22/10/2025
There’s always been an ‘art vs. science’ debate in marketing - and in our opinion, the real magic happens when you fuse the two. ✨
With AI amping up opportunities across Meta Advantage+, TikTok Smart+ Campaigns, Google PMAX, the priority is not just focused on who you target - it’s on the impact of your creative.
Because in 2025: creative is the new targeting.
As ad platforms improve AI solutions and take on more of the heavy lifting, it’s the creative, not the targeting, that decides who stops scrolling. Your imagery, your hook, your message and your first two seconds are more important than ever.
So test smarter. Create intentionally. And let your creative lead the way. 🌱