Next Thursday

26/06/2025

A nextThursday_ original brand creation for Pastoral Partners Australia is now live. Thanks PPA team for putting your trust in us!

Big team effort:
- Andy Iles CD & Art Direction
- Nick Ikonomou Senior Writer
- Martyn Gallagher Senior Designer
- Serena Dyson Account Director

Full case study can be found here:

https://www.nextthursday.com.au/carbon-credit-farming-rebrand/

If your brand is in need of some love and attention from our A-team, let’s chat between now and next Thursday.

FORWARD LOOKING FARMING THE NEED Pastoral Partners are investors in the farming sector, improving the land, the local community, working with graziers, and producing quality carbon credits to help the environment. There are many stakeholders involved in getting this proposition right. The agency’s

29/05/2025

ACOUSTECH UNVEILS BOLD NEW BRAND CAMPAIGN:
The science of silence

AcousTech, a leader in industrial sound insulation, has officially launched a striking new brand campaign designed to break away from the ‘same-same’ of the category and reposition itself as a distinctive force in the industry. Developed in partnership with creative agency nextThursday, the rebrand brings a fresh identity, positioning and personality to a sector typically dominated by functional marketing.

At the heart of the campaign is a confident and memorable new tagline: The science of silence. This line encapsulates AcousTech’s unique value proposition—merging deep scientific expertise with a clear customer outcome: silence. In a market where ‘noise’ often implies disruption and dysfunction, AcousTech proudly champions silence as a positive, premium state—one backed by proven acoustic solutions.

A NEW IDENTITY DESIGNED TO MOVE WITH SOUND
The brand’s revitalised logo is a striking visual metaphor for AcousTech’s core business. Inspired by sound equalisers, each character in the wordmark rises and falls like sound waves—bringing sound to life through design. “This dynamic visual identity reflects our company’s forward-thinking approach and commitment to innovation and sound control,” said Ronnie Evenden, Manager – Industrial Noise Control at AcousTech.

A BRAND VIDEO WITH HEART
To support the campaign, nextThursday also delivered a compelling new brand video that captures the essence of AcousTech’s purpose and positioning. “We pulled out all the stops to produce a high-quality brand video that adds real emotion and depth to the AcousTech story,” said Dan Adler, Managing Director at nextThursday. A suite of shorter, product-specific videos was also developed to provide added proof points around the companies’ core capabilities.

A CATEGORY DISRUPTOR WITH REAL WORLD EDGE
With a refreshed identity and a clear message, AcousTech is well-positioned to lead the next era of innovation in industrial sound insulation—where science backs every decision.

A big team effort, with special thanks to the team at AcousTech:
- Filmed by Brendan Williams Films
- Sound by RoscoAudio RAaaaaa
- Creative Direction and Art Direction by Andy Iles
- Senior Writer Nick Ikonomou
- Senior Designer and video editing by Martyn Gallagher
- Account Direction by Stef Bartlett
- Strategic Direction by Dan Adler

Full case study is found here: https://www.nextthursday.com.au/acoustech-rebrand/

26/05/2025

LATEST BLOG was written by our Senior Designer Martyn Gallagher explaining his process in developing unreasonable ideas for our brand partners' logos.

Some very recent work is featured that launched last week for AcousTech. Check out their case study on our website.

If your brand identity is overdue for some love and attention, throw the opportunity to our team and have Marty give you back something that you can be super proud to represent your company for years to come.

Let's chat between now and next Thursday and consider booking your job in and make it an end of financial year tax write off.

Chat soon!

OUR LOGO DESIGN PROCESS Like most designers in 2025 I wear many hats. From the (very) occasional print job, to social media assets, motion graphics, sound design, video editing, document & web layouts, UX/UI etc. What I have always loved the most though, is logo design - it's still my favou

22/05/2025

Had a great time sharing my knowledge and experience with the UQ Business School Marketing Students tonight at the UQ Marketing and Advertising Society (UQMAS) event. Met lots of enthusiastic young Marketing and Advertising Executives who I hope all want to work for, or work with nextThursday_ once they enter the real world.

All the best till then students.

Dan Adler
Head Honcho @ nextThursday

22/05/2025

Another nextThursday_ original brand video creation for our friends at Pipeline Plant Hire. Big thanks to Craig Carson for engaging our team to help tell the story what makes their pipe vacuum suction equipment, that attaches to an excavator for the relocation of pipes, safe as houses.

A big team effort:
- Stills and video shot by Brendan Williams ACS
- Art Direction by CD Andy Iles
- Script and VO by Senior Writer Nick Ikonomou
- Edit and motion graphics by Senior Designer Martyn Gallagher
- Account Director Serena Dyson
- Producer Dan Adler

After working on this project, Nick said, "I now have an overwhelming urge to move pipes!”

If your brand is in need of a Corporate Video like this to stand out in the sea of sameness, let's utilise the end of financial year tax write off opportunity and chat between now and next Thursday 😉.

09/04/2025

On location shooting with Brendan again today, way out west. Never a dull moment between now and nextThursday.

01/04/2025

We love giving our brand partners quality customer service. We think it gives our creative agency a real point of difference. We have super experienced Account Directors who are intuitively thinking three steps ahead (well, actually it's more like 10+😊).

And our Senior Creatives, who you actually have a collaborative working relationship with, care deeply about the commercial reality of ensuring their work delivers unreasonable results.

Big thanks to our new friends at Flexshield up in Toowoomba who are about to reveal some very big news - stay tuned for more! We absolutely love working on your account.

If your creative agency is treating you like a small fish in a big pond, consider a switch to nextThursday for a strong start to the new financial year.

01/04/2025

On set today Nick and Andy are shooting with Brendan Williams. All will be revealed very soon!

28/03/2025

Another Next Thursday original brand creation for our client partners at Gardner Vaughan Group.

For more examples of brands we have created for GVG visit: https://www.nextthursday.com.au/residential-property-brand-development/

15/03/2025

Two nextThursday original brand creations for our partners at Gardner Vaughan Group:
- Danby Lane @ Nundah Village, Change Lanes.
- ONE REDCLIFFE, Life Reimagined.

Our creative team have developed and built 6 x property brands now for GVG and they boast 35yrs with 100% completion rate.

GVG cares how you live, and we care how their property brands reflect their high standards in building construction and design.

Check out Danby Lane which is under construction and now selling off the plan, and ONE REDCLIFFE next time you’re up that way which will be the largest development GVG has ever undertaken.

Click this link to view more of our original brand creations for GVG: https://www.nextthursday.com.au/residential-property-brand-development/

The team at nextThursday have loads of experience in developing property brands, from residential, to industrial and commercial, and we’ve got the chops to help create something that’ll stand the test of time. If you’re looking to make something memorable in market, let’s chat between now and next Thursday.

13/03/2025

Stickers are always fun. Wonder what these are for?

06/03/2025

7 years ago, our team at nextThurday were given an opportunity to change a brand that was 48yrs old and very stale. No matter how much the brand yelled at their customers with 450+ TARPs per week, they had hit their glass ceiling and struggled to grow.

Andy Iles and Dan Adler flew to Sydney to pitch to the Private Equity firm and looked them square in the eyes and told them they needed a rebrand. New brand name, new image, new positioning, new story telling - not yelling and selling.

Fast forward and Amart Furniture rolled out their new look nationally across 50+ stores. Result: Boxing Day Sales results set a new record, 30% above the all time history books in revenue for the week. That's an unreasonable result.

Here's a look back at the mash-up of 'The Martins' that helped reposition and reinvent the Amart Furniture brand, taking it from the account no agency in town wanted to put on their books, to the brand every media and creative agency were falling over themselves to throw their hat in the ring.

Big thank you to our brand partner Kev McAulay for bringing us to the table and for putting your trust in our team at nextThursday.

CLICK HERE to view the mash-up hype reel and enjoy a trip down memory lane: https://vimeo.com/220737293

If your brand is lacking in relevance, and differentiation, or your competitors are eroding your market share, put your trust in our experienced creative professionals, and let's chat between now and next Thursday.