Web Search Workshop

Web Search Workshop This is the official fan page for Web Search Workshop (Australia).We are a website marketing consult

Do you own a business that runs an AdWords campaign, or have an AdWords manager that does that on your behalf? If so, yo...
01/03/2015

Do you own a business that runs an AdWords campaign, or have an AdWords manager that does that on your behalf?

If so, you should be interested in the pros and cons of Google's recent release of AdWords Call-only campaigns, which we discuss in our latest, March, Newsletter.

We also look at Google's recent upgrade to its My Business listings that provide business owners with more control over how their photos are displayed in the search results.

Then we examine the importance of getting AdWords ads to show on the first page of the results and how to do so. This should be of significant interest to any business that is currently running any AdWords campaign, or intends to do so at any time in the future.
- See more at: http://www.webmarketingworkshop.com.au/newsletter-march15.php

Read the latest search marketing and search engine news, tips and advice from the Web Marketing Workshop. In our March 2015 edition you can read about Google's recent release of AdWords Call-only campaigns, how the Google My Business upgrade gives more photo control and how to get AdWords ads to sho…

Have you heard about Google's release of its 'Pigeon Update' algorithm? This is a significant change that's intended to...
01/03/2015

Have you heard about Google's release of its 'Pigeon Update' algorithm?

This is a significant change that's intended to improve the quality of local search results. We take a look at this in our February Newsletter and the potential impact that it may have upon businesses that use Google My Business Listings.

We also look at the changes that have improved the level of sophistication in the Google AdWords Display Network and examine the global release of Google's latest version of the popular AdWords Editor tool.

You can read more about these three interesting developments here: http://www.webmarketingworkshop.com.au/newsletter-february15.php

Read the latest search marketing and search engine news, tips and advice from the Web Marketing Workshop. In our February 2015 edition you can read about Google's recent rollout of its 'Pigeon Update' algorithm for local search results, changes to Google AdWords Display Network targeting and the lat…

Would you like to see a list of the 10 key events that took place in the website / search marketing world in 2014? These...
12/01/2015

Would you like to see a list of the 10 key events that took place in the website / search marketing world in 2014?

These have already had an impact on many online businesses, but will also have an ongoing impact throughout 2015. The events include developments in the organic search marketing field, as well as notable changes in Google AdWords and Google Analytics.

Each of these events have been covered in some detail in previous issues of this monthly newsletter, but we have summarised the main changes in our January newsletter, which you can read here: http://www.webmarketingworkshop.com.au/newsletter-january15.php

Read the latest search marketing and search engine news, tips and advice from the Web Marketing Workshop. In our January 2015 edition you can read about the 10 key events or developments from 2014 that will impact search marketing and online marketing in 2015, including Shopping Ad campaigns in Goog…

Do you want to know more about about Google's recent introduction of a 'mobile-friendly' label to its mobile search resu...
12/01/2015

Do you want to know more about about Google's recent introduction of a 'mobile-friendly' label to its mobile search results and how it's testing this mobile-friendly criteria as a ranking signal for its search results?

You can also see useful information about the new mobile usability reports in Google Webmasters Tools and how new AdWords Treemaps reports in Analytics enhance the speed and insight of trend identification in AdWords.

Read more about these interesting topics in the December 2014 edition of our newsletter, here:
http://www.webmarketingworkshop.com.au/newsletter-december14.php

Read the latest search marketing and search engine news, tips and advice from the Web Marketing Workshop. In our December 2014 edition you can read about Google's recent introduction of a 'mobile-friendly' label to its mobile search results and how it's testing this mobile-friendly criteria as a ran…

Are you interested in the rapid number of changes that Google is making to AdWords and how the PPC industry reacts to th...
02/11/2014

Are you interested in the rapid number of changes that Google is making to AdWords and how the PPC industry reacts to these?

If so, you can read about the recent removal of the option in AdWords to opt out of close variants on exact and phrase keyword match type, in our November newsletter that has just been released.

We also discuss the best ways to make the most of the excellent real-time reports in Google Analytics and how the useful SEO tool, Open Site Explorer, has had a makeover:

http://www.webmarketingworkshop.com.au/newsletter-november14.php

Read the latest search marketing and search engine news, tips and advice from the Web Marketing Workshop. In our November 2014 edition you can read about Google's recent removal of the option in AdWords to opt out of close variants on exact and phrase keyword match types. We also look at how to make…

Do you want to know how your website is performing compared to competitors? If so, have a read of our latest newsletter ...
01/10/2014

Do you want to know how your website is performing compared to competitors?
If so, have a read of our latest newsletter for October that has just been released, where we look at Google's launch of new benchmark reports in Analytics.

You can also read about how Google has recently rolled out Callout ad extensions in AdWords, as well as how TV advertisers are increasingly embracing digital video, according to the latest quarterly IAB online expenditure reports: http://www.webmarketingworkshop.com.au/newsletter-october14.php

Read the latest search marketing and search engine news, tips and advice from the Web Marketing Workshop. In our October 2014 edition you can read about Google's release of Analytics Benchmark Reports and how that can help your business. We also look at Google's recent roll out of Callout Ad Extensi…

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