Byron New Media

16/04/2023

6 Compelling Copy Cues

The stories your brand tells matter. Compelling copy creates attraction, affinity and trust. Here are simple simple clues to throttle your copy from contrived to compelling.

1. Alliteration is Lit 🔥
Use words that begin with the same letter in headlines, headings, product features, product names, etc.

2. Use a story structure 📚
Humans are hard wired to remember stories, not facts.

3. Use active voice 📣
Energise your sentences active verbs, e.g. unleash, accelerate, transform.

4. Less Is More ⚖️
Simplicity wins. Strip away the fluff. Use clear, concise language that resonates.

5. Offer value 🤑
Share insights, actionable tips, or unique solutions. Be generous, and they'll keep coming back.

6. Speak to the reader not at them 🙋🏽‍♂️
Yes I’m speaking to you, hits different right?

I hope you found these tips useful.
If so here's a bonus tip (include a call to action).
⬇️
I’d love to you to share this content and follow for more.

20/06/2018

A Tale From The Whale is a local Byron Bay production exploring the deeper meaning of surrounding these magnificent creatures. You can watch the film for free at their website https://atalefromthewhale.com

31/10/2016

“How to Create an Effective About Us Page on Your Website”

The About Us page is one of the most important pages in building trust. We show you all the elements you need to consider while creating yours.

19/10/2016

71% of Australian Smartphone Users Currently Make Mobile Online Payments And Spend $330 / Month On MCommerce. Source: PAYPAL AUSTRALIA MCOMMERCE INDEX 20th September 2016 https://www.paypal.com/au/webapps/mpp/mcommerce-index

18/10/2016

🔗
“Ten Tips for Making Interesting Images” by

1.) Employ The Rule of Thirds

29/09/2016

Our food and farming system is broken, through new media we have the tools to self organise a Food system that is fairer, more sustainable and more ethical. Pigs Run Wild - Seriously Free Range Pork is an interesting alternative, a network approach to . Check it out https://igg.me/at/PigsRunWild

Time is running out to support our crowdfunding campaign https://igg.me/at/PigsRunWild

If you hope that in the future Australia will have food and food production systems that are healthy, sustainable and ethical please pledge or share https://igg.me/at/PigsRunWild

There are fabulous rewards such as our Degustation dinners, our Xmas Ham, a weekend at the Hawkesbury and much more.

Please check out the page, pledge and share. https://igg.me/at/PigsRunWild

04/09/2016

It's Spring at

02/09/2016

13/10/2014

Infographic: The Science of Instagram http://bit.ly/1tmEl6w

11/09/2014

The Byron region is home to so many wonderful quirky and creative businesses. None more so than Eclectic Critters http://eclecticcritters.com.au

27/08/2014

Storytelling got an upgrade today, when Instagram announced time-lapse for every.

Hyperlapse allows the average punter with an iPhone the ability to create a beautiful little piece of time-lapse cinema. We live in interesting times. Hard wired as we are for stories, what impact does it have on our society when so many have the ability to express themselves so beautifully.

23/06/2014

If you're wanting to make a dent in the universe with your business or brand identify your next stepup this weekend.

Luminescent Empire is a one day fest of inspiration, connection and action for solo-entrepreneurs who are ready to shine.