Ebtehaj Alghamdi Blogs

19/09/2025

This video explores the role of Artificial Intelligence (AI) in Digital Marketing.From real-world case studies to strategies businesses can apply today, it s...

18/09/2025

Watch my analysis of ICONIC, the clothing brand and its dependence on AI.

This video explores the role of Artificial Intelligence (AI) in Digital Marketing.From real-world case studies to strategies businesses can apply today, it s...

18/09/2025

About Ebtehaj Alghamdi

Hi, I’m Ebtehaj Alghamdi, a graphic design and digital marketing enthusiast part part-time working as a graphic designer with a printing agency. I’m focused to learn the content-making strategies that will optimise the brand’s growth using digital media and engaging the audience. In my spare time, I enjoy watching creative YouTube videos on various applications and tools and learning new things about technological advancements in AI. This really helps to boost my creativity and curiosity.Hi, I’m Ebtehaj Alghamdi, a graphic design and digital marketing enthusiast part part-time working as a graphic designer with a printing agency. I’m focused to learn the content-making strategies that will optimise the brand’s growth using digital media and engaging the audience. In my spare time, I enjoy watching creative YouTube videos on various applications and tools and learning new things about technological advancements in AI. This really helps to boost my creativity and curiosity.

See my work at:

Hi, I’m Ebtehaj Alghamdi, a graphic design and digital marketing enthusiast part part-time working as a graphic designer with a printing agency. I’m focused to learn the content-making strategies t…

18/09/2025

How The Iconic Uses Artificial Intelligence to Transform Digital Marketing

Artificial intelligence (AI) or machine learning is no longer a dream, but a reality. It is already being used in various industries to improve performance and productivity. When it comes to digital marketing, nowhere else do we see this than where AI is changing businesses’ influence on consumers (Chaffey & Ellis-Chadwick, 2019). A striking example is “The Iconic” which is Australia’s biggest online fashion and sportswear retailer. Since its inception in 2011, The Iconic has grown to become a leading e-tailer widely regarded for innovation and customer-centric strategies (The Iconic, 2023). In this digital era, it is AI that helps in personalising the customer journey, predicting consumer behaviour as well as creating a seamless shopping experience.

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Artificial intelligence (AI) has become integral to The Iconic’s digital marketing, enhancing personalization, customer engagement, and shopping experiences. Utilizing recommendation engines,…