04/08/2026
Starting in 2019, we partnered with Optix Australia across brand, digital, web, and strategy, guiding the transition from DriveRisk to Optix Australia and leading a global rebrand that resulted in a stronger, clearer presence in the market.
Australia became the launchpad, with strategies developed here now rolled out worldwide. Through it all, the focus never wavered: getting every road user home safely.
Today, 1.6 million drivers are protected worldwide, including 50,000 Australians. Proof that when a client and marketing team align for the long haul, great things happen.