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Flabbergast Flabbergast helps all businesses get known through marketing strategies, print media & web development, social media and product sourcing and design.

Ok, but what actually is a motivation map? And what’s a perception gap? 👀A motivation map helps us understand WHY custom...
17/10/2026

Ok, but what actually is a motivation map? And what’s a perception gap? 👀

A motivation map helps us understand WHY customers make decisions. What drives them to act? Trust, fear, convenience, reassurance, aspiration? It’s about understanding the human, not just their demographics.

A perception gap is the difference between how people experience your business in real life and how they perceive it online.

And closing those gaps isn’t just something we do with new clients. Even with our long-standing clients, we’re constantly looking for opportunities to better reflect their expertise, people and reputation online.

With AI and online search changing how businesses are discovered, we need to be on the front foot, not playing catch-up.

One helps us understand why people choose. The other helps them see why they should choose you.

🎥 Stay tuned for our upcoming video series! We’ll explore motivation maps across different industries and practical ways to identify and close your online perception gaps.

Some of the most important moments happen before we press record. The laughs that settle the nerves. The deep breath bef...
15/10/2026

Some of the most important moments happen before we press record.

The laughs that settle the nerves. The deep breath before we begin. The stories shared between takes. The conversations where we listen, learn and understand what really matters to the people in front of our camera.

Because handing your brand, your people and your reputation over to someone else takes trust.

And we never take that lightly.

Our job isn’t to turn people into performers. It’s to create an environment where they feel comfortable enough to be themselves.

To let their personality, expertise and genuine care shine through.

Because the best content doesn’t start with a camera. It starts with connection.

Great businesses shouldn’t be well-kept secrets. 👀And these results are a pretty exciting reminder of what’s possible wh...
12/10/2026

Great businesses shouldn’t be well-kept secrets. 👀

And these results are a pretty exciting reminder of what’s possible when great people, purposeful content and a connected strategy come together.

A little look at what we’ve been building with some of our clients in 2026 so far! 💜

We’re talking hundreds of thousands of views, growing audiences, stronger engagement and, importantly, more people clicking through to our clients’ websites.

But here’s what matters most to us.

We’re not chasing viral moments. We’re building visibility that lasts.

Making brilliant healthcare professionals and service based businesses more recognisable.

Helping people discover expertise they didn’t know existed.

Answering real questions.

Building familiarity and trust long before someone needs to book an appointment or get in touch.

And having plenty of fun with our clients along the way!

Behind these numbers are real people, great businesses, consistent effort and a whole lot of strategic thinking.

The magic is in the people. The results come from the strategy.

If you’re doing great things in your business but feel like not enough people know about them, we’d love to help change that.

We’re opening conversations for 2027 (and have a few spots left for a 2026 start).

Let’s make sure more people discover just how good you are. 💜

Get in touch by sending our team a DM, email genie on [email protected] or click the link in our bio for the social media form.

07/10/2026

Not really….But we prob have less time for our own content than usual because October is bananas 🍌

Social media meetings
Content shoots
Client events
New clients starting

And all the other end of year fun 😎🙌

06/10/2026

If you’re stuck for content ideas, the problem might not be creativity.

You might just be starting in the wrong place.

A motivation map helps you step away from “What should we post?” and think about what actually drives your customer to make a decision.

Desire.
Trust.
Fear.
Convenience.
Belonging.
Security.
FOMO.
Reassurance.
Status.
Care.

And the interesting part? The same product or service can appeal to different people for completely different reasons.

Once you understand the motivation, you can start asking better questions:

What does this person need to hear?
What do they need to understand?
What might reassure them?
What would make them care?
And suddenly, you have a very different content strategy.

Don’t start with what you want to say.
Start with what might make someone care.

05/10/2026

Happy birthday to our one and only Jacob Medina 🙌🙌

05/10/2026

Love visiting this crew in Hampton for our monthly social media content and planning. Lots of fun today 📸🙌

What are you building that makes the next customer easier to find, trust or win?Content that keeps getting discovered.Ex...
28/09/2026

What are you building that makes the next customer easier to find, trust or win?

Content that keeps getting discovered.

Expertise people begin to recognise.

An experience customers naturally talk about.

Relationships that keep generating referrals.

A reputation that gets stronger with every great interaction.

These are growth engines, and we see four big ones: Discovery, Trust, Connection and Compounding.

The goal isn’t to build all four overnight.

It’s to identify the engines already sitting inside your business, strengthen them, and connect them so one good outcome starts helping create the next.

Because sustainable growth shouldn’t always require you to start again.

Build something that builds on itself.

28/09/2026

We’ve had the best year with the Graham Hill Eyecare crew!

It was certainly busy…

Brand new location
A massive end of year event
Saying farewell to Graham upon his retirement
New faces joining the team

And so much more!

Thanks for the chat Natise 👏

The patient journey is starting earlier.PwC found that 63% of Australians surveyed are using AI for initial health resea...
26/09/2026

The patient journey is starting earlier.

PwC found that 63% of Australians surveyed are using AI for initial health research before consulting a healthcare professional or another source.

But only 4% rely on AI alone.

That distinction matters.

AI may be becoming part of how people discover, research and understand their health, but people still want people they can trust.

For healthcare businesses, the opportunity isn’t to create more content for the sake of feeding AI.

It’s to make your real expertise easier to find and understand.

Answer real patient questions.
Put your practitioners forward.
Create genuinely useful content.
Build a clear and credible digital footprint.

Because the first interaction with your practice might happen long before someone walks through the door.

Be useful enough to be found. Human enough to be trusted. Clear enough to be chosen.

Address

Chadstone, VIC

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+61414041800

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