30/03/2026
I've barely had time to breath this year- I've somehow managed to schedule just a TOUCH too much work at the same time (miraculously, all amazing book-ish brands?!)
What better time is there to take on even more? Late last year I signed up to House of Gai's AI Branding Masterclass course. I wanted to to tip my toes into AI and see how the technology could be used in the brand strategy and identity design process.
There's a BIG OL stigma in design circles- nobody wants to talk about the robots taking over, much less admit to using their technology. Most creatives I see have a blanket 'absolutely not' stance and believe putting their heads in the sand will mean the issue passes us over. I (personally) don't think thats very likely so have looked to try and educate myself on whats available so I can best leverage it as a tool (not a replacement of me).
Having just finished up the course, I've learnt so much and wanted to share my thoughts on AI as a competitor AND as a collaborator.
I asked AI to create some visuals of 'the future of graphic design' and was surprised to see see these nature-fueled hallucinations in the mix. Maybe the future is a little different then we think?
//Image Description in comments.
➡️ Read the full article (and see the brand I created!) here:
https://obscurioand.co/blogs/journal/adventures-in-ai-branding-design?utm_name=sked&utm_source=facebook&utm_medium=social&utm_content=sked_69ca1104380fd162b26db3ea
