JMARC Consulting

JMARC Consulting Digital marketing, on-point messaging, and winning websites for small business

Blogs have the potential to establish you as a knowledge expert, expand your brand reach, and to become a thriving and f...
29/08/2023

Blogs have the potential to establish you as a knowledge expert, expand your brand reach, and to become a thriving and financially successful contributor to your small business. But what’s involved and how do you start?

Whether you’re a small business or a beginner looking to venture into blogging, starting the process isn’t that hard, it just requires your commitment and an understanding of the basics.

Here are our three top tips for creating a successful blog that attracts the right traffic.

1️⃣ Select the right blogging platform that aligns with your technical skills, design preferences, and long-term goals for your blog
2️⃣ Optimise your blog for search engines to increase organic traffic and improve your blog's visibility in search results
3️⃣ Build relationships within your industry and collaborate with other bloggers or influencers to significantly boost your blog's growth.

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐟𝐢𝐧𝐝 𝐨𝐮𝐭 𝐚𝐛𝐨𝐮𝐭 𝐨𝐮𝐫 𝐨𝐭𝐡𝐞𝐫 𝐞𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥 𝐭𝐢𝐩𝐬 𝐟𝐨𝐫 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐛𝐥𝐨𝐠 𝐬𝐭𝐚𝐫𝐭𝐞𝐝?
For our step-by-step guide, read our article “𝘏𝘰𝘸 𝘵𝘰 𝘚𝘵𝘢𝘳𝘵 𝘢 𝘉𝘭𝘰𝘨 𝘢𝘯𝘥 𝘈𝘵𝘵𝘳𝘢𝘤𝘵 𝘵𝘩𝘦 𝘙𝘪𝘨𝘩𝘵 𝘈𝘶𝘥𝘪𝘦𝘯𝘤𝘦” bit.ly/3L1qiPA

𝐍𝐞𝐞𝐝 𝐡𝐞𝐥𝐩 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐬𝐭𝐚𝐫𝐭𝐞𝐝?
If you’d like some help getting your blog started, reach out to us at [email protected].

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐢𝐦𝐩𝐫𝐨𝐯𝐞 𝐲𝐨𝐮𝐫 𝐨𝐧𝐥𝐢𝐧𝐞 𝐩𝐫𝐞𝐬𝐞𝐧𝐜𝐞? Whether you’re a small business, a passionate individual, artist, or a communit...
29/08/2023

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐢𝐦𝐩𝐫𝐨𝐯𝐞 𝐲𝐨𝐮𝐫 𝐨𝐧𝐥𝐢𝐧𝐞 𝐩𝐫𝐞𝐬𝐞𝐧𝐜𝐞?

Whether you’re a small business, a passionate individual, artist, or a community group, there are many benefits of having a strong online presence. And there’s no better way to improve your online presence than with your own winning website.

Developing a strong online presence through your own winning website makes it easier for your target audience to find and engage with you. Having your own personal or small business website can also boost your discoverability and rankings on search engines, this is critical for building brand awareness and for expanding your audience reach.

Depending on your purpose, your own website can provide you a platform to:
✅ Promote your products and services
✅ Share your passions and expertise and engage with audiences that have similar interests
✅ Make your CV or portfolio more easily discoverable across search engines
✅ Publicise your creative projects, gigs, or events
✅ Establish awareness and build membership of social or ethical causes.

𝐖𝐞𝐛𝐬𝐢𝐭𝐞𝐬 𝐜𝐨𝐦𝐞 𝐢𝐧 𝐦𝐮𝐥𝐭𝐢𝐩𝐥𝐞 𝐭𝐲𝐩𝐞𝐬 𝐚𝐧𝐝 𝐬𝐢𝐳𝐞𝐬
Did you know that there are multiple types of websites depending on your scope and need? More than just a business sales tool, websites; engage, educate, inform, connect, and promote, and because of these broad objectives, they’re designed to help you achieve your specific purpose without complicating the user experience with; irrelevant content, unwanted functionality and confusing navigation.

Some of the more common website types include:
📊 Business - to inform and attract new clients
💳 eCommerce - digital shopfront for sale transactions
✍🏼 Blogs or News - to educate or inform about current events or share specialised knowledge
📂 Portfolio - display projects or work to attract clientele
📲 Landing page - specific marketing campaigns with a single defined call to action
🏛 Forum - a place for users to share information and links with each other
🎟 Membership - a place that consolidates information for members.

And just as there are multiple types of websites, they also come in different sizes - from single page to multi-page online stores - and with varying functionality and scalability. So when thinking about getting a personal or small business website, it’s critical that that your site can be updated and scaled to evolve as your needs change.

𝐓𝐡𝐢𝐧𝐤 𝐚 𝐰𝐞𝐛𝐬𝐢𝐭𝐞’𝐬 𝐨𝐮𝐭 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐛𝐮𝐝𝐠𝐞𝐭?
Think again! From a starting price of just $250 plus hosting cost, you could have your own personal or small business website up and running in just days. All you need to get started is; a website name, an objective, some basic copy and you’re on your way.

𝐍𝐞𝐞𝐝 𝐡𝐞𝐥𝐩 𝐭𝐨 𝐠𝐞𝐭 𝐬𝐭𝐚𝐫𝐭𝐞𝐝?
If you’re ready to create or improve your online presence with a winning website, reach out to us at [email protected] to find out how we can help.


To maximise the reach of your content, it is essential to optimise your website for search engines. You do this by using...
04/08/2023

To maximise the reach of your content, it is essential to optimise your website for search engines. You do this by using optimal keywords and phrases, and include them in your website content, webpage headings, headlines, page tags, URLs as well rich content such as images, infographics, and videos.

𝘞𝘢𝘯𝘵 𝘵𝘰 𝘬𝘯𝘰𝘸 𝘸𝘩𝘢𝘵 𝘬𝘦𝘺 𝘸𝘰𝘳𝘥𝘴 𝘢𝘳𝘦 𝘣𝘦𝘴𝘵 𝘧𝘰𝘳 𝘺𝘰𝘶𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴?

Before you get started, make sure to conduct key word research to identify popular search terms that are related to your industry.

How do potential customers navigate the millions of daily posts and profiles across all social media platforms to find y...
28/07/2023

How do potential customers navigate the millions of daily posts and profiles across all social media platforms to find your business, products and services?

With so much content across digital platforms, hashtags have become an indispensable referencing tool for; making your content and posts easier to find, starting or joining group conversations about trending topics, and reaching a wider audience.

𝐒𝐨 𝐡𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐝𝐞𝐜𝐢𝐝𝐞 𝐰𝐡𝐚𝐭 𝐡𝐚𝐬𝐡𝐭𝐚𝐠𝐬 𝐚𝐫𝐞 𝐛𝐞𝐬𝐭 𝐟𝐨𝐫 𝐲𝐨𝐮?
Our top three tips are:

✅ Only use hashtags that are relevant to your business; no one like’s being misguided and directed to content that isn’t relevant.
✅ Do a little research first to see which of your competitors hashtags are getting the most engagement.
✅ Check which topics are trending across different social media platforms; you can either adopt those or continue to search for hashtags that are more aligned with what you’re offering.

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐨𝐭𝐡𝐞𝐫 𝐤𝐞𝐲 𝐜𝐫𝐢𝐭𝐞𝐫𝐢𝐚 𝐭𝐡𝐚𝐭 𝐚𝐫𝐞 𝐢𝐧𝐯𝐚𝐥𝐮𝐚𝐛𝐥𝐞 𝐢𝐧 𝐦𝐚𝐤𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐦𝐨𝐫𝐞 𝐝𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐚𝐛𝐥𝐞?

For more insight, read our article “How to reach your audience with hashtags” https://bit.ly/3rP09wZ

Contact us at info@jmarcconsulting if you would like assistance in putting together a social media plan for your small business.

𝕋𝕠 stand out from your competition, you want your brand to be unique and recognisable, and for the customer experience t...
25/07/2023

𝕋𝕠 stand out from your competition, you want your brand to be unique and recognisable, and for the customer experience to be positive.

Creating a strong brand requires you to establish a recognisable brand identity, brand image, brand culture and brand personality. Recognisable brands that people relate to, or aspire to associate with, encourage engagement, instil trust, and create loyalty.


Do you want to:Maintain a competitive edge?Stay current with industry trends and audiences?Reflect changes to your produ...
24/07/2023

Do you want to:

Maintain a competitive edge?
Stay current with industry trends and audiences?
Reflect changes to your product and service offerings?
Demonstrate your social responsibility?
Update your company image?

If you answered yes to any of these, then it might be time for a brand makeover.

A brand makeover or brand refresh is essentially an upgrade of your business’ visual assets, such as your logo, company colours, and other design elements. At a basic level, it can involve updating your website, promotional materials, signage and packaging.

Refreshing your brand gives you an opportunity to redefine, realign and strategically reposition your business so that; your brand image and language are consistent, you remain relevant, and above all, you stay competitive.

Want to know more?
To find out what motivates small businesses to update their brand image and style, read our article “5 reasons to get a brand makeover” by clicking on the link below.

If you’re considering a brand makeover and would like to discuss what would be involved to meet your specific business goals, email us at [email protected]



5 reasons to get a brand makeover - bit.ly/3rKMSVW

Small business owners, are you in need of a no-fuss website that’s, affordable, launched on time, and easy to manage?The...
18/07/2023

Small business owners, are you in need of a no-fuss website that’s, affordable, launched on time, and easy to manage?

There are a number of factors that can easily blow out your website budget and delivery time expectations. But understanding what's required upfront can easily save you unnecessary disappointment and frustration.

That’s where we can help!

As a small business, JMARC Consulting understands the importance of finding value for money services that deliver quality results, on-time. We manage all aspects of your website project including; the design and build, content creation, search engine optimisation (SEO), and website maintenance, so you can focus on what you’re good at and leave all the technical stuff to us.

Want to know more? Read our article "How to save time and money and get a winning website" https://bit.ly/43w5vtS and get invaluable insight on what’s required before starting your website project. As Alexander Graham Bell once said “Before anything else, preparation is the key to success.”

Whether you’re ready to get started on your website project now, or would like more information about how JMARC Consulting can help you with your business website needs, contact us at [email protected]

We are a small boutique digital marketing agency that works specifically with small to medium sized businesses to help y...
18/07/2023

We are a small boutique digital marketing agency that works specifically with small to medium sized businesses to help you empower your business.

Need help with growing your business?

Contact us today to see how JMARC Consulting can help you with your digital marketing needs?

Address

Callala Beach, NSW
2540

Opening Hours

Monday 9:30am - 5am
Tuesday 9:30am - 5pm
Wednesday 9:30am - 5pm
Thursday 9:30am - 5pm
Friday 9:30am - 4am

Telephone

+61410323703

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