Web Training Workshop

06/02/2026

I'm speaking at the Retail Therapy Seminar at Reed Gift Fairs:
https://www.reedgiftfairs.com.au/sydney/en-gb/retail-therapy/sessions-directory/sessions-details.4742.256451.workshop-tracking-the-right-numbers-to-accelerate-your-e_commerce-business-click-here-to-register.html
Register now for free and watch my session.

14/12/2025

Have you tried the AI Advisors in Google Ads or Google Analytics yet? Although in beta mode, these new tools can help identify good or bad trends and make suggestions on improvements that could be made. Read more here:
https://webmarketingworkshop.com.au/google-launches-ai-advisors-in-ads-and-analytics/

25/08/2025

There's an increasing amount of chatter in the search market about GEO - Generative Engine Optimisation - so what is it and how does it differ from SEO? Find out more in our latest blog post: https://webmarketingworkshop.com.au/generative-engine-optimisation-geo-vs-seo-understanding-the-key-differences/

13/03/2025

View competitor ads with the Google Ads Transparency Tool and get a better idea of messaging and formats being used in your market: https://webmarketingworkshop.com.au/google-ads-transparency/

18/02/2025

Google is adding more tools and improved transparency to Performance Max campaigns in Google Ads for 2025. Hopefully a sign of more to come!

Read about the new Performance Max features in Google Ads for 2025 - Web Marketing Workshop Blog, February 2025

23/07/2024

The Retention Overview reports in Google Analytics 4 comprise one of the main menu options in Reports - so what are they and how should website owners and marketers use them to improve their website performance? Read more here:

The Retention Overview reports in GA4 contain a number of charts about user engagement which marketers can use to understand how well a website is working and what changes could be made.

24/05/2024

Get insights into how Google is indexing your website pages with the URL Inspection Tool - part of the Search Console set of tools and reports: https://webmarketingworkshop.com.au/unlocking-the-potential-of-googles-url-inspection-tool/

15/04/2024

Google is changing Conversions to Key Events in Google Analytics 4 (GA4) and rolling out to all accounts at the moment. So why the change and what are the implications? Read more in our latest blog post:
https://webmarketingworkshop.com.au/key-events-change-in-google-analytics-4/

19/02/2024

If your Google Ads campaigns are not using the full range of possible ad assets (extensions), make sure you keep a check on any that are automatically being added by Google's system - and if you're concerned, you can turn them off. Read more here:

Learn about how to opt out of Automated Google Ads Extensions - Web Marketing Workshop Blog, February 2024

15/01/2024

To start the new year, our latest blog article summarises some of the main confirmed factors to help achieve high search rankings on Google - review your site and check how you're doing!
https://webmarketingworkshop.com.au/decoding-google-search-and-ranking-confirmed-ranking-signals/

14/12/2023

Google has recently announced that it will remove the Signals information from the Google Analytics 4 reporting identity on February 12, 2024 in a move to protect user privacy and data protection:

Read how GA4 will remove Google Signals from Reporting Identity on Feb 12, 2024 - Web Marketing Workshop Blog, December 2023

19/07/2023

Has video advertising become easier on Google due to AI developments? Read about the changes that are helping advertisers create video content:
https://webmarketingworkshop.com.au/google-ai-for-video-advertising/