10/09/2025
Client: Fujifilm INSTAX Mini 12 - Kmart Bundle
We were engaged to develop packaging design and product photography for the launch of the new Fujifilm Instax Mini 12 instant camera bundle, created exclusively for major retailer Kmart. The project called for a fresh, playful visual direction that would capture the fun, spontaneous spirit of the Instax brand while appealing to a wide, trend-savvy audience.
The packaging design combined bold, clean layouts with quirky illustrations to create shelf presence and clear visual appeal in-store. To complement this, we produced a suite of product and lifestyle-inspired photography, styled to reflect the bright colours, bold typography, and bundle inclusions that elevate the Instax experience.
This cohesive visual ex*****on continues to position the Instax Mini 12 as a must-have accessory for capturing memories on the go, driving excitement and visibility for the brand within one of Australia’s largest retail environments.
