20/07/2026
58% of vendors say an agent's marketing plan is critical to winning their listing.
Despite this, a clear disconnect remains: many listing presentations fail to demonstrate differentiation in their marketing strategies.
In our latest Consumer Research Report, we asked what genuinely matters when vendors invite agents in to appraise, and which factors are instrumental to winning the listing.
"As a vendor, you want to know: 'Which of you is going to show me how the marketing investment I make will deliver buyers and present the home in the best way to get the best result?'" says Alexandra Warren, Diakrit Australia Country Manager.
"When agents look the same on paper, vendors compare fees. When agents demonstrate different levels of value, vendors can compare potential outcomes."
If your marketing strategy sounds like every other agent’s, why should a vendor choose you?
The full article includes a practical 10-minute audit to help identify where your listing presentation may be failing to communicate value and differentiation.
Read the full Elite Agent article below to run the audit on your pitch: 👇
After 20 years selling property marketing and three home sales of her own, Diakrit Australia Country Manager Alexandra Warren has seen the listing presentation from both sides. New research reveals that for 46 per cent of vendors, fees aren't the most important factor when choosing an agent.
