The Ecom Studio

The Ecom Studio Your go-to marketing partner for growing your eCommerce brand!

We help you grow with smart, strategic marketing
Socials | Shopify | Email | Meta Ads – done for you

I had a client ask why their 'perfect' product descriptions weren't converting.Here's the thing - your customers don't g...
01/07/2025

I had a client ask why their 'perfect' product descriptions weren't converting.

Here's the thing - your customers don't give a s**t about your "premium quality materials" or "innovative design features."

They care about how your product makes them FEEL.

This client was selling skincare with descriptions like "contains 2% salicylic acid and peptide complex."

Cool story. But what does that actually MEAN to someone scrolling at 11pm wondering why their skin looks tired?

We rewrote it: "Finally, skincare that works as hard as you do. Wake up looking like you got 8 hours of sleep (even when you got 4)."

Conversions went up 20% in two weeks.

Because we stopped selling ingredients and started selling the feeling of being the put-together woman they want to be.

The brutal truth: If your product descriptions read like a technical manual, you're losing sales to brands that understand human psychology.

Most eCom founders think features sell products. They don't. Emotions do.

Want to know what emotional triggers actually work for eCom? Drop a 🧠 and I'll share the 5 that convert every time.

Change is in the air…I’ve been working on something behind the scenes, something BIG. 🤫I’ve loved supporting all kinds o...
07/02/2025

Change is in the air…

I’ve been working on something behind the scenes, something BIG. 🤫

I’ve loved supporting all kinds of businesses, but over time, I’ve felt the pull to focus on what truly lights me up, helping eCommerce brands grow, scale, and thrive.

That’s why I’m stepping into something NEW.
✨ A brand that’s more aligned
✨ A space designed for eCommerce founders
✨ A new level of strategy & support

I can’t wait to reveal what’s next! Follow to be the first to see the official launch💙

3 Signs Your Marketing Efforts Aren’t Working (and How to Fix Them!) 👀Are you putting in all the effort but not seeing t...
06/01/2025

3 Signs Your Marketing Efforts Aren’t Working (and How to Fix Them!) 👀

Are you putting in all the effort but not seeing the results you hoped for? It’s frustrating, I know, but don’t worry, I’ve got your back. 😘

Let’s identify the red flags, troubleshoot your strategy, and turn things around for 2025!

✨ Swipe through for the signs and solutions that will get your marketing back on track.

Which of these resonates with you? 🫣

Jessie x

Here’s the truth: Running a business doesn’t mean you have to do everything yourself. 👀Too often, we fall into the trap ...
05/01/2025

Here’s the truth: Running a business doesn’t mean you have to do everything yourself. 👀

Too often, we fall into the trap of thinking we need to juggle all the things, stay small, and somehow just make it work.

But the truth is… you don’t have to.

✨ You deserve a strategy that works for you. A business that feels aligned. And the support that allows you to focus on what you do best. ✨

That’s where I come in.🙋🏻‍♀️

🌼 Here’s how we can work together in 2025 to help you grow, scale, and simplify your business:
👉 Social Media Management: Whether you need full-service management or tools to DIY smarter, I’ll help you grow your audience and show up consistently (without the overwhelm).
👉 Outsourced Marketing Manager: Ready to hand off your marketing? I’ll create a custom strategy and manage it all, socials, ads, email, and website updates so you can focus on the bigger picture.
👉 Meta Ads: From one-off setups to hands-free ad management, we’ll create campaigns that drive real results for your business.
👉 Website Design & SEO: A stunning site that converts + targeted SEO to help you rank higher and attract more leads, it’s your business’s secret weapon.
👉 Email Marketing: From automated flows to done-for-you templates, I’ll help you connect with your audience, nurture leads, and boost sales.
👉 Business Mentoring: Need clarity and actionable steps? Let’s make your big, bold goals feel achievable with 1:1 strategy sessions or ongoing mentoring.

🌟 My mission is simple: to help ambitious women in business like YOU stop spinning your wheels and start scaling with confidence. No more second-guessing, no more burnout, just clear strategies and tailored solutions that WORK.

💛 You don’t have to do it alone. Let’s make 2025 the year your business flourishes.

✨ Which service speaks to you? Drop a comment, DM me, or click the link in my bio. I’d love to chat about how we can make your goals a reality.


Hey there, I’m Jessie – your biz bestie, marketing strategist, and fellow dream chaser ✨I wasn’t always running my own b...
01/01/2025

Hey there, I’m Jessie – your biz bestie, marketing strategist, and fellow dream chaser ✨

I wasn’t always running my own business. In fact, I spent years climbing the corporate ladder, working long hours, and trying to “have it all together.” But when I fell pregnant with my son, everything changed. I realised I didn’t want to live for the weekends or sacrifice time with my family for a job that no longer lit me up.

So, I made the scary decision to leave my 9-5, start an eCommerce business, and rebuild my life on my terms. While that business was wildly successful, it also taught me something even more important: my true passion wasn’t just in running a business, it was in helping other women build theirs.

🌼 Enter: Your Biz Bestie.

Now, I’m here to help ambitious women in business create a marketing strategy that actually works, one that feels aligned, intentional, and, most importantly, doable. Whether you’re managing a growing business while chasing toddlers or scaling your side hustle into something bigger, my mission is to give you the tools, strategies, and support you need to thrive without the burnout.

💛 Because I believe your business should work for you, not the other way around.

A little more about me? I live in sunny Cairns, Far North Queensland (yes, the tropics!). I’m a mum of two little ones (I did the 2 under 2 thing… and survived 🤪), and our weekends are all about adventures—beach trips, exploring, or finding the next fun spot with the kids. Oh, and margaritas… margaritas always. 🍹

When I’m not working on creative marketing strategies, you’ll find me binging trashy reality TV (Real Housewives, anyone?), diving into my latest learning obsession (I’m a lifelong learner, and my Psych degree plays a huge role in how I approach marketing), or sneaking in time for self-development.

This space is all about real talk, real strategies, and real wins. You’ll find tips to simplify your marketing, tools to scale your business, and maybe even a little inspiration to take that next big step (even if it’s scary!).

Now that you know me, I’d love to know you! What’s your dream for 2025? Drop it in the comments ’m already cheering you on! 🥰

Jessie x

Ins and Outs for 2025 ✨We’re leaving the stress, scrolls, and spray tans in 2024 where they belong, and stepping into 20...
01/01/2025

Ins and Outs for 2025 ✨

We’re leaving the stress, scrolls, and spray tans in 2024 where they belong, and stepping into 2025 with focus, fun, and a whole lot of intentional energy.

Outs:
• Overthinking content (goodbye, brain spirals 👋)
• Scrolling aimlessly on social media (because there’s adventure waiting IRL 🌍)
• Fake tanning (I’ve made peace with the pale life ✌️)
• Comparing myself (nope, not this year)

Ins:
• Prioritising my content (but keeping it fun and ME🎉)
• Dedicating time to my business AND learning (boss energy 🔥)
• Adventures, gym time, cooking, date nights… because balance, right?

2025 is all about doing more of what matters—and ditching the rest. 👏

What’s on your “ins and outs” list this year? Share below, put it out into the universe 😘

You don’t have to have it all figured out as the year ends. ✨Let’s be real, this time of year can feel overwhelming. Bet...
30/12/2024

You don’t have to have it all figured out as the year ends. ✨

Let’s be real, this time of year can feel overwhelming. Between reflecting on what went right, what didn’t, and what’s next, it’s easy to feel like you need a perfectly mapped-out plan for 2025.

But here’s the truth: you don’t. 👀

What matters isn’t having every detail nailed down right now, it’s stepping into the new year with intention, courage, and the belief that you’re capable of incredible things.

🌼 It’s okay if you’re still figuring things out.
🌼 It’s okay if you’re feeling a little tired from this year.
🌼 And it’s okay if your big, bold goals still feel a little scary.

Take a deep breath, remind yourself how far you’ve already come, and know that you’re capable of navigating whatever comes next.

💛 You don’t have to do it all right now. Take one step at a time, and trust that those steps will lead you exactly where you’re meant to go.

What’s one thing you’re stepping into 2025 with intention, a goal, or even just a word? Drop it below I’d love to cheer you on. 🥰

2024 has been a wild ride, full of growth, lessons, and so many pinch-me moments. I wanted to take a second to reflect a...
29/12/2024

2024 has been a wild ride, full of growth, lessons, and so many pinch-me moments. I wanted to take a second to reflect and share some of the incredible wins from this year:

🌼I worked with 42 incredible women in business! Seriously, every single one of you inspires me more than you know.
🌼I hit consistent $10K months! This felt like such a huge milestone, and I’m so proud of the progress I’ve made.
🌼I celebrated SO many client wins! From $50K+ months to launching new products, growing audiences, and simplifying marketing strategies—watching my clients flourish has been the ultimate highlight.
🌼I invested in myself and my business, and the personal and professional growth has been next-level.
🌼I stepped WAY out of my comfort zone and joined two masterclasses this year! (If you know me, you know lives are not my thing… but hey, we’re growing over here!)

None of this would’ve been possible without YOU—the incredible women who follow, support, and trust me to help grow your businesses. Every like, DM, booking, and word of encouragement means the absolute world to me. Thank you for making 2024 so meaningful. 💛

✨ Now it’s your turn! What’s one win you’re celebrating from this year? Big or small, I’d love to hear it 👇

18/12/2024

Ready to feel like that mum who has 2025 totally under control? 💛

If you’re tired of feeling like you’re always behind in business (and life) — I’ve got something you’re going to LOVE.

The 2025 Business Blueprint 🙌

It’s your go-to planning tool to keep you ahead of the curve, not scrambling at the last minute.

Here’s what’s inside:�
📅 Must-Know Business Dates — Stay ahead with reminders for key sales, promos, and planning deadlines.
💡 Content Inspiration — Never run out of post ideas with key social media dates mapped out for you.
📚 School Holiday Planner — Because business + family life both deserve a spot on your schedule.

No guesswork. No overwhelm. Just everything you need to feel ready for 2025 in one simple spreadsheet.

Want it? Drop “2025” in the comments and I’ll send it straight to your inbox. ✨

P.S. Don’t wait — your future self will thank you for being this organised. 😘

New year, new energy ✨If you’re already thinking about how you want 2025 to feel different than 2024, I’m right there wi...
17/12/2024

New year, new energy ✨

If you’re already thinking about how you want 2025 to feel different than 2024, I’m right there with you.

For me, I’m choosing:
💛 More ease, less stress.
💛 More strategy, less "winging it."
💛 More being present, less "I’ll be there in 5 minutes!" (when I know it’s going to be 20 😅).

Now it’s your turn👇

💬 What’s one thing you want to do differently in 2025? Big or small, I want to hear it.

Drop it below — your future self will thank you. 🙌

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