Swoop Digital Marketing

Swoop Digital Marketing G'day! We're here to save you time, effort, and energy with KILLER digital marketing for your business 💪🏽 Let's work together! (Plus more - Let's chat!)

Call 1300 858 839
www.swoopdigital.com.au - Straight-shooting & Down-to-Earth crew of digital marketing experts
- Killer services to Boost your Biz; Digital Strategy, Search Marketing, Google Ads, SEO, Social Media, Lead Generation, Website development, Copywriting, and Online Advertising.

At the heart of lead generation is a good CRM and a good process.A CRM helps you keep track of your leads but it's is on...
25/04/2022

At the heart of lead generation is a good CRM and a good process.

A CRM helps you keep track of your leads but it's is only as good as how you use it.

You still need to:

✅ contact leads in a timely manner
✅. follow up with your leads.
✅ be useful and helpful

A CRM makes everything easier. It gives an uncluttered view of each prospect, provides transparency to multiple users, and helps you keep track of your sales pipeline.

We love HubSpot's CRM cause it's so easy to use and has sales automation tasks. Did you know there's even a free option. If you need help setting up a CRM and improving your sales process, contact us today.

https://www.swoopdigital.com.au/contact-us/

Consider us your growth partner. Your business coach. Your outsourced marketing team.Whatever you want to call us, we'r...
21/04/2022

Consider us your growth partner. Your business coach. Your outsourced marketing team.

Whatever you want to call us, we're here to help you . Because your success is our success.

Customer video testimonials matter. But why are they so important? Because people trust other people more than they trus...
19/04/2022

Customer video testimonials matter.

But why are they so important?

Because people trust other people more than they trust you. (sorry, not sorry)

They add an extra dimension and add credibility to your messaging, especially when delivered by video.

We’re social creatures and great testimonials tell people that your product or service is not only legitimate, but is so good that people will put their face and name to it.

Happy Easter from the Team @ Swoop
14/04/2022

Happy Easter from the Team @ Swoop

Hands up if your business scores leads? Here's one way to improve your lead scoring efforts. Instead of using one singl...
10/04/2022

Hands up if your business scores leads?

Here's one way to improve your lead scoring efforts. Instead of using one single number to measure different things, use TWO!

Have one score for engagement and another for fit!

Just because someone has read a blog post or opened an email, it doesn't mean they are a good fit or prospect. But they might be a good fit, just not engaged. But if they are highly engaged and a good fit, they might just be your perfect lead.

Did you know if you have HubSpot Marketing Pro or Sales Pro, you can set different lead scores based on different objectives. It's a great way to sort sales prospects - especially if your sales team has so many leads and don't know who to speak to first.

How do you stand out in a crowd, when your competitors offer similar things? Marketing used to be about finding your USP...
05/04/2022

How do you stand out in a crowd, when your competitors offer similar things?

Marketing used to be about finding your USP - unique selling position but with competition continually increasing, is that relevant today?

Especially when you offer similar things to your competitors.

As Simon Sinek say's "Sell to people to people who believe what you believe"

Do this through storytelling. Tell people what you believe in and why? It's more engaging and builds human connection which when you think about it, is what selling is all about.

Let's talk leads. Is your sales team saying they are getting leads, just not the right kind?A good way to get the right ...
25/03/2022

Let's talk leads.

Is your sales team saying they are getting leads, just not the right kind?

A good way to get the right kind of leads is for sales and marketing to sit down and agree on what makes a good Marketing Qualified Lead, what kind of leads sales will accept, and what leads are sales qualified?

It's called a sales enablement strategy. It's aligned around your buyers journey. So it's a win for marketing, a win for sales and most importantly a win for your prospect!

Want help, talk to our team today!

Many websites miss one important ingredient - a call to action. It's all well and good to send people to your website, b...
21/03/2022

Many websites miss one important ingredient - a call to action.

It's all well and good to send people to your website, but does the person who lands there know what you want them to do next? That's where a call to action comes in.

So what is a good call to action? A good call to action tells people what they should do next. That might be something like:

✅ download a free guide
✅ contact us
✅ call us
✅ book now
✅ order now

Whatever it is, it needs to be relevant to the page and should not try not to ask the user to do too many things.

We all know that measuring digital campaigns is critical to success right. But measurement protocols are changing.Google...
18/03/2022

We all know that measuring digital campaigns is critical to success right. But measurement protocols are changing.

Google's Universal Analytics is being sunsetted from 1st July next year. So if you want to have year on year comparisons, the time to move to Google Analytics 4 (GA4) is now - well at least before 1st July this year.

We have been resisting using it simply because it's been missing some key features we love. But we have already started running both together. We think GA4 will eventually offer more features.

Why the change?

Universal Analytics was built for a generation of online measurement that was anchored in the desktop web, independent sessions and more easily observable data from cookies. But because cookies are becoming obsolete there is a need for change.

There's over 500 MILLION blogs on the net, with longer form blogs in list style being the BEST for generating a strong R...
23/02/2022

There's over 500 MILLION blogs on the net, with longer form blogs in list style being the BEST for generating a strong ROI.

Planning those upcoming blogs? Make sure you've got a blend of these top 4 content types in there! 😉

It doesn't have to be Valentine's Day for us to roll out the romance 😉 Using our proven 4-step inbound marketing process...
18/02/2022

It doesn't have to be Valentine's Day for us to roll out the romance 😉

Using our proven 4-step inbound marketing process, we'll help your ideal customers fall so in love with you that they'll tell EVERYONE they know how amazing your brand is.

4 STEPS TO LOVE (*inbound marketing)
💚 ATTRACT
💜 CONVERT
💛 CLOSE
❤️ DELIGHT

Curious to read up on this process? Thought so! Link in bio x

Address

323 Koornang Road
Carnegie, VIC
3163

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+611300858839

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