Peach Digital

Peach Digital Peach Digital specialises in integrated digital marketing strategies that span across all digital ch

Poor Bing 😂While Bing only holds 3% of the search market share here in Australia, it can represent a good opportunity to...
15/07/2021

Poor Bing 😂
While Bing only holds 3% of the search market share here in Australia, it can represent a good opportunity to gain cheap website traffic if you’re targeting an older audience 👌🏻

P.S. MY FINANCIAL YEAR PROMO IS STILL ONGOING!
Tell your business owner friends 🙌🏻🍑

📣📣 Ooo baby I'm doing a New Financial Year Special! The new Financial Year is the perfect time to start fresh and get yo...
07/07/2021

📣📣 Ooo baby I'm doing a New Financial Year Special!

The new Financial Year is the perfect time to start fresh and get your marketing ducks in a row.

I’m on the lookout for more Google/Bing ads clients and would love to help you grow your business through paid search.

This is a big saving off my usual set up fees so reach out if you or someone you know would like to get a leg up on the competition this financial year! 🥂🥂

***Second very professional photo, so you know so I mean business 👏

Lockdown margaritas? Anyone? 🍸
02/07/2021

Lockdown margaritas? Anyone? 🍸

🍑🍑 TLDR: Heuristics are rules-of-thumb people use to make purchasing decisions. You can use these rules to inform your c...
24/03/2021

🍑🍑 TLDR: Heuristics are rules-of-thumb people use to make purchasing decisions. You can use these rules to inform your creative and landing page testing. Here’s how:

Do you have a clear ad or landing page test strategy?
It's important to be continuously testing your ads and landing pages to see what kind of messaging resonates best with your audience.
Do they really engage with reviews, or do they simply love a cheeky discount?

What I like to use in order to give my testing a bit of guidance is marketing heuristics.
As you can see, heuristics are rules-of-thumb people use to make purchasing decisions. For example, if I'm buying activewear, I want to know that the tights are squat proof and I want to look at customer reviews to see what the company is like.
These are quick little assessments I make before I purchase, but someone else could be completely different.

My Google team first introduced me to this idea last year, and in practice this has not only delivered great results (hello awesome CTR's), but has given some serious structure to my testing. There are over 16 heuristics, but according to Google these 7 are the most important.

I've included a little creative testing matrix at the end that you can use to note down your ideas and results and hopefully give you some guidance on testing moving forward.

Happy Testing!

IOS 14.5: What is it? What do you need to do to prepare? How should you pivot your strategy? As always, if you have any ...
28/02/2021

IOS 14.5: What is it? What do you need to do to prepare? How should you pivot your strategy?

As always, if you have any questions - shoot me a DM! 🍑🍑🍑

Let's be honest, a morning routine/ritual sounds a little bit w***y. But according to many experts out there, having a m...
12/02/2021

Let's be honest, a morning routine/ritual sounds a little bit w***y. But according to many experts out there, having a morning ritual helps to not only make you more bulletproof and resilient to stresses throughout the day, but gives you a shot of calm and allows you to interact with the world in a much more compassionate & calm way.
There's heaps of information out there on this topic, so much so that it's hard to fit into a tiny social media post. But I first heard of this from a Deliciously Ella podcast episode (of course), where she interviewed Hal Elrod, the author of The Miracle Morning. In it he went into a deep dive about how he came up with the concept and why it's so life-changing.
So after listening to this episode, I made a New Years resolution (lol) to wake up a bit earlier and develop a morning routine. I've been doing this for the last month or so (on & off, I still struggle in the morning big time), and I can't say my life has fully changed yet. But I can tell you that the days I take time to do my own little morning ritual are the days that I'm calmest, happiest & most productive.
So without further adieu, here are Hal Elrod's, Dr Rangan Chatterjee's & also my own version of a morning routine.
Shoot me a DM if you have any tips or ideas regarding your own morning routines! 🙌🏻🍑

New week, new topics! 🍑🍑This week I’ll be exploring the power of having a morning ritual and how this can make you more ...
25/01/2021

New week, new topics! 🍑🍑
This week I’ll be exploring the power of having a morning ritual and how this can make you more motivated, productive and contented in your life.
I’ll also go into the importance of reviews and how social proof is one of the biggest factors that influence buying behaviour.
Stay tuned ✌️🍑

Okay this one is a little wordy, but it’s definitely worth the read! 🍑🍑SEO is such a complex world, so if you have any q...
22/01/2021

Okay this one is a little wordy, but it’s definitely worth the read! 🍑🍑
SEO is such a complex world, so if you have any questions please feel free to reach out.

I don’t touch on link building/digital PR at all in this post because that really deserves its own deep dive.
I really hope you enjoy these 5 easy technical SEO tips that you can implement now 🍑🍑

Happy countdown day! And happy long weekend if you were cheeky enough to take Monday off 🍑😙Launching my next rendition o...
22/01/2021

Happy countdown day! And happy long weekend if you were cheeky enough to take Monday off 🍑😙

Launching my next rendition of Peach’s Pro-Tips in an hour, discussing some easy SEO wins you can implement today. Stay tuned! 🍑✌️

A little Friday night inspiration from Bukowski 🍑✨
22/01/2021

A little Friday night inspiration from Bukowski 🍑✨

Peach’s Pro-tips Part Three: How to make sure you maintain a consistent brand presence online 🍑🍑
17/01/2021

Peach’s Pro-tips Part Three: How to make sure you maintain a consistent brand presence online 🍑🍑

Peach’s Pro-Tips Part Two: The who, what, where, why & how of thumb-stopping creative 🍑🍑In a world where consumers are l...
17/01/2021

Peach’s Pro-Tips Part Two: The who, what, where, why & how of thumb-stopping creative 🍑🍑

In a world where consumers are literally seeing 6,000 to 10,000 ads per day (holy mackerel), it’s difficult to be original and creative content that will stop your audience’s thumbs in their tracks.

In order to tackle this overwhelming task and inform what creative direction to take, I like to set up the basics first and ask these simple questions.

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