22/11/2022
Business growth is no longer solely achieved through the benefits your product or service has to offer. But how a brand impacts the wider society.
⭐️ Legos will be made of 100% plant-based plastic by 2030
Source: Lego.com
⭐️ Aldi will reduce packaging materials by 15% and convert all ALDI-exclusive packaging to reusable, recyclable or compostable materials by 2025
Source: aldi.us
These are just some examples of how global brands adapt to cater for a more life-centric view rather than a customer-centric one. A brand that shows that it cares through action rather than words is a brand that not only leads by example but one that leaves drives significant revenue growth.
To stay relevant, businesses must move past customer-centric models and embrace a life-centric view that sees people more fully.
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