Ipswich Websites

Ipswich Websites Proudly working with Ipswich business, large and small, to drive new revenue with functional and dynamic web presences.

18/06/2026

That's a wrap! Founded in 2019, Ipswich Websites | Web Development Agency goal was to provide a local, affordable website service and it's been a wonderful journey helping so many businesses for nearly 7 years build a presence online.

From the new FY, Ipswich Websites will completely fold in under In Cahoots Co and cease operating as a seperate brand.

We look forward to continuing to provide support via In Cahoots Co.

15/06/2026

Ben recently completed the PECB ISO/IEC 42001 Foundation certification/exam in AI Management Systems (shout out to ALC Training) ... but why would a CMO undertake this type of certification?

AI is (more than ever) being used across marketing, customer service, CRM systems, automation platforms and business operations at a pace that few organisations have experienced before.

Yet in many mid-sized businesses there is little visibility over ...

• Which AI tools are being used
• What data is being shared
• Who is accountable for AI-generated outputs
• How AI-related risks are being managed
• What governance frameworks exist

We're diving deeper into AI governance through a marketing tech lens, AI Management Systems (AIMS) and practical approaches that help mid sized businesses innovate with confidence while managing risk.

11/06/2026

🗣️ "All we need is another tool or platform and things will get better for the business ...."

Even the smallest business will have 5+ subscriptions to paid tools and it's tempting to always look for more. The simply reality is most businesses (even larger ones) are not using their existing marketing tech stack to it's full capacity. The thing that is missing is a system to make the most of what you have. Apps and processes being disconnected is the real issue - and adding more tools to the pile isn't going to fix that.

So what can you do? Pretty simple. Map out your processes (without even thinking about platforms etc) and then see if your current stack as a feature set to compliment that process. Don't be lazy - sometimes you may have to deep dive into your existing CRM, EDM, social media management tools etc to discover features you never knew existed.

Need a hand getting everything to talk to each other? Sing out - it's what we do.

08/06/2026

Heard of Reddit? Sure you have. It might be the last place you have thought of running ads. The headline is that Reddit's ad revenue grew 74% year-on-year in Q1 2026 and there are a few reasons why showing up there is important (even if you are not advertising there).

🟠 Reddit results now appear prominently in Google Search and in AI chatbot answers like ChatGPT, Gemini etc. That makes it a key product/service discovery channel for consumers researching purchases and services.

🟠 Reddit has released a free 13-page guide for small businesses covering five key consumer trends on the platform. The guide is free to download and covers how consumers are using Reddit at different stages of the buying journey.

Showing up in relevant subreddits is a visibility multiplier!

Full link in comments.

Nearly 65% of Google searches now end without a click. If your business relies on organic website traffic, this is the m...
28/05/2026

Nearly 65% of Google searches now end without a click. If your business relies on organic website traffic, this is the most important shift happening in search right now. Swipe through for the data and what you can do about it.

Instagram has updated its algorithm and if your account relies on re-posting other people's content, your reach is about...
24/05/2026

Instagram has updated its algorithm and if your account relies on re-posting other people's content, your reach is about to drop.

From 30 April, Instagram stopped recommending photos and carousel posts from aggregator accounts in Explore and other surfaces. Accounts are assessed on a rolling 30-day basis. If most of what you post is re-shared content, Instagram will classify you as an aggregator.

What counts as original:
- Content you create yourself
- Photo series and how-to guides
- Visual stories
- Third-party content where you have added genuine value

What to do instead of re-posting: use Instagram's built-in Collab feature, Remix, or share to Stories. These give the original creator proper attribution and protect your own reach.

The good news: if you are already creating original content, this update works in your favour.

Google AI Max for Search campaigns turns one and it just got significantly more useful for small business advertisers. S...
21/05/2026

Google AI Max for Search campaigns turns one and it just got significantly more useful for small business advertisers. Swipe through to see what has changed.

Meta is moving toward fully automated ad campaigns by the end of 2026.Advantage+ is already the default for new campaign...
19/05/2026

Meta is moving toward fully automated ad campaigns by the end of 2026.

Advantage+ is already the default for new campaigns in Ads Manager. Audience targeting is now handled by AI, including signals from Meta AI chat conversations (as of March 2026). The only lever left for advertisers (aka you or your agency) to control is creative quality and variety.

What this means for your business: if your ad creative is generic, the algorithm has nothing distinctive to work with. The businesses winning with Meta Ads right now invested in strong brand assets before the automation wave hit.

Three things to do now:

1. Review your creative library. Are you giving Meta enough variety to test?
2. Check your Ads Manager. Advantage+ may already be running without you realising.
3. Focus on asset volume, not just polish.

So get creative. Take risks (without breaching policy). Test and measure.

Source: Breaking Brand / Marketing Dive

Just in! At its annual I/O conference, Google unveiled the "Intelligent Search Box" the single most significant structur...
19/05/2026

Just in! At its annual I/O conference, Google unveiled the "Intelligent Search Box" the single most significant structural and behavioral redesign to its search bar in 25 years.

Powered by their latest Gemini 3.5 Flash model, Google is aggressively shifting away from traditional keywords and blue links toward conversational, multi-step digital interactions.

For mid-sized Australian businesses and growth-minded SMEs, this changes the rules of digital visibility.

Here is what is changing, and more importantly, how you can operationalise these updates to out-pace your competitors.

Link in comments ...

In March 2026, Google activated its most rigorous AI enforcement sweep to date against "manipulated engagement."What doe...
28/04/2026

In March 2026, Google activated its most rigorous AI enforcement sweep to date against "manipulated engagement."

What does that mean? The standard has changed from simple "spam filtering" to active "behavioural enforcement." Here's part 2 of our series in what has changed -> review gating.

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4300

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