16/03/2023
And that’s a wrap…
Yesterday, I farewelled the last piece of stationery for my very last wedding 🥹
✨ long post incoming ✨
I started this little business way back in 2015! Since then, so much has changed, we moved to the South West, added a fur baby to the family, bought a house, got married and are living life with our busy 1 year old. All the while, steadily growing my business.
Since welcoming our boy into the world I have been unsure about what it meant for my business. Will I still have time to design on my days off? Without a clear plan in mind, I put off the decision (whatever it was)… that was future Emma’s problem! 💁🏽♀️
For the last 18+ months I have been turning away bookings, still with only a vague plan in mind, barely resisting the temptation to fill up my calendar again. But now I have arrived at the ever-elusive ‘light at the end of the bookings tunnel’, with an empty calendar ahead… turns out, it’s a really bittersweet day for me. 😔
It might not seem like much from the outside but over the years I have poured so much of myself into my business to get it to this point, which I am extremely proud of. It has always been a side hustle, and now I am perched at the spot I hoped I would get to when I first started… ready to take it to the next level… but instead of a leap of faith, I am choosing to step back and close my doors.
This business has taught me so much more than I ever imagined, resilience, hard work, navigating the s**t show that was COVID during what was supposed to be my biggest season, knowing when to cut my losses and when to stick up for myself, showing up… always showing up.
Thank you to the 200+ couples that have chosen me throughout the years, and those who went on to recommend me to their friends and family! The amazing vendors I have met and worked with, especially those who always recommended me to their clients. A huge thank you to the other stationers, all over Australia who have been there from the start 🙏 Thank you for the encouragement and support from you all. I’ll never be able to express how much it means to me 💕
But now it’s time to say goodbye… at least for the time being 👋🏼