Nelson O'Neill

07/12/2023

We’re in Sydney attending Google’s annual Premier Partner Summit! Premier Partner status is awarded to top 3% of agencies worldwide. Attending events like today give us a sneak peek into what Google’s got planned for 2024 and early access to new features for our clients.

We’re excited to explore new growth opportunities for our clients into the New Year - thanks for the invite Google!

31/08/2022

This September the NoN team is aiming to reach 10,000 steps per day. This is our second year of completing a team step challenge. During Melbourne's lockdown, it was a great way to boost team morale, fitness and overall wellbeing. There are many proven benefits to walking with some including but not limited to -

✅ Reduced stress levels
✅ Increased cognition and memory
✅ Increased energy levels
✅ Improved cardiovascular fitness

All according to the Mayo Clinic 🩺

Swipe for the NoN step challenge rules and bonus point bingo. Why not put on your runners and step up to the challenge👟

03/12/2021

Thanks Google for the box of treats to keep us going in peak retail season!
There was 42% more searches for Black Friday year on year so well done to all our clients for smashing out some incredible results in this period!
We’ve been busy working with Google in the build up to retail season!

Our recipe for success this Christmas is as follows:
✅ Update creatives
✅ Build in budget headroom
✅ Set the right ROAS goals
✅ Regularly check and optimise to maximise return
✅ Apply our learnings from early peak season
✅ Optimise shopping product titles in Google Merchant Centre
Happy shopping all!

19/11/2021

Black Friday is just around the corner, are you ready?! 49% of Australian's purchased online last year with further growth expected this year. We've put together a checklist to help you maximise your online sales during this peak shopping season!

Don’t wait any longer to start ad campaigns and website optimisations. This year has flown by so quickly that we are rapidly approaching the holiday season. Retail grew 13.1% in November 2020 over the same month in 2019 - this year is forecasted to be far, far bigger! Are you ready to attract...

29/10/2021

One of the biggest sales periods of the year is coming up. Are you ready to take advantage of this holiday season? Australians have already started browsing for one of the highest volume sales periods of the year. Make sure you don’t miss out on this opportunity.
Every year 3-6 months out from Christmas 21% of Australians start thinking about gifts. This number rises to 47% with a month to go before Christmas. It’s never too early to start browsing for gifts for a loved one. With Christmas being 2 months out now is a good time to start thinking about how you can utilise Google Ad campaigns to take a slice of that shopping pie. As it gets closer to Christmas it becomes much more competitive to bid on keywords and advertisements.

21% of Australians start thinking about their shopping 3-6 months before

47% of Australians start thinking 1 month before

20% of think about it the week after Christmas in search of deals

80% of all Australians are thinking about gifts before December

13/10/2021

Knowing that your page is scoring low on page speed is only the first step in the process. To meet Google's page speed requirements you will need to make some changes.

The biggest culprit in slowly loading pages are uncompressed images. Full size images can significantly delay your page's load time and are easily optimised. There are plenty of online image compression tools and plugins available to ensure the images are the correct size.

It's important to asses your website hosting, as a slow server can severely impact your speed. If your server takes too long to respond to the user, none of the other optimisations done will be inconsequential.

Uncompressed code can sometimes cause pages to load slower than desired. Generally if the code is over 150kb it should be compressed.

Learn more about page speed and get in touch with us at https://bit.ly/3oPdS3f

01/10/2021

Happy International Coffee day!!! Whilst we can’t go out and get our coffee orders as easily we still have our absolute go to's. What's your favourite coffee?

30/09/2021

Responsive search ads (RSAs) are an amazing way to get more clicks and conversions! RSAs are ads which adapt to show the most relevant messaging to each individual person browsing on Google. By providing as many headlines and descriptions as possible, Google will have more opportunities to serve ads which will more closely match the search intent of each user. This will improve the click through rate of your ads! If you are not using these ads in your campaigns yet we highly recommend it. Google also prefers this ad format, over the other options available.

20/09/2021

How important is page speed, really?

As it turns out, very.

Page speed will soon be a main ingredient for online success - not just in 2021, but of ever growing significance in the future.

Google has provided a tool to help you understand how your website’s page speed measures up - it will even show you the exact parts of your website that is slowing things down.

Enter your web page URL, hit ‘Analyse’, and then find out exactly what is holding your page back from being lightning quick.

Remember - each extra second your page takes to load is a percentage of your browsers that would have become buyers, but abandoned your page before they did.

Get in touch with us if you need help with your website’s page speed. https://bit.ly/3CpBi2I

08/07/2021

What are Google Search Partners? Should I advertise on them?

Google search partners are a group of search-related websites and apps which Google Ads works with to show ads on. Running your ads on this network is a great way to expand the reach of your Google Search ads to loads of non-Google websites!

Your ads can be shown on search results pages, site directory pages and other search related pages.

Another amazing feature of Google search partners is if you notice your campaigns aren't performing as you hoped, you can turn off individual sites which are causing poor results or even turn off search partners completely!

05/07/2021

Outside of a slight dependency on caffeine, Lewis is passionate about helping businesses achieve next level growth. Lewis’ experience ranges from start-ups finding their feet, to helping international enterprises continue growing their success.

Lewis’ addiction to both coffee and marketing began during his university years and neither has waned..

During the cold winter months Lewis is found up at the snow, attempting runs almost always outside of his ability - when the weather is warm, the snow is swapped for live gigs, camping and going for a paddle at the beach 🏊

As a SEO Specialist, you’ll find Lewis dissecting his client’s goals, dreaming up epic strategies delivering incredible one liners the wider team are in awe of.

02/07/2021

How easy you make it for users to navigate your website is absolutely crucial when converting website visitors into customers. Can your visitors reach all important pages in your website within a few clicks?

Imagine walking into a physical store that has a confusing floor plan - how likely would you be to buy if you have no idea how to find what you are looking for and then have to figure out how to use the register to pay?

Creating a crystal clear path for your potential customers to quickly find and buy your products WILL lead to more sales.

Can your customers understand within 2 seconds of entering your website what you do, what you sell and where? If not, your navigation has failed and is losing you sales. Speak to us today for an obligation free review of your website.

Bonus fact: Search engines use your navigation as an extremely important tool to rank your website pages. If your navigation isn’t making it easy for users, it’s also hurting your organic search rankings!