SEO Canberra

SEO Canberra SEO Canberra is your local SEO company in Fyshwick. We work with Canberran based clients and always love to go for a cup of coffee ☕️

Since inception in 2011, SEO Company Canberra has become an innovative SEO and web design company in the Canberra region. We serve in the Canberra region extending all the way out to Wollongong. We strive to bring quality and responsive websites which rank well on the search engines.

🚨This is interesting. Google appears to be rolling out a "Social Media Updates" carousel directly within Google Business...
14/05/2026

🚨This is interesting. Google appears to be rolling out a "Social Media Updates" carousel directly within Google Business Profiles, which would pull in posts from your connected social channels and display them right on your Profile.

I think this is a meaningful signal. Google is increasingly treating social media activity as a relevant input for local SEO, and my hunch is that this matters for AI-driven recommendations as well.
A big thank you to Valentina Vasileva for flagging this — I wouldn't have been aware of it otherwise.

If you want your social posts to appear on your Google Business Profile, here's what I'd recommend:

1. Connect your social profiles to your Business Profile.
Make sure your accounts are actually linked — this appears to be a prerequisite for the carousel to work.

2. Stay consistently active on social.
It's not enough to connect your profiles if you're rarely posting. Google seems to reward recency here.

3. Be intentional about what you post — especially with AI in mind.

This is where I think a lot of businesses will miss an opportunity. Rather than only sharing fun or educational content, consider publishing posts that clearly describe your services, products, offers, locations, and areas of expertise. My hypothesis is that the more explicitly you communicate what your business does, the easier it becomes for AI systems — like Google's own Search Generative Experience and other LLMs — to understand your business and surface it in relevant recommendations.

It's still early, and I'll be watching closely to see how widely this rolls out and whether it has a measurable impact. But if your social profiles aren't connected to your GBP yet, now would be a good time to do that.

09/05/2026

A cheap budget Indian SEO specialist calls his new client and says proudly, "Sir, for only $99, I have put your website on Page One of Google!"

Client excitedly asks, "Really? Which keyword?"
Specialist: "Easy sir... 'Indian SEO specialist who takes only $99' " (Then whispers) "Don't worry bro, results guaranteed... till next month when Google updates." 🤣

Something I think is really worth understanding about SEO, especially if you're deciding how to allocate budget:SEO isn'...
10/04/2026

Something I think is really worth understanding about SEO, especially if you're deciding how to allocate budget:

SEO isn't really a marketing channel in the traditional sense. It's more of a compounding asset — and I think that distinction matters a lot.

With paid ads, the relationship is straightforward: you spend money, you get traffic. The moment you stop spending, the traffic stops. There's nothing wrong with that model, but it's transactional by nature.

SEO works differently. The work you do today — a well-researched piece of content, a well-structured site, a strong internal linking strategy — can continue driving organic visits months or even years later. That's a meaningfully different return profile.

But here's something I don't see discussed enough: that compounding only holds if you're actively maintaining the asset.

In my experience working with sites over long periods, content decays. Rankings that looked stable can shift — sometimes due to algorithm updates, sometimes because a competitor has simply done better work. What ranked well 18 months ago may not reflect what Google considers most helpful today, particularly given how much emphasis Google has placed on demonstrating real expertise and experience.

The sites that tend to do well long-term are the ones treating their content more like a product — revisiting it, improving it based on performance data, making sure it continues to genuinely serve the people searching for it.

SEO isn't a project you finish. It's an ongoing process, and I think teams that understand that early tend to make much better resourcing decisions because of it.

Google Search Console Has Been Inflating Impressions Since May 2025 😶This is something worth paying attention to. Google...
07/04/2026

Google Search Console Has Been Inflating Impressions Since May 2025 😶

This is something worth paying attention to. Google has quietly disclosed a logging issue in Search Console that has caused search impressions to be inflated in reports since May 2025 — nearly a year of affected data.

According to Google, other key metrics including clicks, CTR, and average position have not been impacted. However, site owners and SEOs should be prepared to see impression counts drop noticeably once the fix is rolled out, which Google indicates will happen in the coming weeks.

What's unclear at this point is the magnitude of the decrease — this will likely vary considerably from site to site. From what I'm seeing in the accounts I'm monitoring, things appear relatively stable for now, but I'd encourage you to keep a close eye on your Search Console data over the next few weeks and avoid drawing conclusions from any sudden impression drops during this period.
I'll continue to monitor this and share any updates as we learn more.

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12 Albany Street, Fyshwick
Canberra City, ACT
2609

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