07/06/2026
The way people find businesses online changed quietly this year.
A 2026 study out of the University of Washington found that AI search results are already redirecting 15% of website traffic, answering questions before anyone clicks through to a website.
That number will grow.
The businesses showing up in those AI-generated answers aren't there by accident.
Their websites are built with a clear brand voice, deliberate content, and a structure that AI can actually read and use.
This is what we've been building at Kartia for 16 years. Through every shift in search, every new platform, every change in how people find and choose who they work with.
The tools evolve. The thinking behind good strategy doesn't.
If your website isn't working as hard as it should be, it's worth a conversation.