Overt Digital Marketing

20/02/2026

How to use LLMs to build custom Python scripts for Google Colab, allowing you to automate the high-volume tasks that SaaS tools might not cover.

Manual data cleaning shouldn't be the bottleneck in your SEO strategy. 📉

In the latest Whiteboard Friday, Gus Pelogia shares how to use LLMs to build custom Python scripts for Google Colab, allowing you to automate the high-volume tasks that SaaS tools might not cover. He breaks down how to:

💫 Scale Tag Matching: Align thousands of pages with their categories in minutes.

💫 Track Entity Confidence: Use the Google Knowledge Graph API to see how search engines perceive your brand.

💫 Identify Content Decay: Spot traffic drops in bulk to prioritize your refreshing efforts.

Custom scripts don't replace your tech stack, they make it more powerful. Learn how to build your own.

19/03/2024

Google's John Mueller answered a question about what to do about spammy backlinks that were perceived as harming search rankings

19/03/2024

Optimizing your Performance Max campaigns with Google Ads, GA4 data https://searchengineland.com/performance-max-campaigns-google-ads-ga4-data-438490?utm_source=linkedin&utm_medium=social&utm_campaign=hootsuite&utm_content=editorial

06/07/2023

The home of the world’s top digital agencies ranks the best digital marketing agencies from around the world.

24/03/2023

Microsoft continues to ride the generative AI wave.

24/03/2023

3 new Google Discovery ads features https://searchengineland.com/3-new-google-discovery-ads-features-394747?utm_source=facebook&utm_medium=social&utm_content=editorial&utm_campaign=hootsuite

30/08/2021

Plus, the latest trends in local search: personalization and depth of content

29/08/2021

When compared to a typical B2C business, the sales cycle in B2B means that users will be visiting your site multiple times throughout their sales cycle before making a final purchase. To encourage conversion, you need to be reaching them at each different stage in their journey.

27/08/2021

If you’re focused on the latest techniques and on top of what’s to come in search, consider speaking at SMX Next.

26/08/2021

It took an extra two weeks longer than expected to roll out.

25/08/2021

Search professionals have found themselves cleaning up issues following site consolidation migrations. This is the exact situation I walked into for the MarTech brand.