17/05/2026
Great to see wearing his NAIDOC bomber jacket, proudly brought to life by .
Alex delivered the Welcome to Country for the Sir Doug Nicholls round at both the and the game - standing proud in his culture, story and his purpose.
This is more than a jacket
It is art.
It is identity.
It is conversation.
It is pride you can wear.
At Better Merch, this is exactly why we do what we do - helping artists, creators and changemakers bring their message to life through products that people can wear, share and connect with.
Huge congratulations, Alex. Your work continues to inspire the next generation and remind us how powerful storytelling can be when it is seen, felt and worn.
Coming soon.
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