26/06/2021
Nestlé unique instant connection marketing campaign.
The brand installed boxes disguised as coffee vending machines, along the streets of Germany. Curious passers-by clicked on the buttons on these installations, and saw a screen that viewed the face of another person across the street. When the passerby and the person across the street press the button in their respective installations—at the same time—they are rewarded with a cup of Nescafe.
Source: (Danano. M, 2020)