Shoelace Creative

Shoelace Creative We are a Creative Agency operating across Australia, specialising in end-to-end production.

26/05/2026

Workplace mental health is shifting. It’s no longer just about EAPs; it’s about infrastructure, policy, and "systems of work."

That is a heavy message to convey through text alone.

We recently worked with Psychgroup to produce a suite of video assets for their digital platforms. The goal wasn't just content - it was authority.

By taking these high-level concepts and putting a face to the expertise, we built immediate credibility and clarity. Visitors are far more likely to watch a 30-second explanation than read a white paper, meaning the message actually lands.

If you are an expert in your field, don't hide behind a keyboard. Let your audience see you.

15/05/2026

You're an expert in your field. It's time to look like one on camera. 🎬

Check out one of the slick new videos from a series we just produced for marketing consultant, Michael Laps.

The goal was to create a series of sharp, professional videos to position him as a thought leader and connect with business owners who are feeling "busy and stuck."

We love projects like this, working with an expert to distill years of knowledge into powerful, bite-sized content that looks amazing and gets results.

Ready to turn your expertise into your best marketing asset? Send us a DM. We'd love to help you tell your story.

12/05/2026

Don’t let the magic be only in the room. 🎸✨

We see it too often. incredible media launches where the only people who get to experience the energy are the 50 VIPs on the guest list.
That’s a wasted opportunity.

For the upcoming , we didn't just film speeches.

We turned the media launch into a hype reel designed to stop the scroll.
When an icon like Mark Seymour starts playing "Throw Your Arms Around Me," you don't just watch. You capture.

The Result? A piece of content that takes a room of 50 people and broadcasts the vibe to thousands of potential festival goers.

08/05/2026

It’s not just an archived interview 📹

It’s a scroll-stopping hook. It’s a ticket-selling engine. It’s the difference between a "view" and a "sale."

This is what Performance Creative looks like.

A key asset from our recent partnership with cultivate for wilmot field day, where we took existing footage of Dr. Susan Orgill and gave it the Meta treatment to drive real results.

We love making your content work harder. And sometimes, the best footage is the stuff you already have.

Capturing the future, one panel at a time. ☀️🔋Solar farms are big. Like, really big. To capture the sheer scale of the R...
05/05/2026

Capturing the future, one panel at a time. ☀️🔋

Solar farms are big. Like, really big. To capture the sheer scale of the Royalla Solar Farm for Potentia Energy, we couldn't just keep our feet on the ground.

We took to the skies to get the bird's-eye view, then hit the dirt to capture the details.

The Deliverables: 🚁 Drone Stills & B-Roll: Showing the massive footprint and the landscape. 📸 Ground Photography: Capturing the tech, the texture, and the human element.

From 400ft in the air to 4 inches off the ground, we made sure every angle was covered.

Need to show the scale of your next project? We have the pilots (and the cameras) ready. 🚁

01/05/2026

We had the absolute pleasure of capturing the chaos and beauty of Heaven’s Gate for the .

This isn't just a video screen; it's a satirical, kaleidoscopic dreamscape where the Golden Age collides with modern excess.

Our job? Take a massive, immersive room and fit it inside your phone screen without losing the magic. ✨

Step into the dreamscape at the NFSA (and let us know if you spot Leonardo DiCaprio in the loop 🥂.

Stop rationing your content like it’s the last drop of water in the desert. 🌵💧The biggest thing holding your marketing b...
20/02/2026

Stop rationing your content like it’s the last drop of water in the desert. 🌵💧

The biggest thing holding your marketing back isn't usually strategy. It's an empty camera roll.

You know you need to post consistently to build a community, but you can't dominate your feed if you're scared to use up your last good photo.

It’s time to turn the tap on. 🚰

Our Content Creation Retainer isn't just a photoshoot; it’s a monthly supply drop of performance marketing assets designed to feed the beast.

We come in for one half-day shoot, and you get a massive haul:
🎥 High-Fi Video: Cinematic quality to build trust and authority.
📱 Low-Fi Reels: Trending, phone-style content to hack the algorithm.
📸 10x Professional Photos: For your feed, ads, and website.
🎨 Custom Graphics: Templates so your team can move fast when news breaks.

That is enough assets to post nearly every single day of the work week. No stress. No scrambling. Just results.

Your dedicated creative team is ready to clock in. Packages start from $3,500 + GST / month.

👇 Click the link in our bio to book a discovery call.

We spent 4 days in the Riverina producing a case study video for Rubicon Water and Murrumbidgee Irrigation. Here are our...
13/02/2026

We spent 4 days in the Riverina producing a case study video for Rubicon Water and Murrumbidgee Irrigation.

Here are our favourite frames from the adventure.

Flashback to when we hit the red carpet for the premiere of The Artful Dodger. Our mission? Capture the energy, the star...
27/01/2026

Flashback to when we hit the red carpet for the premiere of The Artful Dodger. Our mission? Capture the energy, the stars, and the buzz to help launch this massive show.

We transformed the premiere into a content engine:
📸 Stunning Stills - We captured every "can't-miss" moment that landed in media outlets everywhere.
🎤 Red Carpet Interviews - Getting the inside scoop from the cast.
⚡️ Lightning-Fast Edits - We delivered high-energy social cuts that exploded across socials in record time.

It was fast, it was loud, and it was a whole lot of fun.

Sorry to burst the bubble 🫧👇Slide 1: What everyone wants to hear. Slide 2: What you need to hear.Going viral is fun (and...
23/01/2026

Sorry to burst the bubble 🫧👇

Slide 1: What everyone wants to hear.
Slide 2: What you need to hear.

Going viral is fun (and we love making it happen!), but it doesn't guarantee loyal customers or long-term growth. You know what does?

✅ Consistent posting.
✅ Data-driven decisions.
✅ Actually knowing your audience.

Focus on the long game:

1. Building a Brand, not just a moment.
2. Showing up when your audience needs you.
3. Turning viewers into clients or purchases.

Don't build your house on a viral video that lasts 15 seconds. Build it on a strategy that lasts for years.

Address

Brunswick, VIC
3068

Website

Alerts

Be the first to know and let us send you an email when Shoelace Creative posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Shoelace Creative:

Shortcuts

Share

Category