Hi, I’m Kev, founder of ROARFIT. I’m 51, and I’ve been living and breathing Running, Hybrid, and Functional Fitness for over 40 years. Mission: To help 1 million people transform their bodies and minds through the power of disciplined daily movement. But fitness, for me, has never been just about sport or appearance, it’s always been about survival, strength, and sanity. I lost my mum when I was 1
2, and running became my escape, my therapy, and eventually my identity. I competed in Athletics and Cross Country, winning state titles and running up to 150 km a week. At my peak, I was clocking sub-3-minute kilometers, building both physical power and mental resilience. In 1996, I joined the NZ Army, where I truly discovered the power of Functional and Hybrid Endurance. I became an Assistant Physical Trainer in 1997, training soldiers across New Zealand and overseas. I volunteered as a swim coach, trained SAS soldiers, and won an international obstacle course event among 3,500 troops from 18 countries. I also set a 2.4 km run time of 7:02 and havent seen proof of a quicker time. But it wasn’t the titles or the records that mattered most. It was what fitness gave me, focus, discipline, and the ability to endure life’s hardest battles, both on and off the field. After leaving the military in 2003, I took a long break from competition but never stopped running — it remained my mental anchor. In 2014, CrossFit reignited the fire. I returned to the competitive scene, reaching podiums in Masters and Open divisions at state and national levels. It spoke to everything I believed in, grit, endurance, running speed, and functional performance. I now compete in the PRO division and am chasing a sub-1-hour time, because at this stage of life, I’m not slowing down, I’m leveling up. I’ve lived the cost of poor health. I lost my mother at 12, and I’ve already seen too many people pass away younger than me. That pain fuels a deeper purpose behind ROARFIT, to help others protect their most valuable asset: their health. Not later. Now. Before it’s too late. That belief drives everything I do. Exercise isn’t just about aesthetics; it’s a daily investment in staying here longer, living stronger, and showing up fully for the people we love. ROARFIT isn’t just a name, it’s a symbol of what lives inside all of us. I see it like a lion cub, timid, uncertain, small. But with the right training, the right guidance, that cub grows into something mighty: powerful, courageous, and unstoppable. I believe that version of you already exists, it just needs help awakening. That’s what ROARFIT is here to do. As a coach, I’ve helped thousands across running, CrossFit, and now HYROX. I focus on experience, attention to detail, mental prep, and smart race strategy. As a business owner, I built a gym from 20 to 150 members in 5 months after investing tens of thousands in sales and marketing and now I teach fitness pros how to do the same without the wasted time or money. P.S Elite runners will soon dominate HYROX, achieving sub-3-minute splits while mastering the functional demands of the race.
