SEO Canberra

SEO Canberra SEO Canberra is your local SEO company in Fyshwick. We work with Canberran based clients and always love to go for a cup of coffee ☕️

Since inception in 2011, SEO Company Canberra has become an innovative SEO and web design company in the Canberra region. We serve in the Canberra region extending all the way out to Wollongong. We strive to bring quality and responsive websites which rank well on the search engines.

🚨This is interesting. Google appears to be rolling out a "Social Media Updates" carousel directly within Google Business...
14/05/2026

🚨This is interesting. Google appears to be rolling out a "Social Media Updates" carousel directly within Google Business Profiles, which would pull in posts from your connected social channels and display them right on your Profile.

I think this is a meaningful signal. Google is increasingly treating social media activity as a relevant input for local SEO, and my hunch is that this matters for AI-driven recommendations as well.
A big thank you to Valentina Vasileva for flagging this — I wouldn't have been aware of it otherwise.

If you want your social posts to appear on your Google Business Profile, here's what I'd recommend:

1. Connect your social profiles to your Business Profile.
Make sure your accounts are actually linked — this appears to be a prerequisite for the carousel to work.

2. Stay consistently active on social.
It's not enough to connect your profiles if you're rarely posting. Google seems to reward recency here.

3. Be intentional about what you post — especially with AI in mind.

This is where I think a lot of businesses will miss an opportunity. Rather than only sharing fun or educational content, consider publishing posts that clearly describe your services, products, offers, locations, and areas of expertise. My hypothesis is that the more explicitly you communicate what your business does, the easier it becomes for AI systems — like Google's own Search Generative Experience and other LLMs — to understand your business and surface it in relevant recommendations.

It's still early, and I'll be watching closely to see how widely this rolls out and whether it has a measurable impact. But if your social profiles aren't connected to your GBP yet, now would be a good time to do that.

09/05/2026

A cheap budget Indian SEO specialist calls his new client and says proudly, "Sir, for only $99, I have put your website on Page One of Google!"

Client excitedly asks, "Really? Which keyword?"
Specialist: "Easy sir... 'Indian SEO specialist who takes only $99' " (Then whispers) "Don't worry bro, results guaranteed... till next month when Google updates." 🤣

Something I think is really worth understanding about SEO, especially if you're deciding how to allocate budget:SEO isn'...
10/04/2026

Something I think is really worth understanding about SEO, especially if you're deciding how to allocate budget:

SEO isn't really a marketing channel in the traditional sense. It's more of a compounding asset — and I think that distinction matters a lot.

With paid ads, the relationship is straightforward: you spend money, you get traffic. The moment you stop spending, the traffic stops. There's nothing wrong with that model, but it's transactional by nature.

SEO works differently. The work you do today — a well-researched piece of content, a well-structured site, a strong internal linking strategy — can continue driving organic visits months or even years later. That's a meaningfully different return profile.

But here's something I don't see discussed enough: that compounding only holds if you're actively maintaining the asset.

In my experience working with sites over long periods, content decays. Rankings that looked stable can shift — sometimes due to algorithm updates, sometimes because a competitor has simply done better work. What ranked well 18 months ago may not reflect what Google considers most helpful today, particularly given how much emphasis Google has placed on demonstrating real expertise and experience.

The sites that tend to do well long-term are the ones treating their content more like a product — revisiting it, improving it based on performance data, making sure it continues to genuinely serve the people searching for it.

SEO isn't a project you finish. It's an ongoing process, and I think teams that understand that early tend to make much better resourcing decisions because of it.

Google Search Console Has Been Inflating Impressions Since May 2025 😶This is something worth paying attention to. Google...
07/04/2026

Google Search Console Has Been Inflating Impressions Since May 2025 😶

This is something worth paying attention to. Google has quietly disclosed a logging issue in Search Console that has caused search impressions to be inflated in reports since May 2025 — nearly a year of affected data.

According to Google, other key metrics including clicks, CTR, and average position have not been impacted. However, site owners and SEOs should be prepared to see impression counts drop noticeably once the fix is rolled out, which Google indicates will happen in the coming weeks.

What's unclear at this point is the magnitude of the decrease — this will likely vary considerably from site to site. From what I'm seeing in the accounts I'm monitoring, things appear relatively stable for now, but I'd encourage you to keep a close eye on your Search Console data over the next few weeks and avoid drawing conclusions from any sudden impression drops during this period.
I'll continue to monitor this and share any updates as we learn more.

Something I've changed my mind on recently: negating brand terms in standard Google Shopping campaigns.For search campai...
06/04/2026

Something I've changed my mind on recently: negating brand terms in standard Google Shopping campaigns.

For search campaigns, negating brand makes a lot of sense. Brand queries will naturally get picked up by your dedicated brand campaign, so you're not losing anything. But Shopping is different.

When you negate brand in a standard Shopping campaign, you're not just redirecting that traffic — you're potentially giving up the placements at the very top of the SERP entirely. And if your ads aren't there, someone else's will be. Often, that means your competitors are the ones showing up when someone searches directly for you.

That's the part that gave me pause. In most cases, I'd prefer brand traffic to flow through a brand-specific campaign. But for Shopping, I think the tradeoff isn't worth it. Holding onto those top-of-SERP placements matters more to me than keeping brand and non-brand traffic cleanly separated.

It's one of those situations where a rule that works well in one context doesn't necessarily translate to another. Happy to hear if others have found a different approach that works for them.

Google just published a refreshed breakdown of how crawling actually works in 2026 — and if you haven't read it yet, her...
03/04/2026

Google just published a refreshed breakdown of how crawling actually works in 2026 — and if you haven't read it yet, here's what matters.

A few things worth knowing:
Google no longer uses a single crawler. There are multiple crawlers now, each built for a specific purpose.

Only the first 2MB of HTML gets processed. Everything after that? Ignored. So if your most important content is buried deep in the page, there's a real chance Google never sees it.

JavaScript is rendered through the Web Rendering Service (WRS), which behaves like a modern browser — but that rendering still happens asynchronously, and there are limits.
CSS and JS resources each have their own crawl budgets, separate from your HTML size. Worth keeping in mind when auditing large sites.

The takeaway that matters most: page size alone tells you nothing. What matters is where your critical content sits. If it's loading late — especially behind heavy JS — don't assume Google is waiting around for it.

Crawl efficiency has always mattered. In 2026, it's just become harder to ignore.

Full details here: https://developers.google.com/search/blog/2026/03/crawler-blog-post

27/03/2026

Something worth paying attention to: Joost de Valk, the founder of Yoast SEO, recently moved his personal site away from WordPress to static HTML generated with Astro.

The result? His page went from 1,400 lines of code down to 180.
His reasoning was straightforward: "Everything Yoast SEO does on WordPress, I can do in Astro. It's easier because you control the entire HTML output."

I find this genuinely interesting — not as a reason to panic about WordPress, but as a prompt to ask whether the tools we default to are actually the right fit for every situation.

For many small business sites — ones with 5 to 10 pages that don't change frequently — a full CMS carries real overhead: hosting costs, security patching, plugin maintenance, and ongoing performance work. A static site sidesteps most of that, loads faster, and has a significantly smaller attack surface.

That said, WordPress is the right choice for a lot of sites. The question is whether it's the right choice for your site.

This is something I've been quietly experimenting with for some clients. It's brought back memories of hand-coding sites years ago — and while AI is doing much of the heavy lifting now, I find that having a foundational understanding of HTML, CSS, and a bit of JavaScript still matters a great deal for getting precise, intentional results.

I'm curious what your experience has been. Are you finding WordPress is still the right fit for your projects, or are you exploring alternatives?

Google Has Updated Its Documentation on Image Thumbnails — Here's What It Means for YouThis is something I think a lot o...
20/03/2026

Google Has Updated Its Documentation on Image Thumbnails — Here's What It Means for You

This is something I think a lot of publishers have overlooked, and it's worth paying attention to.

Google recently updated its documentation to clarify how it selects image thumbnails for Search and Discover. What's interesting here is that while the selection process is fully automated, Google is telling us quite clearly which signals it's looking at — and that gives us more influence over the outcome than many people realise.
According to the updated documentation, the two primary signals Google uses are schema.org structured data (specifically primaryImageOfPage or image) and the og:image meta tag. If you've specified either of these, you're already giving Google a strong signal about your preferred thumbnail.

Google also shared some best practice guidance, and it's pretty sensible. For general Search, they recommend using an image that clearly represents the page, and preferring high-resolution images. On the flip side, they specifically call out things to avoid: generic images like logos, images with text overlays, and extreme aspect ratios.

For Discover, the bar is higher. Google recommends images that are at least 1,200px wide, high resolution (roughly 300KB or more), and ideally formatted at a 16:9 aspect ratio.

My takeaway from all this? Don't leave thumbnail selection up to Google's best guess. If you care about how your pages look in Search and Discover — and in an increasingly visual SERP, you really should — take a few minutes to make sure your structured data or og:image is pointing to the right image. It's a small implementation effort that can genuinely influence your click-through rate.

18/03/2026

Google Search Console Now Has Native Branded vs. Non-Branded Query Filtering

This is one of those updates that's small to set up but genuinely useful for understanding what's driving your site's performance.

Google has added a native branded/non-branded filter to the Performance report in Google Search Console. Previously, separating these two query types required regex workarounds or manually maintained keyword lists. That's no longer necessary. The feature rolled out to all eligible sites this week.

Why does this matter?

Branded and non-branded traffic tell very different stories.
Branded queries come from people who already know you — they searched for you by name. Non-branded queries come from people discovering you for the first time through your content or topical relevance.

If you're looking at your overall clicks and impressions without separating these two, you're likely misreading your own data. A site can show healthy aggregate traffic while its non-branded visibility is quietly declining — or vice versa. You won't catch that without segmentation.
How to access it:

Open Google Search Console and go to the Performance report
Click "Search type" and look for the new branded/non-branded filter
Compare the two segments side by side

What patterns to watch for:

Branded growing, non-branded flat → Your content strategy likely isn't attracting new audiences
Non-branded growing, branded flat → You're getting discovered, but not building lasting brand recognition
Both growing → That's a genuinely healthy signal

One important caveat before you act on the data:
Google auto-generates the lists that define what counts as "branded" for your site. Some agencies have reported finding their own brand name incorrectly classified as non-branded. I'd strongly encourage you to review those lists before drawing any conclusions or presenting this data to clients.
Also worth noting: data only goes back to February 20th, so you won't have a long baseline just yet. Give it a few weeks to build up before doing any trend analysis.
That said — set it up now. The sooner you start segmenting, the sooner you'll have meaningful data to work with.

Aussie web agencies still building on WordPress and Elementor aren't losing yetbut give it a few monthsswitched all my l...
17/03/2026

Aussie web agencies still building on WordPress and Elementor aren't losing yet

but give it a few months

switched all my local SEO client sites to Astro a few months back. best decision I've made

page speed was always the thing I'd apologise for

not anymore

the big shift:

- no JavaScript loading by default. Google crawls it, reads it, moves on.

- Core Web Vitals went green without any hacks or workarounds. that alone started moving things in search.

- built a proper template system around trades and home services. all the blocks you actually need. hero, FAQs, services grid, testimonials, location links. swap out the data files, ship. what used to take a few days now takes a few hours.

- schema was always the thing that got bolted on at the end. here it's part of the component. FAQ schema, local business, breadcrumbs. just there, by default.

the bit I didn't expect:

AI agents now handle the content layer. we describe the business, the agent fills the data files. the developer just reviews and ships. it's a different way of working.

this isn't an experiment anymore. it's the stack.

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