04/09/2026
There are two types of people.
The scrunchers.
The folders.
The people who cannot sleep with a red notification dot.
And the people who have 47 unread messages and simply… choose peace.
But when it comes to marketing, there are also two types of business owners:
🎯 “What are we trying to achieve?”
and
💡 “I HAVE AN IDEA FOR A POST!”
Look, we love a good idea.
But before we turn it into a carousel, reel, EDM, billboard and interpretive dance…
let’s work out why we’re doing it first.
Because pretty content is nice.
Strategic content is nicer.