The Brand Depot

10/09/2026

👀A good read! AI is useful as a tool but it has its limitations.

Firms are more likely to use technology as ‘the intern in the office’ than as a replacement for skilled staff

19/08/2026

👀New packaging work for Cartel Food Co! These burrito bowl ready meals are now available at NZ Woolworths.

Cartel Food co is a challenger brand. Think David and Goliath -little guy vs the big one 😀Challenger brands can disrupt the category by having their own unique brand identity which is different from other brands. This attracts customers as something different.

Cartel Food Co stands out in the supermarket freezer with an edgy look using bright colours and fun language. The brand is certainly on way to achieving their national freezer domination!

16/07/2026

new website launched 😍 Presence in Australia now certified!

Ideas built specifically for your brand. From scratch. The brand and packaging designer behind global brands,now working closely with yours. Contact Catherine Why work with me? * Why work with me? * direct Work directly with Catherine. Not a junior, not an account manager. The person with 25 years o...

29/05/2026

One of my favourite street artists - Shepard Fairey❤️🤩Sydney

13/04/2026

https://www.barry-callebaut.com/en/trends-insights/top-chocolate-trends?utm_source=linkedin&utm_medium=socialorganic&utm_content=cta_gotowebsite&utm_campaign=fm-bc-ww-202512_tct_2026-cmp

Stay ahead in the industry. Download the 2026 Chocolate Confectionery Trends forecast for global consumer insights, new flavors, and texture innovation.

30/03/2026

It's always a buzz seeing your work in store. 😀 Came across some recent design work for By Nature Sheet Masks at my local Big W in Brisbane.

10/03/2026

🐣It's that time of year again! 🐣
New easter egg packaging design for Aotearoa Chocolate - Check them out at your local Woolworths now!! 😀

04/03/2026

❤️ Love this - so refreshing to see insight ➡️strategy➡️creative➡️execution

From Creative Boom - "For designers looking at their own category-defining briefs, the Snooz project is a useful reminder: if the insight is strong enough, the bravest thing you can do is follow it all the way to the end"

Discover why How&How built a sleep-friendly ice cream brand, Snooz, by tearing up every visual rule in the category playbook. There's a particular kind of brief that arrives fully loaded. Not...

03/03/2026

🤝Sharing a recent win for Aotearoa Chocolate 👀

It's the second year in a row that Air New Zealand have taken AC's new product development as their new on board snack.

The best PR a brand could get! Awesome to work with such a plucky challenger brand on their packaging design. Especially in such a competitive market such as confectionery 🤩

04/02/2026

👀What are the future trends for cold drinks in 2026?

According to a Coffee Futures Lab talk at the recent Brisbane Foodservice and Hospitality Show:

➡️ Customisation and premium signature beverages - caffeine and other dd ons like collagen and protein.
➡️ Branding and packaging in bright colours, fun and energetic.

Check out Lotus Drinks - riding the wave of innovation....

Discover Lotus Plant Power — natural caffeine from green coffee beans, GMO-free, gluten-free, and vegan. Powered by Plant Power Seven (PP7™) formula with seven of earth's power plants to support focus, stress-relief, and gut and immune health defense.