20/05/2026
Big mistake we see when it comes to measuring marketing ROI?
Trusting the ad platforms to report all the attribution.
Every platform wants the glory.
Meta claims the lead
Google reports the sale
Everyone takes credit
That’s why GA4 matters.
You need an independent source of truth to see what’s actually driving enquiries, conversions and revenue.
Otherwise you’re making marketing decisions based on biased data.
Get your GA4 tracking sorted, and start making decisions based on data, not platform ego.