28/07/2026
In a world of endless scrolling, does your image stop someone… or does it scroll right past?
When a client comes to me wanting more visibility and more sales, I ask her 3 questions before we touch a single outfit:
Q1: What does my ideal client need to believe about me in 3 seconds? (Are you a woman who is put together or are your going to spill your hotness into your work)
Q2: Does my image match the authority of the results I deliver?
Q3: If a stranger saw this photo with no caption, would they trust me with their money? (Are we in harmony with our appearance)
I love this peice of research on the Halo Effect (Dion, Berscheid & Walster, 1972) that shows people unconsciously attribute competence and credibility based on visual first impressions, before they’ve read a word you’ve written or heard a word you’ve said.
You’ve built real expertise. Your image should be the thing that gets you booked for it, not the thing people have to look past to find it.
Which question made you stop and think? 👇
It’s time to Series. Keep watch as I’ve got more tips on how to do that coming up.
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