kafandco

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kafandco Book a FREE brand audit 👉 [email protected] kafandco helps brands look good and become profitable. We also partner with other agencies.

Growing beautiful, profitable brands.
âž¹ Flexible, hybrid model
âž¹ For fashion, wellness + lifestyle brands
âž¹ Syd, Melb, Byron Bay
âž¹ Supported our last client as she scaled her brand to $1M p/m
Ready to grow? Work with Kate Forrester, kafandco’s Director, to optimise your marketing activity and elevate your brand aesthetic, or partner with her network of marketing and creative specialists to get more done. Think of Kate as your virtual CMO, with a team of specialist contractors (the very best in the business) available to partner with your team as you scale. Kate has twenty years experience working in-house and agency-side with leading businesses including St. Agni, Cleopatra’s Bling, Seed & Sprout, Net-A-Porter, Camilla, David Jones, Australia Post and Coles. Kate’s skills include marketing and brand strategy, scaling revenue, paid ads, PR, content creation, social media, website optmisation and email marketing. With a network that includes branding agencies, google and SEO specialists, Shopify developers, graphic designers, email optimisation experts, photographers, UGC creators and more, Kate is flexible to work individually on the services you need, or engage her network to build a hybrid model around your business to scale.

07/10/2026

She’s 14 months in, growing month on month, profitable, and sitting on strong margins. The gaps I’d close first. The market research that would tell her exactly who her customer is and what activates her to buy. The paid strategy that would scale behind the organic that’s already working. The AOV plays she’s leaving on the table every order. The 6 month calendar that takes her from where she is now to $100k consistent, then $300k over the holiday peak. The US expansion plan that gets her into the market inside 12 months. That’s what the right marketing strategy does for a brand founder ready to scale. The strategy sitting above everything, built around her customer and her numbers.

07/10/2026

Sportsgirl and it’s marketing has been working on us since 1948. Positioned for teens but every woman in her 30s and 40s is in there buying the linen, the body glow, the tan and the duffel bags. Am I right?

06/10/2026

This is the marketing strategy that took this kids brand to $100k months. I’m coaching the three co-founders on the right Instagram framework so their organic brings in new customers and feeds their paid ads. Taught them how to run Meta properly so they scale profitably and hit their target MER every month. Helped them to fill their marketing calendar with events, brand collaborations, drops and campaigns so there are no quiet weeks. Lead them on an influencer and gifting strategy that puts the brand back in front of the right customer. Gave them complete clarity over their forecasting numbers so margin and profit stay protected. Walked them through balancing wholesale and D2C so both channels grow together instead of competing. $25k to $100k months with the right marketing strategy sitting above everything.

Tell me your questions in the comments. If you’re making $50k+ a month in sales (all the way up to nine figures a year) apply to work with me via the link in my bio.

06/10/2026

Iconic bags, jewellery & accessories was founded in 1996 by Amanda Briskin-Rettig in Melbourne with just 6 bags. Opened on Chapel Street in 2001. The Panda bag featured in S*x and the City in 2002. Sole Australian accessories brand at David Jones by 2004. Sold to Witchery Holdings in 2007, acquired by Country Road Group in 2012. Launched the Turnlock bag which became its icon. Now 100+ stores across Australia, New Zealand and South Africa. Did you wear it then, do you wear it now?

05/10/2026

Save this if you’re ready to steal from the brands actually scaling.

04/10/2026

ZOMP opened in Perth’s Trinity Arcade in 1972 and spent 48 years as one of the most loved shoe retailers in the country. Expanded into Sydney, Melbourne and Brisbane. Flinders Lane flagship opened 2007. Known for stocking Italian and international footwear brands nobody else here was carrying. Could an Australian brand hit the same level of vitality with their product and marketing today?

04/10/2026

SOPH ✨ built AFM into an eight figure brand. Seven figures in year one, on track for eight figures in year two. Named TikTok Business of the Year 2025 and landed on Forbes 30 Under 30. Her viral $59 tank sold 400 units a minute until it sold out. She’s grown it off daily content and a following of more than 2 million across TikTok and Instagram. A marketing case study to watch.

03/10/2026

Meredith Duxbury takedown of What The Foundation hit 13 million views, and most brands would have gone quiet. Bobbi Brown founder & makeup artist did the opposite. She stitched it with a founder-led parody that showed the product in action, answered every objection the video raised, and turned a viral roast into a sales spike that quadrupled her numbers. That’s not luck. That’s knowing your marketing well enough to use a hater as your best ad. Would you have had the nerve to respond?

03/10/2026

She’s one of the leading designer fashion brands in Australia and used to have agencies running everything. We fired two of them and brought Meta in house. I’m teaching her and her internal team how to take full control of her revenue and her profit. She’s rebuilt her strategy around who her primary customer actually is and adjusted her product back around that customer based on direct feedback. She’s learned to be comfortable with a higher MER if it means reclaiming her market share while staying profitable. As wholesale revenue has softened, we’re syncing her internal Meta team and Google agency with her Klaviyo agency to scale online so she can pick up the volume and cover her fixed costs. Online is contributing a lot more to the overall business than it used to. Tell me your questions in the comments. If you’re making $50k+ a month in sales (all the way up to nine figures a year) apply to work with me via the link in my bio.

02/10/2026

Two Australians, Rob Cromb and Danielle Vagner, started selling out of one Chapel Street shop in Melbourne in 1992. 25 years later they bought the entire French parent brand . Now a $250M global marketing empire with 200+ stores across Europe, Australia and New Zealand, all run out of Melbourne. This is what the right brand marketing can do.

Address

Byron Bay, NSW
2481

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+61266808849

Website

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