Lana Surnina - On Tap Digital

Lana Surnina - On Tap Digital Marketing consulting services

11/08/2026

Most marketing campaigns ask the studio to take all the risk upfront.

Monthly fee.
Ad spend.
Setup costs.

And then you hope it works.

This campaign is different.

For F45 studios, our Risk-Free Reactivation Campaign is built around one simple idea:
If we don’t create value, we don’t deserve to get paid.

No monthly agency fee.
No ad spend.
No upfront risk.

We only get paid when the campaign produces paid trials.

See how it works here:
https://app.ontap.digital/risk-free_growth

08/08/2026

The math behind reactivation is simpler than most studio owners think.

Let’s say you have 1,000 old contacts in your database.

If 8% respond, that’s 80 conversations.

If 25% of those people purchase a paid trial, that’s 20 paid trials.

And if half of those become members, that’s 10 new memberships.

No additional advertising.

No expensive new lead generation campaign.

Just a better way to use the people your studio already paid to attract.

06/08/2026

People don’t always disappear because they stopped wanting to get fit.

Sometimes, the process just makes it too hard to say yes.

Every extra click, forgotten password, missed message, or unnecessary step gives someone another reason to delay.

And in fitness, that matters.

People are used to Amazon, Uber, and Netflix. They expect things to be simple, fast, and easy.

So if buying a trial feels harder than buying a pair of shoes, conversions will suffer.
The goal is simple: remove friction and make it easier for the right people to take the next step.

04/08/2026

Your old leads aren’t always dead.

Sometimes, they just need the right message, the right timing, and a simpler path to say yes.

That’s exactly what our Risk-Free Reactivation Campaign is built to do for F45 studios: re-engage warm contacts and turn more of them into paid trials.

Before buying more leads, recover the value from the people you already paid to attract.

30/07/2026

Sales doesn’t have to feel pushy.

Sometimes, the best way to close is to slow down and ask better questions.

Before asking someone to sign up, try checking if the offer actually makes sense to them:

Does that all make sense?
Did anything stand out or resonate with you?
Do you think this could potentially help you reach your goal?

These questions help the person process the value, connect it back to their own goal, and make the decision feel clearer.

Because good sales should not feel like pressure.
It should feel like clarity.

Follow us for more simple sales and marketing tips for local businesses.

22/07/2026

Most studios lose control of the sales conversation when the front desk jumps straight into membership options.

“Here are the prices. Let me know what you want.”

That leaves people confused, unsure, and more likely to choose the wrong plan or delay the decision completely.

A better approach is to understand their goals first, guide the conversation, and make a clear recommendation.

Not every lead needs every option.

Sometimes, they just need someone to help them choose the right next step.





18/07/2026

Most F45 and group fitness studios are already sitting on thousands of people they paid to attract.

Old leads. Past trials. Former members. People who once raised their hand but never came in.

The problem is that most studios keep chasing new leads while classes are still half full and old opportunities sit untouched.

That’s where reactivation comes in.

Before spending more on ads, it might be worth looking at the database you already have.





16/07/2026

Most studio owners don’t need a harder sales pitch.

They need a better conversation.

Before talking about memberships, pricing, or packages, you need to understand:

What does this person actually want?
Why does it matter to them?
How often can they realistically commit?
What plan would actually help them get there?

When you ask better questions, the membership recommendation feels natural.

You’re not pushing.
You’re prescribing the next step.

That’s how a simple 5–10 minute conversation can turn into a much easier sale.

13/07/2026

Google leads and Meta leads are not the same.
Google usually catches people who are already searching, which means they can come in with higher intent.
Meta can still work really well, but it usually needs more nurturing, faster follow-up, and a clear next step after someone shows interest.
So the real question is not just “Should I use Google or Meta?”
It’s: do you have a system that turns those leads into real conversations, bookings, and customers?
Different channels. Same rule: follow up.
Follow us for more simple marketing and business tips for local businesses.

10/07/2026

Cheap leads don’t always mean good marketing.

CPL means cost per lead: how much you pay to get someone interested.

CPA means cost per acquisition: how much you pay to actually get a customer.

And that’s the number that matters most.

Because leads don’t pay you. Customers do.

If your CPL is low but nobody books, shows up, or buys, the campaign is not really working.

Track the leads, but pay closer attention to the conversions.

Follow us for more simple marketing and business tips for local businesses.

Address

Brisbane, QLD

Telephone

+17276107208

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