Flambé - Fired Up Food Marketing

18/06/2026

POSTED ONCE.
NO SALES.
SHOCKED.

You wouldn’t go to the gym once and expect abs.

Why do people expect one Facebook post to fill a restaurant?

If you want to know how to leverage social media to get customers, you know where we are!

06/06/2026

Think email marketing is dead?

Funny.

Because every time social media changes the rules, everyone suddenly remembers they have an email list.

Or wishes they did.

Your followers belong to Meta.

Your email list belongs to you.

No algorithms.
No boosting.
No hoping people see your post.

Just a direct line to customers who already know who you are.

Start simple:

• Collect emails every chance you get
• Give people a reason to sign up
• Send something useful, not just sales pitches
• Keep it regular, even once a month is better than never
• Treat your email list like an asset, because it is

The businesses winning in 2025 aren't just building followers.

They're building databases.

One algorithm update can't take that away.

Want help with email marketing? You know where we are!

17/05/2026

17/05/2026

At some point it’s just about the food. Need quality images? You know where we are!

22/04/2026

Social media?
You don’t own your reach.
You don’t even rent it.
Algorithms do.

And they change…
All the time.
One tweak… One update... One bad post…

And suddenly- - - You’re invisible.

That’s the risk of building your business on someone else’s land.
Because when the platform decides…
You feel it.
Fast.

The smart businesses?
They don’t rely on it.
They build 'owned assets'.

Email lists.
Customer data.
Direct relationships.
Things no algorithm can take away.

Because attention is great…
But ownership is better.
Own your customers.

Or risk losing them—Especially to someone doing it right.

Need help building something you actually own?
Email. SMS. Database.
You know where we are!

15/04/2026

Morning 👋

Using AI-generated images?

Just remember…
AI doesn’t make food look flawless.
It makes it look fake.
Or worse…
Out of place.

Because food isn’t meant to be perfect.
It’s meant to feel real.

Hot. Messy. Fresh. Vibrant.

That’s what people respond to.

AI misses that.
The lighting’s off.
The Focus is off
The texture’s weird.
Something just doesn’t sit right.

People might not know why…
But they feel it.
And when it feels off…
They don’t trust it.

No trust?
No sale.

Good food marketing doesn’t need perfection.

It needs authenticity.

People don’t crave “nice images”.

They crave real food.

Show them what you actually serve.

And you’ll sell more.

Make it look real…
Or don’t post it at all.

Need professional food pics or reels - You know where we are.

14/04/2026

Stop trying to be original every single time.

Because most businesses think good marketing means constantly saying something new.

It doesn’t.

Good marketing is repeating the same useful thing…

Until people actually remember it.

That’s the bit marketers and businesses hate.

Because repetition feels boring when you’re the one posting it.

But your customer?

They’re not seeing every post.
They’re not scrolling your whole feed.
They’re not hanging on every word.
And they’re definitely not memorising your offer first time around.

So you don’t need a brand new message every day.

You need a clear one.

Repeated often enough that it sticks.

Same offer.
Same angle.
Same reason to choose you.

That’s not lazy marketing.

That’s how memory works.

If you’re always changing the message…

You’re always starting again.

Say the good stuff more often.

Need help getting more customers, more often?

You know where we are!

14/04/2026

Aloha…

Stop trying to talk to everyone.

Because when your marketing is for everyone…

It connects with no one.

“Great food”
“Friendly service”
“Something for everyone”

Cool. Whatever...

So does every other place.

That’s not a reason to choose you.

That’s background noise.

The businesses that win?

They pick a lane.

Late night burgers.
Family Sunday lunches.
Quick workday coffee.
Date night spot.

Clear. Specific. Memorable.

Because your customer isn’t asking:

“Where can I get food?”

They’re asking:

“Where should I go?”

If your marketing doesn’t answer that…

You’re invisible.

Get specific — and you’ll get chosen.

Need killer copy and more business? You know where we are!

09/04/2026

It’s not all strategy and digital.

Sometimes…

We just get to have a bit of fun.

Shoot great photos.
Film cool people.
Capture places that deserve to be seen.

That’s the good stuff.

Because at the end of the day…

We make food & beverage people, places, and things look bloody good.

And when you look good, you stand out.

Need a hand creating professional content?

You know where we are!



Thanks to Darren Perrotta's at the Gallery for the stunning pork special.

08/04/2026

Howdy!

Everyone’s banging on about reels at the moment.

“You need to post more reels”
“Reels get more reach”
“Do video”

Cool.

But here’s the bit no one tells you…

Reels don’t fix bad marketing.

They just amplify it.

If your message is unclear…
If your offer is weak…
If you’re talking about yourself instead of the customer…

A reel just spreads that faster.

More views doesn’t mean more customers.

It just means more people saw something that didn’t convert.

Reels work when the strategy is right.

Clear message.
Right audience.
Something worth acting on.

Then video becomes powerful.

But without that?

It’s just noise… in motion.

Use reels.

But don’t rely on them to fix everything.

Because format isn’t strategy.

Need some help getting more customers? You know where we are!