03/08/2026
Somewhere along the way, we confused sounding “professional” or even “different” with sounding the same! 🤯
I think we’re become so focused on optimising for algorithms, hooks, engagement… and other vanity metrics, that we’ve forgotten there’s a 👏 real person 👏 on the other side of the screen.
The irony is that the businesses I remember most are the ones with an opinion, with a voice and some personality, and the ones who aren’t afraid to show the unpolished version.
I use AI every single day. I think it’s one of the best (and absolutely worst) tools we’ve ever been given.
But a tool should amplify your voice, not replace it my friends 😩
So here’s my challenge, before you hit publish, ask yourself one question…
Could this have been posted by one of my competitors?
If the answer is yes, maybe it’s time for another draft.
So give it to me… are you craving more humans on the internet too, or do you think I’m being dramatic? 👇 and it’s ok if you do think I’m being dramatic, it wouldn’t be the first time someone said I’m dramatic 🤣💃