Oh Em G Marketing

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13/05/2026

So… I lived dangerously today 😝

And I also couldn’t pass up the opportunity to jump on a fun trending reel 🤌🏼

But here’s what I love most about trends and content creation…

I love the foundation of a trend… but I love the creative licence to make it uniquely YOU even more.

I find the people winning on social media right now aren’t the ones copying everyone else word-for-word (cos… boring… blendy). They’re the ones taking an idea, injecting personality into it, and making it feel real, ⭐️relevant ⭐️and memorable.

Your uniqueness is your superpower. Your voice. Your energy. Your perspective. Your weird little quirks. THAT is the stuff people connect with.

Social media was never meant to turn us all into the same person.

And the irony in all of this is… The moment you stop trying to sound like everybody else… is usually the moment people finally start paying attention 🙌🏼

Adore you Joolsey!!!

Found my new emoji… 👩🏼‍🦰

Everyone says they’ve got the world’s best mum. But I actually do… and i@embody that phrase to the core. There’s nothing...
10/05/2026

Everyone says they’ve got the world’s best mum. But I actually do… and i@embody that phrase to the core.

There’s nothing I wouldn’t do for my mumma - she’s the one who’s always there on every emotional roller coaster (and trust me, we’ve been on plenty a coaster before 🫣😩), she’s there when I need her to help with the kids, 3 phone calls a day is never enough - 25 texts a day doesn’t cover everything either, she’s the best cook and makes the most incredible cakes (), and…. She’s my bestie.

Rob girl, thank you 🙏🏼 Everyone who knows you, adores you… and for good reason.

I hope this weekend was as special as you!

And yep, this one deserved a permanent place on the grid 💕💁‍♀️

05/01/2026

And number 9 may sting a little… 😮‍💨

1. Your content isn’t boring because of the algorithm - it’s boring because it’s safe.

2. Posting consistently doesn’t matter if it’s not speaking directly to your target audience. Social media isn’t a digital billboard!

3. You don’t need more followers - you need more conviction.

4. Your brand sounds like a brochure because you’re scared to be seen.

5. You’re overthinking hashtags and underthinking storytelling.

6. You’re not “too busy” for content - it’s just not a priority yet.

7. If you can’t explain what you do in one sentence, how the heck will your audience know what you do?!

8. Waiting until you feel confident is costing you more than posting imperfectly ever will.

9. If your content talks to everyone, it connects with no one.

Stung a little? Well, good! The content that triggers you is usually the content trying to teach you something 😏

No shame. No judgment. Just clarity and an opportunity to do things differently.

If you felt seen, challenged, or slightly attacked (😅)… you’re exactly where growth begins.

Take the lesson.

Apply it.

Let’s move forward, friends! 🤌🏼 2026 is the year of opportunity on social media!

And if you want help turning this awareness into action, I’m breaking it all down in a free masterclass — what’s actually working and what’s not in 2026.

👉 Comment “MASTERCLASS” below and I’ll send you the link to join for free.

Growth starts with honesty. The next move is yours 🔥

2026 is not about doing more marketing. There , I said it! 😮‍💨It’s about doing different marketing - on purpose.🤌🏼After ...
04/01/2026

2026 is not about doing more marketing. There , I said it! 😮‍💨

It’s about doing different marketing - on purpose.🤌🏼

After deep research, real data, and 16 years of a marketing mindset, one thing is clear…

The brands that will win in 2026 aren’t louder. They’re clearer.
More human. More strategic. And far more intentional about how (and why) they show up!!

Think less noise.

More meaning.

Less chasing trends.

More building trust.

If you want to understand what’s actually IN and OUT for 2026 — holistically, not just on social media — I’m breaking it all down in a FREE online masterclass this Thursday 8 Jan at 10:30am AEST.

No fluff. No generic predictions.

Just real insights you can actually apply. And bold opinions 😏😝

👉 Comment “2026” below and I’ll send you the link to join for free.

This is for the people ready to stop guessing - and start leading.

31/12/2025

Double tap if you’re with me!!!

29/12/2025

Let’s clear something up real quick 👇

You no longer need a laundry list of hashtags (for some, you’ll LOVE this new Instagram update).

In fact, Instagram now recommends using up to 5 highly relevant hashtags per post…. not 20, not 30, not the copy-paste block you’ve been recycling since 2019 (yep, I see you 🧐😝).

And I’ll tell you why… hashtags are no longer a growth hack!!

👉🏼 They’re a context tool.

Instagram now cares far more about:
📌 what your content is actually about
📌 how long people watch it
📌 whether they engage, save or share
📌 and who it’s resonating with

Hashtags help categorise your content… and they no longer magically push it out.

So instead of stressing over hashtag sets, focus on:
✔️ clear messaging
✔️ strong hooks
✔️ content people want to stay for

Less fluff. More strategy.

That’s how you win in 2026.

👉 Comment your industry below and I’ll give you the 5 hashtags you should be using.

24/12/2025

Omg… I LOVE this trend. So much! 🤣

Want to know how to do this trend? Comment ME below and I’ll let you know….

20/12/2025

When you’re 30 and you’ve just had your first baby, you start a “little side hustle” because it feels safe. Flexible. Sensible.

What you don’t realise is that one day, it won’t be the side thing anymore - it’ll be the main thing 🤌🏼

The income.

The livelihood.

The business that supports your family and now services brands right across the country.

What started in stolen moments and quiet determination has grown into a career I once only dreamed about … built on courage, consistency, and backing myself even when it felt uncomfortable.

This is your reminder that small beginnings are not small futures.

That believing in yourself is a strategy.

And that the thing you’re building right now could change everything.

If you’re sitting on an idea, a side hustle, or a nudge you can’t ignore - this is me telling you to start. 2026 is knocking on our door!!!

And if you already have… keep going. ✨🙏🏼

WHAT A MONTH, FRIENDS!!! 😩🎉 I’ve never been more excited, overwhelmed, happy, exhausted, proud in all my life!! But it w...
02/12/2025

WHAT A MONTH, FRIENDS!!! 😩🎉

I’ve never been more excited, overwhelmed, happy, exhausted, proud in all my life!! But it was all so very worth it.

1. Presented on the new era of marketing for 2026 at the retreat to a phenomenal group of lawyers and law firms (it was late on 31 Oct – so I’m counting it as November!)

2. Met up with my gorg client from

3. Was invited to a Melbourne Cup launcheon 🐎with the lady legend from at the … and just happened to bump into Marli from … an old (not old👵🏼) netball friend.

4. Celebrated getting my first subscriber in my newly launched business (real estate agents – this is for you!)… and now only after 3 weeks, I have 18 subscribers!! 🙏🏼

5. Annual Cabarita Staycay with the fam ☀️🌊🏖️

6. Moved out from a home of 2 years that held some very sacred memories and a WHOLE lot of personal growth

7. And moved into my very own home! I’ve bought and sold homes since I was 21… but buying a house on your own, hits differently. 😮‍💨💕

8. Babies had their first swim in our new spa with a view! 🏊‍♀️

9. Built more flat packs than I care to admit 🫠😵‍💫 I’m basically a tradie now 👩🏼‍🔧🤣. Got to admit, it’s always more fun building with your bestie, thanks my girl

10. Content shoot at Raby Bay with my gal

11. Welcomed a new client onboard with our first content shoot – the incredible

12. And had a content shoot with MY VERY FIRST SUBSCRIBER of , the stunning 🏡


Well, November, I would tell you to… “come again”, but I’m too exhausted to! 🤣

🧡🤍🩷

12/11/2025

35 hours. 2 flights. 1 content shoot. ✈️🎥

Last month, I jumped on a plane from Brisbane to Perth for a full-day shoot with the absolute legends at … because when it comes to capturing scroll-stopping content, distance is just a minor detail 🤌🏼

Between writing an entire website mid-flight (because who needs sleep), filming nine hours of brand magic, and sneaking in a buffet breakfast or two and a Perth sunset, it was a whirlwind of strategy, storytelling and creativity… Oh Em G style 😉💃

Worth it? Every single minute.

Next stop: 2026. And yes, this time I’m staying longer. 😉

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Brisbane, QLD

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