20/11/2024
Too many people put to much emphasis on paid when they haven't yet perfected their organic strategy. I understand the urgency behind wanting to grow at a faster pace but you need to ensure you've got a good foundation to grow upon.
It can seem easier to put cash behind a single piece of creative and spend $15 to reach 1000 people, however over time we've seen a increase in sales on the accounts who put a larger emphasis on their organic creative. The impact of an organic strategy done right, greatly outweighs anything else in the early days. When we see a greater effort in the organic space, we can see the potential for what ads can then amplify. We see brands that are very curated, old school perfectionist style accounts, however we all know raw, authentic creative is working best now. And not just across Tiktok, across IG too.
So, put the effort into your brand, then amplify through ads.
