InDigital Media

07/11/2023

YouTube’s taking its next steps into generative AI.

More generative AI tools from YouTube.

03/10/2023

5 interesting stats to start your week!

We arm you with all the numbers you need to tackle the week ahead.

10/07/2023

Twitter Adds Media Studio Access to Twitter Blue Features List

Media Studio is Twitter's advanced content management solution.

15/05/2023

Meta's ad systems are improving through the use of more advanced automated targeting.

01/05/2023

The importance of a data-driven social strategy can’t be overstated — up-to-date demographics are crucial to marketers.

Need an up-to-date list of social media demographics? Check out our breakdown of 2023's numbers and trends you need to know.

16/03/2023

Snapchat has added a new element to its Family Center, which will enable parents to restrict the content that their kids see in the app, while it’s also looking to provide more transparency into its content guidelines to help parents and regular users better understand how it ranks and distributes uploads.

Snapchat's content guidelines provide valuable perspective on what it will and won't distribute in the app.

01/03/2023

Meta has provided some new stats on the effectiveness of its Advantage+ AI-guided ad campaigns, which have become a bigger focus for the app in the wake of Apple’s iOS 14 update.

Meta has refined its focus on AI and automation, which is driving better results for advertisers.

11/02/2023

Instagram’s trying out a new way to prompt users to re-share their old posts, with a ‘Memory’ Story prompt now showing up in some users’ feeds.

The prompts could be another way to spark more interaction in the app.

10/01/2023

Instagram’s UI is getting an update, with a few minor tweaks to the app layout, and the placement of function buttons on-screen 👈

The update is another concession that in-stream shopping isn’t taking off as well as Meta hoped.

15/12/2022

Reddit’s launched a new Reddit for Business website, which provides a heap of insights, tips, and notes for prospective Reddit ad buyers, which could help to guide you in your Reddit marketing approach.

The new website includes a heap of stats, tips and case studies to assist in your Reddit marketing approach.

28/11/2022

We’re nearing the end of yet another year, and what a chaotic 12 months it’s been for the major social networks. Meta continued its gradual decline, TikTok continues to rise, and Twitter is right now in the midst of a chaotic management shift, which could basically see anything happen at the app.

What's coming next in the world of social media marketing? Here are our predictions for the next 12 months.

26/10/2022

Could it finally be coming to an end – and could we finally get to see what comes next for Twitter under Elon Musk?

The Elon Era at Twitter could be about to begin...