16/06/2026
It's National Vegemite Day!
Love it or hate it, VEGEMITE is an Aussie icon! π¦πΊ How do you enjoy your Vegemite β thick and bold, with cheese, or just a light spread on toast?
To put our marketing nerd hats on, Vegemite is a fantastic example of good advertising turning a brand around. Initially it was a poorly selling Marmite imitation and, after a brief renaming to Parwill (not as catchy, right?), after almost 20 years in the market, Vegemite got the PR facelift of branding dreams and became a staple in Aussie homes, which it remains to this day, over 100 years since invention.
We all remember the Happy Little Vegemites song, after all! π
Check out our blog for a deeper look into the marketing history of Vegemite: https://tinyurl.com/mrywmk6w