Marketer4Wellness

Marketer4Wellness Communicating purpose-driven brands' positive impact on people, society and the planet.

Making soil intelligence part of your wellness offerings is proving to be a wise and financially rewarding decision acco...
23/03/2022

Making soil intelligence part of your wellness offerings is proving to be a wise and financially rewarding decision according to "The Global Wellness Summit’s Top Wellness Trends for 2022"

90% of human evolution took place in soil, as foragers and farmers. Now that we are soil-deprived, we are no longer bathing in a rich bacterial and fungal environment-an issue because mounting research indicates soil exposure impacts everything from immunity to mental health.

In order to protect human health, soil health must be considered. The soil on earth is a living ecosystem, filled with microbes that cycle nutrients to plants and capture atmospheric carbon.

Regenerative agriculture is becoming increasingly popular as more and more consumers become aware of soil degradation. There is a cascading effect as "regen-certified" becomes a food label (far more meaningful than organic) to more brands switching to regen-sourced ingredients and “regen-agrihoods” in the wellness real estate sector.

"Soil bathing" is becoming more popular today: from microbial architecture creating indoor spaces that are teeming with healthy soil microbes to farm spaces becoming as important as spas and fitness centers.

Surprisingly, in a recent survey, over half of 18-34 year olds in the UK prefer garden centers to nightclubs.

According to the New York Times, even the fashion industry is now all about sourcing materials and ingredients from regenerative farms.

We see a trend in wellness tourism for learning from agricultural specialists that goes far beyond your typical farm tour.

For boosting health and immunity, soil treatments, mud clay, and soil-based skincare are now available.

With all this evidence in support of soil integration into wellness offerings, I am curious to know how you plan to incorporate this "humus" into your wellness business model?

2022, will there be a backlash against over-consumers and self-involved wellness?I came across the article “ The Wellnes...
22/03/2022

2022, will there be a backlash against over-consumers and self-involved wellness?

I came across the article “ The Wellness Vibe is Shifting” by author Rina Raphael on her substack who eloquently highlights this new shift that seems to hopefully signify a sign of a maturing wellness sector.

It mentions how “COVID-19 partly pushed us to reevaluate wellness related purchases, even wellness itself, with more of a focus on mental wellness and generally a demand for evidence-based wellness solutions.”

Are consumers now sick of being told what to buy and how to do it? No more shaming. Even influencers are less respected for promoting wellness so forcefully.

There seems to be fatigue with the same rhetoric about gut, immunity and stress relief hacks. They feel a need for more honesty and transparency.

With one too many hopeful purchases, the consumer has become a more discerning wellness shopper.

They're sick of wellness being elitist hyper consumerism? Anti-consumerism could define the next era of wellness. Maybe a slower, more responsible lifestyle will be favored.

People want what works and they’re reconfiguring what wellness truly means even if their desire to feel better is still prevalent.

Wellness isn’t going away. It’s here to stay even with plenty of suspect offerings. Smart companies who last will roll with this new vibe.

I hope to portray this intriguing move toward wellness being inextricably linked with nature instead of self-indulgent wellness.

There's a lot of fatigue with wellness is about perfect looks or a perfect lifestyle. Wellness has shifted completely from weight loss to mental health.

As wellness consumers change, they become more reflective, serious, sober, and less selfish. And they respect prevention, mental wellness, and nature.

In order to highlight this shift, I plan to touch on the top 10 Wellness Trends for 2022 published by the global wellness institute starting tomorrow on the topic of Dirt-y Wellness to start with.

A great segway to continue bringing up the SaveSoil world movement.

I've been hearing and learning about the importance of our soil for a few years.Like many of you, living in urban areas,...
20/03/2022

I've been hearing and learning about the importance of our soil for a few years.

Like many of you, living in urban areas, the opportunity to interact with soil and literally get our hands dirty is limited.

So trust me, I'm no soil guru, but I did hear today an actual guru I've been following for years on the Joe Rogan Podcast, the wise Sadguru Shri Riteshwar Ji speak on the topic.

A fascinating listen if you have a spare 2.5 hrs on everything about soil, yoga, the wasteful pursuit of happiness and much more.

Here is the direct link- https://open.spotify.com/episode/0zN02uiYg9KUwYs4JY8Nwg...

Save Soil is a global movement launched by Sadhguru, to address the soil crisis by bringing together people from around the world to stand up for soil health

I've made a personal pledge to share this with as many who are equally interested in educating ourselves on the topic so that we can share and talk about it.

Whether it's from the over consumption of low nutrient dense foods and mono- cropping or the increase in frequency in floods washing that soil away, there is lots that we can do.

Please join as a fellow EARTH BUDDY on this global movement by clicking on the image below.https://pledge.save-soil.co/dadoudnicolas?fbclid=IwAR2GUDvH8lqDiVaj56nYCxudbX-mH4CS-lk8ikvI9IT6XAmXAvw0m9hjVjQ

Designing printed brochures with usability and sustainability in mind.."Dave, we want our sales representatives to carry...
15/03/2022

Designing printed brochures with usability and sustainability in mind..

"Dave, we want our sales representatives to carry a printed brochure representing Advance Groups- Fire, Lifts & Elevator Services revised branding on their trips to meet with clients and prospects!"

"The memory of constantly throwing out unused brochures from previous businesses suddenly came flooding back.

In spite of my "greeny righteous" side manifesting, I immediately thought of ways to redesign this requested marketing piece into something more likely to be kept and hopefully printed in an environmentally friendly manner.

After a little bit of thought and research, I came up with the following ideas to achieve this;

> A checklist at the back of the brochure that those property managers could use as a reference to make sure their fire and lift assets have been properly maintained.

> The now more accepting QR code on the front and back of the brochure to take them straight to the relevant website location for further enquiries.

> And of course the most eco-friendly material to be printed on.

If some of these ideas resonate with you, I'm sure you think of your own ways to contribute or share it with the other decision makers among your peers.😁

When's the last time you took a chance on a lottery ticket instead of investing in something to change your life?
06/03/2022

When's the last time you took a chance on a lottery ticket instead of investing in something to change your life?

What if starting with the "learning" process actually impedes our ability to take action? A question that came to mind o...
20/02/2022

What if starting with the "learning" process actually impedes our ability to take action?

A question that came to mind on my daily early beach walk this morning!

"Learn-Do-Teach" ( ) is something I have adopted in my professional life since I heard it from Dennis Yu.

By learning something new before putting it into practice and then teaching it to others who have asked for it, you can not only empower more people to make a difference but also further clarify whatever you are learning.

This all makes sense and I’m personally applying this concept to my new chosen career in marketing in the last few years.

Conferences, reading books and listening to podcasts are really important but doing the marketing work for clients is where the real learning happens.

As I reach the teaching (sharing) phase of the model and realise how constant new learnings are in marketing (one of my reasons for choosing this new path), I'm wondering if starting off with the "doing" phase could have helped me take action quicker to get to where I am now?

So should the model actually be Do-Learn-Teach ( ) instead?

The book “Ready- Fire- Aim” by Masterton is another great example of this concept. In other words, taking immediate action, including simply reacting, before thinking it through carefully. This counter-intuitive concept has both good and bad sides.

What is your opinion on this and can you think of any other conventional models that could be challenged in your life?

Many of us recognize the importance of moving our bodies for it's physical and aesthetic benefits....But little scientif...
29/08/2021

Many of us recognize the importance of moving our bodies for it's physical and aesthetic benefits....

But little scientific weight has been given to it's equal or more powerful effect on our brains, emotions and minds.

Therefore, the curation of evidence in this book by as well as that of my client in his new book MoveitorLoseit are highly recommended as practical sources information on how to easily blend in movement practices within our daily lives.

(Just in case you're worrying that your eyes are not working properly, the word "Move!" on the front cover of the book below is just a great design feature.)😂

https://www.audible.com/pd/1782838465?source_code=ASSOR150021921000V

These 3 questions demonstrate your concern for results rather than just the sale to your buyers.Listening to Ian Altman,...
22/08/2021

These 3 questions demonstrate your concern for results rather than just the sale to your buyers.

Listening to Ian Altman, co-author of the highly regarded sales book "Same Side Selling," on a podcast today, he emphasized the importance of gaining the trust of the buyers of your product or service by asking 3 rhetorical questions.

👉 What problems do they perceive you to be solving for them?

👉 What are the benefits of your solution to their business?

👉 What is the impact or outcome they are hoping to achieve as a result of your solution?

✅ What are the ways you show your buyers you are on the same side? 😀

Being a champion of marketing to help instill good habits in people but often frustrated with the prevalence of advertis...
20/08/2021

Being a champion of marketing to help instill good habits in people but often frustrated with the prevalence of advertising of bad habits, especially to minors, this new effort by Facebook to remove detailed targeting of young people can be considered as a great first step.

How else might we limit advertising's influence on our most influential on all platforms?😀🙏

What is Wellbeing Adjusted Life Years (WALY)? This concept only came to my attention today in an article I read titled "...
18/08/2021

What is Wellbeing Adjusted Life Years (WALY)?

This concept only came to my attention today in an article I read titled "Aging Well Is a Pipedream Without a Focus on Loneliness and Financial Wellness" by economist Thierry Malleret.

According to the article, a new report published by the Danish Happiness Research Institute shed some interesting light on how loneliness and mental health problems are threatening wellbeing in later life.

The findings were based on the WALY methodology(happinessresearchinstitute.com/waly)
which is a metric that can be used to direct human activity toward sustainable pursuits of individual wellbeing.

It confirms that the decline in people's sense of meaning, especially with the pandemic, is already destabilizing, made worse by increasing automation and climate change.

Isn't imperative then that public and private organizations develop a new approach, one that gives a priority to measuring, tracking, aiming at, and improving subjective wellbeing over time and across generations.🙏

So as to best portray the main assets for Advance Group Of Companies, an image depicted the Gold Coast of Australia and ...
03/08/2021

So as to best portray the main assets for Advance Group Of Companies, an image depicted the Gold Coast of Australia and the buildings was chosen.

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