Social etc Agency

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Social etc Agency

Social etc is a boutique digital marketing agency based in the Byron Bay Region.

We are passionate about elevating your brand through intentional strategy, creating unique content and growing an authentic engaged audience.

16/03/2026

All hands on deck shooting new seasonal menu.

We truely have such a dream team 🥹🫶🏽🤌🏽

12/03/2026

The Head Honcho isn’t behind the camera that often these days, but when she is there’s always some fun commentary.
We get to hear it while editing client content… so we thought you should too 😂

27/02/2026

Smokey core forever.
Still one of my favourite reels we’ve ever made for

19/02/2026

Okay yes it’s the 19th of Feb but let’s pretend it’s still January for a hot minute🙃

We’ve had a full time over here.

Over 2000 posts scheduled.
670 Reels produced.
20+ businesses partnered with.
Websites designed and launched.
Ads scaled.
Emails sent that actually converted.
And many happy clients 🫶🏽

I don’t always shout about what we do, but when I look back on the year I’m so proud.

Strategy led growth.
Consistent, considered content.
Brands that feel aligned and actually connected to their audience.

Grateful for the businesses who trust us with their baby and who genuinely feel like family to myself and the gal gang at Social Etc.

If 2025 looked like this, 2026 is going to be wild but in all the good ways.

18/12/2025

What a huge year for my not so little baby .
And what a beautiful team that helped make it all happen 🥹💌
If you told me at the beginning of covid I would be here, almost 6 years later with a full roster of clients who I genuinely love, who feel like family and a team of 5 women who are all incredible in their own unique way and care about my business + our clients as much as me I would have probably laughed, rolled my eyes and taken another sip of my chai or Margie depending on the time of day hehe.

So proud of what Social Etc has become to the Northern Rivers, what we put out there for all our clients but mostly when I sat with my beautiful team last week whilst we celebrated our year together I just felt proud to be doing all of this along side them an watching them learn and grow along the way and hear from them their experience and what they love about it.

Taking a step back last week and seeing what I created made me emotional. It takes a lot physically and mentally and not a lot of people see that, just the end result in the marketing realm.

We’ve spent the last 6 weeks planning, shooting content, and preparing like psychos to have a break to shut off, unwind, regroup and reenergise and now it’s time.

Ciao for 2025, see you next year.

Lilli xx

17/11/2025

You may have noticed we have been sharing a fair bit of lately. Moving to Brunswick Heads mid year meant plenty of mornings in front of Old Maids with a chai, and evenings at Saint Maries with a Margie and a gluten free pizza. It was only a matter of time before we took them under our wing to help bring their personality to life through content and socials.

Saint Maries is known for its f*^*ing delicious pizza, wine, cocktails and extra flavoursome music, but it is really the people who make it what it is. Their team is incredible, and naturally they make the experience just as good. It is warm, fun, cool and full of energy, and our job has been to capture that in the most authentic way possible so it feels natural rather than agency made.

So much fun. Swipe to see what we have been up to 🤌🏽🔥🪩

11/03/2025

Ever wondered how ads actually show up on different platforms?
Meta Ads can appear in up to 24 different placements across Facebook, Instagram, Messenger & beyond—helping you reach your audience wherever they’re scrolling. From feeds to stories, reels to search results, every placement plays a role in maximising reach and impact.
But without the right strategy, you could be missing key opportunities (and wasting budget).
 We’re here to make sure your ads are working smarter, not harder.   Keen to learn more about our Ads packages?

DM us to chat x

Social etc. A boutique social media & digital marketing agency based in Byron Bay specialising in social media, content creation, advertising, email marketing and websites.
Let our skilled team create thoughtful content to connect with & grow your audience. Keep up to date with us here or get in touch: [email protected]

11/02/2025

Socials, strategy, kick ass content, paid ads, email marketing, websites and everything in between ~ it’s our jam!

Curious about how we can help your business grow?
Book in a chat with our Head Cowgirl Lilli 🤠

We have a range of packages to suit different business sizes and stages. Don’t be shy ☺️

X

Social etc. A boutique social media & digital marketing agency based in Byron Bay specialising in social media, content creation, advertising, email marketing and websites.
Let our skilled team create thoughtful content to connect with & grow your audience. Keep up to date with us here or get in touch: [email protected]

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Opening Hours

Monday	10:30 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 15:00

Website

https://www.socialetc.co/

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