kafandco

kafandco Book a FREE brand audit 👉 [email protected] kafandco helps brands look good and become profitable. We also partner with other agencies.

Growing beautiful, profitable brands.
➹ Flexible, hybrid model
➹ For fashion, wellness + lifestyle brands
➹ Syd, Melb, Byron Bay
➹ Supported our last client as she scaled her brand to $1M p/m
Ready to grow? Work with Kate Forrester, kafandco’s Director, to optimise your marketing activity and elevate your brand aesthetic, or partner with her network of marketing and creative specialists to get mor

e done. Think of Kate as your virtual CMO, with a team of specialist contractors (the very best in the business) available to partner with your team as you scale. Kate has twenty years experience working in-house and agency-side with leading businesses including St. Agni, Cleopatra’s Bling, Seed & Sprout, Net-A-Porter, Camilla, David Jones, Australia Post and Coles. Kate’s skills include marketing and brand strategy, scaling revenue, paid ads, PR, content creation, social media, website optmisation and email marketing. With a network that includes branding agencies, google and SEO specialists, Shopify developers, graphic designers, email optimisation experts, photographers, UGC creators and more, Kate is flexible to work individually on the services you need, or engage her network to build a hybrid model around your business to scale.

09/06/2026

This fashion brand went from $20k a month to $100k a month in 6 months.

The founder had been running her brand for 12 years. She’d built a loyal customer base, had a strong product, and a real brand voice. But for the last 5 years, revenue had been stuck between $20k and $45k a month. She’d been doing everything herself, relying on Meta promote-posts, no real strategy underneath the business. She knew there was demand for her brand. She couldn’t see how to actually scale into it.

In six months of coaching, she’s hit consistent $100k a month with over 50% profit margins. I helped her see exactly what was already converting in the data, double down on the products her customers were quietly waiting for, build out a proper full-funnel Meta strategy with the right budget against the right campaigns, and bring Claude into the business so she could run it lean as she scaled.

The brand is now profitable, the founder finally has cash flow, and she’s heading into the next chapter with a clear plan instead of a guess.

This is the work I do as a coach for brand founders working toward their first $100k months.

Have you been stuck at the same monthly revenue for years and can’t work out why?

Are you running everything yourself and the business has plateaued because of it?

DM me COACH and let’s have a chat.

09/06/2026

Mecca was founded in 1997 by Jo Horgan in a small Toorak Road store in South Yarra. She brought the concept of curated multi-brand beauty retail to Australia before anyone else was doing it here. Twenty-eight years later Mecca has over 100 stores across Australia and New Zealand, stocks more than 200 brands, and turns over a billion dollars a year. Sephora launched in Australia in 2014 thinking they’d take the market. They didn’t.

07/06/2026

How brought back ❤️

07/06/2026

Or if it’s not your size should you shop somewhere else?

06/06/2026

Last year this fashion brand was $10k a day. She’s now $30k a day.

Before she came to me, she’d done group coaching and been burnt by agencies. She decided to do it all herself, ended up burnt out, and the business started going into debt. She kept scaling on instinct and the daily numbers swung between $5k and $10k, never moving in the direction they needed to. Sometimes the days dropped as low as $5k.

I audited the brand and showed her she wasn’t actually profitable. Scaling a brand that isn’t profitable just makes the problem bigger, faster.

Under the strategy I built with the founder, we looked at her data and leaned hard into her best sellers, increased prices to give her real margin, fixed the channel setup, cleaned up the website, and worked relentlessly on finding the creative her buyer actually wanted. The moment we hit viral creative, the whole business started running, because the foundation was already in place to catch it.

She’s just signed her first office, hired her first team, and Khloé Kardashian shops her store. She’s now scaling internationally, with the business making money before she opens her laptop every morning.

If you’re a global fashion founder ready to take your brand to its next stage, this is the seat I sit in.

Are you doing real revenue and still stuck at the same daily numbers?

Are you watching brands you started with hit numbers you can’t explain?

DM me FASHION and let’s have a chat.

06/06/2026

This wellness brand is the most profitable and fastest growing in their category in Australia. They were doing $2k days last year. They’ve just hit their first $300k non-sale month, with their biggest sale of the year still to come.

Most founders at this stage have no real control over their daily revenue. They’re stuck on one channel hoping it works, watching the cost climb every quarter, with no way to lift the numbers when a day or a week dips.

This brand is built the opposite way. Organic is balanced with paid, so the channels carry each other instead of one carrying the brand. If revenue dips on any given day, the founder posts on Instagram and the sales come back. The co-founders have complete control over their daily revenue.

Under the strategy I’ve built with the founders, Google and Meta are both scaling, landing pages are being built around three different customer types, online covers all the running costs and makes profit, and wholesale is growing as pure profit on top. The US launch is next.

This is the work I do as a consultant for seven to nine figure brands ready to scale globally.

Are you stuck on one channel and quietly nervous about what happens if it slips?

Are you watching your margin shrink every quarter even as the revenue grows?

DM me FOUNDER and let’s have a chat.

05/06/2026

Room 680 opened in February 2001 inside a grand 1910 ballroom on Glenferrie Road in Hawthorn. Progressive house, garage, disco, breaks, all in a 900-capacity room that used to be a heritage-listed reception hall. Yo-Yo Tuesdays, Uni Night Thursdays, and packed dance floors every Friday and Saturday. It closed in 2019 after eighteen years, and the building is now a Chemist Warehouse.

04/06/2026

Roy Christou debuted his menswear label in 1998 and spent the next decade redefining Australian denim. Low rise, streetwise, with the kind of swagger nobody else was making here. By 2002 he’d added womenswear, won Fashion of the Year, and had three Roy stores across Melbourne stocking the rest of the country. The label sat in David Jones, Browns in London, American Rag in LA, and Isetan in Japan. Does anybody make jeans like this in Australia anymore?

03/06/2026

This fashion brand went from a $2k day to a $10k day in 24 hours from one piece of content.

The brand looked outdated next to its competitors. The Instagram feed lacked diversity. Customer feedback flagged the brand’s value and positioning as unclear. Paid performance was dipping because organic wasn’t carrying the brand. The aesthetic still looked like a wholesale catalog instead of the luxury world the brand sits in.

Holistic strategy is what scales a global fashion brand. Every channel needs to work together — organic, paid, content, PR, and the founder’s own voice — with a strategy underneath that ties it all back to the customer.

Under the strategy I’ve built with the founder, the team restructured Meta to lift revenue performance and we’ve started introducing Claude into the ad operations. The founder is now leading her own personal channel with behind the scenes content and celebrity references, while the brand channel handles conversion. TikTok is running with the right visual hooks. Founder carousels mixing lifestyle and product are running as Meta ads. The website is being redeveloped to feel premium. Gifting has been reduced in favour of targeted paid partnerships. The whole aesthetic is moving away from a wholesale catalog look and into the luxury world the brand actually sits in. The $10k day was the first signal that the new foundation is working.

This is the work I do as a consultant for seven to nine figure brands ready to scale globally.

Have you been doing Fashion Week, running paid, doing the shoots, and the numbers still haven’t moved?

Are you spending more every season and the daily revenue stays the same?

DM me FASHION and let’s have a chat.

03/06/2026

This fashion brand is at $85k USD a month. The growth came from Meta, but the ads were targeting the wrong customer, returns were climbing, and the founder paused them because the business needed a real foundation before any more spend went in.

Most founders at this stage keep pushing the spend. The ads are bringing in revenue, the numbers look like growth, and the instinct is to scale before the cracks get bigger. So they spend more, watch the returns climb, watch the wrong customer keep landing on the website, and end up with a bigger problem six months later than they had to begin with. She did the opposite. She stopped the spend and asked the harder question. Who actually buys this brand, and why isn’t the marketing speaking to her?

As her consultant, I’m leading the strategy. The brand’s biggest asset is the founder herself, so the next chapter is being built around her, with a personal brand channel separate to the business channel that brings her voice and her story to the front of the brand. The brand is relocating from California to New York in August because that’s where the customer this brand was designed for already lives, and the work I’m doing now is building the foundation so the brand walks into that market ready to scale.

This is the work I do as a consultant for seven to nine figure brands ready to scale globally.

Have you been working on the brand for years and still feel like nobody quite gets it?

Are you watching brands less interesting than yours do better and it doesn’t make sense?

DM me FOUNDER and let’s have a chat.

Address

Byron Bay, NSW
2481

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+61266808849

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