01/10/2026
From a simple insight to a winning idea.
For this year’s Gruen: The Pitch, we were asked to sell Australia on a Poetry State of Origin.
Not an easy task.
But the more we thought about it, the more we realised State of Origin fans already love poetry. They just don’t know it. From chants and nicknames to commentary, speeches and sledges, poetry has always been part of the game.
So we simply showed them what was already there.
Take a look at our winning ad.
Production Partner: