Olive Louise Social

Olive Louise Social Connecting your business with the world! Growth Specialists and Marketing Stategists. Don't just gro

We deliver a service, proudly reliant on result delivery, that converts social media attention and knowledge into sales and the public awareness of your brand. You don’t need billboards or multi million dollar campaigns to reach millions of people, when precision and tight awareness of media platform use will net you equivalent exposure at a fraction of the cost. Every client requires specific marketing tailored to its nature, and our one-off consultations or ongoing brand management is built, from scratch, to explicitly serve purpose. Blanket marketing compromises effectiveness, inanely saturates social media. Our specificity cultivates awareness, navigates the information mass. Olive Louise can operate as a consultant, in a coaching capacity, advise on growth strategy implementation or simply in full management, whether as a one off purchase of service or in an ongoing contractual manner. Profitability is inextricably linked to brand or image awareness, and we work cohesively with you to take the quality of your work and make it accessible and relevant in the most volatile marketing environment - social media.

Another day, another cost of doing business. 🫠You’ve probably seen the card surcharge chat everywhere and maybe the Sydn...
05/10/2026

Another day, another cost of doing business. 🫠

You’ve probably seen the card surcharge chat everywhere and maybe the Sydney café owner who put his EFTPOS machine in a lock box. 😂

From 1 October, card surcharges are gone but the processing fees aren’t.

Businesses still pay every time someone taps, you just can’t pass that cost directly onto the customer.

So now’s a good time to check what you’re paying, compare providers and make sure your margins can absorb it.

1% on $50K in card sales = $500 a month. Small percentage. Pretty decent chunk of your margin.

Know your numbers. Or buy a lock box. Apparently.

Applications are now open xo
01/10/2026

Applications are now open xo

You spent 6 months on the rebrand.New logo. New fonts. New colours. New brand guidelines. Big reveal.Your customer scrol...
27/09/2026

You spent 6 months on the rebrand.

New logo. New fonts. New colours. New brand guidelines. Big reveal.

Your customer scrolled straight past it.

Brutal.

A rebrand isn’t interesting just because you changed things.

If the strategy is the same, the positioning is the same and the customer experience is the same… you’ve basically just changed outfits.

And if your customer can’t feel the difference, understand you faster or remember you better? You may have just paid a lot of money to change your font.

Sorry x

Who are we to get in the way of our boss' creative vision...
22/09/2026

Who are we to get in the way of our boss' creative vision...

Make the logo bigger.Actually, make the headline bigger too and the product.Oh, add the phone number and a QR code.Can w...
21/09/2026

Make the logo bigger.

Actually, make the headline bigger too and the product.

Oh, add the phone number and a QR code.

Can we make the QR code bigger?

Perfect.

Now everything is screaming and somehow nothing is saying anything.

If everything is important, nothing is important.

Visual hierarchy exists for a reason.

Your design doesn't need more. It needs someone to say no.

We’re not going to sugarcoat it, Meta is an expensive platform.$83 isn’t enough to properly test your creative, find you...
17/09/2026

We’re not going to sugarcoat it, Meta is an expensive platform.

$83 isn’t enough to properly test your creative, find your audience, gather meaningful data and give the algorithm a chance to optimise.

You can’t put a small budget behind one ad, run it for a few days, see no sales and decide Meta doesn’t work.

Testing costs money. Learning costs money. Finding the creative, messaging and audience that actually converts costs money but when you get that combination right? It’s worth every penny.

You’re no longer just “boosting a post.” You’re putting money behind a system designed to reach the right people, learn from their behaviour and turn that attention into actual business.

Meta can be expensive. Bad Meta ads are even more expensive.

Give it the budget, strategy and time it actually needs and it can be one of the most powerful tools in your marketing mix.

Macca’s has brought Birdie back and millennials everywhere just unlocked a childhood memory.Happy Meals. Birthday partie...
16/09/2026

Macca’s has brought Birdie back and millennials everywhere just unlocked a childhood memory.

Happy Meals. Birthday parties. The playground. That elite feeling when Mum said yes to Macca’s.

That’s the thing about nostalgia marketing, it doesn’t just make you remember something, it makes you remember how it felt.

Apparently those feelings are strong enough to get a fully grown adult back through the drive-thru.

Anyway, this was written on the way home from a Macca’s run.

So… point proven.

Just one more tiny adjustment and then I’ll definitely be done, I swear.
15/09/2026

Just one more tiny adjustment and then I’ll definitely be done, I swear.

Absolutely. Can’t believe we forgot to switch viral mode on.
09/09/2026

Absolutely. Can’t believe we forgot to switch viral mode on.

09/09/2026

Do you remember this iconic RSPCA ad? Of course you do. Everyone does. 🥹

It doesn’t tell you anything about the RSPCA.
It doesn’t explain what they do.
It doesn’t give you a list of reasons to support them.

It just makes you feel something and years later, you still remember exactly who the ad was for.

That’s the power of good marketing. You don’t always need to say more. Sometimes, you just need to make people care.

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Carindale
Brisbane, QLD
4152

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