19/08/2021
3 THINGS YOU NEED TO DO TO INCREASE INSTAGRAM REACH (that you probably aren’t doing!) 😱
is situated in a stunning century-old building, transformed from Young’s Auctions, a trove of antique curios. They’ve swapped the vintage treasures for vino and Mediterranean fare. Swipe for menu visuals & IG reach analytics - in a few short months, top ranking content are all posts that have been shot and strategised by Digiteyes Marketing, in the clients’ 3+ year lifetime.
So how do we achieve the top increase in reach for clients? Here are 3 tips you probably haven’t heard of:
#1 Embrace accessibility
If you fail to make SM content accessible, you’re missing out on a potential 25% of your target audience. It’s simpler than you think: type alt text for your Instagram images & videos, and enable automatic captions for IGTV.
#2 Are your Instagram stories shareable? You can enable options in your Story settings to allow people to share your Stories, either on their own Stories feed or in a direct message. We often takeover accounts with this turned off.
#8 Give followers a reason to shout you out.
One of the easiest ways to increase your organic reach on Instagram is to piggyback on the reach of other accounts; in other words, get them to post about you or share your posts.
But how do you motivate people to do that? Here are a few simple ideas…
- Mention people in your posts.
- Run giveaways that encourage people to tag you in a post (for example, a photo of themselves using your products).
- Reward user-generated content (UGC) by liking, sharing, and commenting on posts that mention you.
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