do and what you do differently. It’s the first impression and, let’s face it, first impressions count.
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