Map Creative

20/06/2023

From sports to cultural events and innovation hubs, our latest campaign for Logan challenges viewers to look past the labels and dig a little deeper. Check out the full project at mapcreative.com.au

19/06/2023

Our creative direction for the new City of Logan campaign was to empower Logan to own their rough edges; to stand proud as a beautiful work-in-progress and take pride in being a little rock n roll. Because pretending to be something you're not was never an option. Check out the full project at mapcreative.com.au

Thank you to our friends at Ravel for working with us this wonderful project.

12/06/2023

Phase 2 of our City of Logan campaign is lighting up South East Queensland, shining a light on the city's many positives as a place where innovation, adventure, diversity, connection, and culture run deep. Check out the full project:
https://mapcreative.com.au/projects/proud-city-phase-2/

18/05/2023

Waymark Hotels engaged us to rollout their Red Earth Hotel brand across various touch-points, such as point-of-sale, signage, stationery and in-room collateral.

Our task was to support the hotel as a quality destination while still appealing to their current customer base. 

16/05/2023

The Isa Hotel is a social hub in a people-oriented town. 

Waymark Hotels sought our assistance in rolling out their new brand identity for this iconic pub covering hospitality areas such as in-room collateral, food, accommodation and front-of-house. 

The result is a suite of assets that honors the new brand identity while remaining true to its loyal clientele. 

15/05/2023

Albatross Bay Resort is a serene and picturesque waterfront oasis in Weipa, Queensland. Offering a unique accommodation and dining experience ideal for adventure-seekers and travellers. 

To attract a younger demographic, we created a casual retail campaign showcasing the resort's laid-back beachside atmosphere through delectable cuisine and scenic settings. 

11/05/2023

NEW BLOG POST:
An over-reliance on AI to produce your brand risks bypassing the humanistic process which uncovers the essence of what makes a brand feel truly alive.

Over-reliance on AI risks bypassing the creative process which captures the human essence good brands and great ideas.

22/03/2023

We were approached by the team at Presence of Mind Psychology to develop a brand for their new practice. Due to the nature of their business, this brand needed to be approachable and instil trust whilst projecting professionalism and calmness.

When developing various concepts we explored the idea of communication and conversation. Taking inspiration from sound waves travelling between both the client and the psychologist, resulting in a clear line of communication.

21/03/2023

Pickleball's popularity has exploded in recent years due to its unique blend of tennis, badminton, and ping pong, making it an enjoyable game for all. As the sport has grown, so has the demand for high-quality equipment. Six Zero Pickleball recognised this need and approached Map Creative to design a suite of paddles that would hit the spot.

Our design team took inspiration from the facets of a diamond, specifically their durability, beauty and performance. The resulting paddles boast a stunning black and silver carbon-inspired colour scheme, accentuated by abstract diamond line work, giving them a premium feel, whilst the accent colour added the finishing touch.

16/03/2023

engaged us to develop a retail marketing campaign that would tickle the taste buds of Brisbane Festival attendees and entice them to dine at South Bank before or after a show.

With a brief to ensure evening dining was front and centre, we created the Festival Nights brand and shot images against an aged copper base to produce electric blue tones to reference the event’s night lights.







&Beverage

01/02/2023

Our Logan is a print and online publication which celebrates the City of Logan’s diversity and vibrancy by sharing the stories of the people who call this colourful city home.

So when we were set the task of designing and developing their flagship website, we knew we needed to create something that allowed the stories of Logan to shine through whilst setting the foundations for future success for years to come.

Using clean and contemporary designs coupled with smart UX we produced a sophisticated and intuitive website and suite of EDM’s that effortlessly placed the people of Logan front and centre, where they should be.