Rusty Gimaev Marketing

Rusty Gimaev Marketing Rusty Gimaev is an expert in marketing, sales, and communications, with two decades of experience.

New store launch? Before you spend on ads, we make sure people can’t just slip away.We set up a “capture before checkout...
29/05/2026

New store launch? Before you spend on ads, we make sure people can’t just slip away.

We set up a “capture before checkout” flow on product pages and with exit-intent:
Offer a 10–15% first-order email/SMS incentive.
Then we wire it into marketing automation for abandoned cart + browse retargeting, so visitors who bounced actually get a second (and third) chance to come back.

It’s the fastest way we’ve seen to turn “nice traffic” into real sign-ups before your budget starts flying.

Want marketing tips that actually work in Australia? Follow me on social media!



- More at www.gimaev.com.au — comment or DM anytime.

Still “doing SEO basics” while Google already shows you wins?We see it every week in Google Search Console: pages are ge...
27/05/2026

Still “doing SEO basics” while Google already shows you wins?

We see it every week in Google Search Console: pages are getting impressions in Australia… but the meta title and intro don’t match what users actually typed.

Here’s our 5-minute GSC audit to stop guessing:
Pick pages with impressions in Australia
Note the top query intent
Update meta title + intro to match that exact query

When the intent and wording line up, clicks usually follow—because you’re finally answering the question searchers came for.

Want marketing tips that actually work in Australia? Follow me on social media!



- More at www.gimaev.com.au — comment or DM anytime.

“Your ads are live… but conversions are dead?”We see this a lot in Australia: the ad promises one thing, and the landing...
25/05/2026

“Your ads are live… but conversions are dead?”

We see this a lot in Australia: the ad promises one thing, and the landing page starts somewhere else. If your top query wording isn’t in the first 100 words, Google and humans lose trust fast.

Try this quick fix for immediate PPC gains:
Pause any ad groups where the top query wording doesn’t appear in the first 100 words of the landing page.
Swap the headline/first paragraph to mirror the search intent (service + suburb + “quote”).
Run an A/B test for 7 days and track cost per conversion + conversion rate.

Clients often get faster approvals and a better quality score once the message matches.

Found this helpful? Share it with someone who is growing their business!



- More at www.gimaev.com.au — comment or DM anytime.

🚦 Top 3 SEO Basics That Keep Your Traffic Flowing:1️⃣ Keyword Focus: Choose terms your audience types in to find you.2️⃣...
22/05/2026

🚦 Top 3 SEO Basics That Keep Your Traffic Flowing:

1️⃣ Keyword Focus: Choose terms your audience types in to find you.

2️⃣ Quality Content: Provide helpful, relevant info that earns trust & clicks.

3️⃣ Backlinks: Get credible sites linking to you – it’s like a vote of confidence.

Nail these and watch your site traffic grow consistently.

What do you think? Let me know in the comments.



- More at www.gimaev.com.au — comment or DM anytime.

Your “one-size-fits-all” campaign is hiding in your analytics.We see it all the time: clicks look “fine”, but conversion...
20/05/2026

Your “one-size-fits-all” campaign is hiding in your analytics.

We see it all the time: clicks look “fine”, but conversions don’t match. So instead of changing everything at once, we split performance by audience segments.

Look at:
New vs returning visitors
High-intent pages (pricing, demo, services)
Location-specific traffic across Australia

Then update one lever at a time:
Offer
Landing page messaging
Channel

Simple decision rule: if conversion rate drops but click-through stays high, the problem is usually on the landing page (message mismatch, not the media). If clicks fall but conversions hold, it’s often the offer or targeting.

Want marketing tips that actually work in Australia? Follow me on social media!



- More at www.gimaev.com.au — comment or DM anytime.

Your ROI report is lying—because we keep comparing apples to oranges.We see it weekly in Australian Google Ads + GA4 set...
18/05/2026

Your ROI report is lying—because we keep comparing apples to oranges.

We see it weekly in Australian Google Ads + GA4 setups: spend is counted on one attribution window, but revenue is counted on a different one. So the ROAS “looks” fine… right until the sales team asks why leads aren’t turning into first purchases.

Here’s the quick fix we use for a proper report card:
Ad click (Google Ads) → landing page engagement (GA4) → form submit (GA4) → first purchase (GA4/CRM).
Then calculate ROAS using the exact same attribution window you used in Ads.

If you want to stop guessing and start proving what’s working, follow along.

Want marketing tips that actually work in Australia? Follow me on social media!



- More at www.gimaev.com.au — comment or DM anytime.

Your Google Ads wasted spend—again?A team member sits down with the search terms report and the pattern is painful: lots...
15/05/2026

Your Google Ads wasted spend—again?
A team member sits down with the search terms report and the pattern is painful: lots of clicks, weak intent, and a pile of queries that have no business converting.

So we run a “48-hour Search Terms Rescue” PPC sprint:
Audit Google Ads search terms
Add negatives to stop the obvious waste fast
Duplicate converting terms into exact-match ad groups to tighten intent

Then we track it with a simple before/after dashboard—so you can see the lift (and where the budget finally sticks).

If your PPC feels leaky, this is the clean-up you do before the next growth goal.

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- More at www.gimaev.com.au — comment or DM anytime.

“Our post gets views… but leads? Not really.”If that’s you, here’s our mini checklist for Australian businesses before y...
13/05/2026

“Our post gets views… but leads? Not really.”

If that’s you, here’s our mini checklist for Australian businesses before you hit publish:

1) First line = a specific customer outcome (not a topic).
2) Proof in the first 2–3 sentences (a quick review, a small result screenshot, or a concrete metric).
3) One message per post: what should someone do next?

If your post doesn’t pass the 3-second test, it won’t convert—agree or disagree?

Agree or disagree? Drop your thoughts below.



- More at www.gimaev.com.au — comment or DM anytime.

“Hey—can you actually help with leads in Australia?”That question usually sits in our inbox… then disappears behind “we’...
11/05/2026

“Hey—can you actually help with leads in Australia?”

That question usually sits in our inbox… then disappears behind “we’ll answer next week.” But every time we see it, it’s high intent. So we take the exact wording, turn it into a 30–60 sec Reel/LinkedIn post, and pin our reply.

Same format each week:
• Problem (their words)
• Our answer
• One next step (book a call)

If you’re posting and getting quiet DMs, stop guessing what your market wants. Your comments and messages are already doing the research.

Want marketing tips that actually work in Australia? Follow me on social media!


- More at www.gimaev.com.au — comment or DM anytime.

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