Kupiter T-Talk

19/08/2022

▍𝐁𝐫𝐚𝐧𝐝𝐬 𝐍𝐞𝐞𝐝 𝐌𝐨𝐫𝐞 𝐓𝐡𝐚𝐧 𝐚 𝐖𝐞𝐛𝐬𝐢𝐭𝐞
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📍A website is a digital presence of a brand and it can have several levels of functions:

❶To be 𝗳𝗼𝘂𝗻𝗱 when someone googles your company.

❷To 𝘀𝘁𝗮𝗻𝗱 𝗼𝘂𝘁 when someone searches for products or services you provide.

❸To provide 𝗴𝗼𝗼𝗱 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 to the visitors, so they will come back and even become your customers.

❹To 𝗯𝘂𝘆 𝗱𝗶𝗿𝗲𝗰𝘁𝗹𝘆 from your website (e-commerce).
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📍There are hidden mechanism a website better has in order to serve these functions:

❶𝗕𝗮𝘀𝗶𝗰 𝗦𝗘𝗢, so you got 𝗳𝗼𝘂𝗻𝗱 by keywords of your own.

❷𝗚𝗼𝗼𝗱 𝗦𝗘𝗢, so you 𝘀𝘁𝗮𝗻𝗱 𝗼𝘂𝘁 among the similar offers.

❸𝗚𝗼𝗼𝗱 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 clearly states your products and services.

❹A 𝗴𝗼𝗼𝗱 𝘀𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗰𝗮𝗿𝘁 𝘀𝘆𝘀𝘁𝗲𝗺 is able to grow the business.
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Brands need more than only a website. If you already got one, check the above👆 and see what is missing and see how to enhance it if the platform of the website allows it.

On many occasions, websites built on cheap all-in-one solution could be limited the enhancement possibility. If this is the case of your website, sometimes the best solution is to redevelop one based on an 𝗼𝗽𝗲𝗻 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 that always has up-to-date solutions supported by 𝗽𝗹𝘂𝗴-𝗶𝗻𝘀.
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If you do not have a website now, you are lucky as you have seen this post and can have a good strategic approach to get what you want.🙌
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📍You only need one good website, so we would suggest one of the best settings based on available digital technology:

❶Use 𝐖𝐨𝐫𝐝𝐏𝐫𝐞𝐬𝐬 open platform, it has been developed with SEO in mind and has good support from various developers worldwide for all kinds of plug-ins.

❷If you need a shopping cart system, 𝗪𝗼𝗼𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 is the best solution that can seamlessly integrate with WordPress.
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📍The WP-WooCommerce setup also has these merits:

❶WP is 𝘦𝘢𝘴𝘺 to learn, when you use the system you have a good chance to gain knowledge about it and it is possible that you can handle the website backend and control it.

❷It can integrate with 𝗴𝗼𝗼𝗴𝗹𝗲 𝘁𝗼𝗼𝗹𝘀, such as Analytics, and Merchant Center, which is essential for e-commerce.

❸You can have advanced features through 𝗽𝗹𝘂𝗴-𝗶𝗻 implementation, such as multi-currency. multi-language, contact forms, link with EDM, advanced analytics, product import/export/feeds, payment gateways, etc.
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A few important things that need to be considered, one is web hosting. It is vital to use a 𝗴𝗼𝗼𝗱 𝘀𝗲𝗿𝘃𝗲𝗿 depending on where the users coming from or targeting to. A good hosting solution involved 𝘀𝗽𝗲𝗲𝗱, 𝘀𝘂𝗽𝗽𝗼𝗿𝘁, 𝗮𝗻𝗱 𝘀𝗲𝗰𝘂𝗿𝗶𝘁𝘆.
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🔻If you need help developing a good website for your brand, ✨𝙘𝙤𝙣𝙩𝙖𝙘𝙩 𝙪𝙨✨ or subscribe to Kupiter T-Talk channels to get help. We will be talking about the cost of implementing the website in the coming topics.
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👉Contact Us For A Free Consultation!
https://kupiter.com/ninja-forms/12k9gy/
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👉Sign Up And Join Tplaza+ For Free
https://tplaza.net/vendor-membership/?vmstep=choose_membership&aelia_cs_currency=USD&fbclid=IwAR2Vd6PeevbyH4lN2L7g_lGS6B1N8_So2xTuqoANFIPD1r2QSO_siVUZkJI
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👉Tplaza+
https://tplaza.net/product-category/food/tea-food/
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👉For More T-Talk Topics
https://kupiter.com/category/kupiter-t-talk/
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Brands need more than only a website. If you already got one, check the about and see what is missing and see how to enhance it if the platform of the website allows it.

26/07/2022

We all know advertising can be important at some marketing stage, so how do you find a good advertising agency? Here are a few Checklists for your reference

22/07/2022

▍Why Is Advertising Best Done by a Professional Digital Marketing Company?
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We all know advertising can be important at some marketing stage, business cannot avoid spending on doing Ads. With the development of AI, Google tends to make the interface easy for beginning advertisers, it leads the user with a smart widget to open an Ads account, making it look easy to do a campaign even for amateurs, often the result is Google gets the CPC and business spend a lot without good ROI.
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In many cases, newbies to the Ads don’t know how to set good goals for the campaigns and are even not sure what type of campaign/bidding strategy to use.
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The water is deeper than you think. 🫠
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To do a good campaign means good ROI. It involves the control of the budget, which in Ads terminology is the “bidding”. How to bid take experiments and takes time to get an optimized result, the learning curve is often longer than a new Ads performance algorism is launched, meaning Advertisers need to go through again the learning curve, meanwhile, Google loves it.
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In our experience from the past 10 years dealing with google, the Ads support top directive is to make Advertisers spend more, they have very limited capability to sort out issues for you, it is just like dealing with a broadband service provider, they ask you to follow the SOP based on machine protocols for humans to follow.
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📜If you want to advertise by yourself, here are a few Checklists for your reference before setting your budget and bids:
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➊You know your campaign’s purpose and the types of Ads and can set up a set of auditing mechanisms to quantize the conversion value.
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➋You know how to read insight and understand how to use it to fine-tune the Ads, you know how to set up an Analytic pipeline from your website, landing page, or fan page to collect the data.
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➌Be prepared to spend more. Advertising will cost more than you think, as the conversion must first have some data to let the machine know how to calculate conversion, and basic data is based on 1,000 clicks (K grade). Big data generally starts at a million, so if you really want to see results, there will be some period to spend just to let the machine collect data.
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The reality is that even if you are a genius, you can’t always catch what the machine is thinking, however, a professional digital agency has a lot of campaigns running daily, they observed the change and you have a very good chance not to be their white mouse. Cruel, but this is the reality.
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🤷So how do you find a good advertising agency?
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🔻First
👉A good Ads agency does not need a famous one, a famous one often charges higher and is not interested in a small budget. But the advertising agency you are looking for should be able to provide client projects reference. If an advertising company cannot name a few clients you know, preferably in the same industry, then you are helping him pay tuition for the learning curve; and if you are looking for an advertising company that is too big, then your pockets really need to be deep enough.
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🔻Second
👉A good Ads agency must understand your industry and be familiar with your target market. The ex*****on of digital marketing is best done by experienced marketers, not just people who understand advertising. The advertising AE you are looking for must be able to understand a bit of insight into your industry, so that you can formulate a good advertising strategy together, such as which kind of advertising is suitable? What KPI targets should be set to achieve the best possible result.
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🔻Third
👉Advertising companies must be able to provide support for big data. SMBs generally do not have their own big data for marketing, so they must rely on advertising companies to leverage big data for accurate advertising. Good advertising companies should have set up a data analytics mechanism and even better have their own platforms to collect data for a long time.
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🌟Using the right digital marketing agency can actually save money on advertising and optimize the ROI.✨
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👇Contact Us for Free Consultations!
https://kupiter.com/ninja-forms/12k9gy/
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🤩I'd like to join the next webinar!
https://kupiter.com/ecommerce-marketplace-questionnaire/

We all know advertising can be important at some marketing stage, so how do you find a good advertising agency? Here are a few Checklists for your reference

14/07/2022

【為何 #跨境電商 是台灣品牌優先考慮的國際市場進入模式？】
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貿易有進口出口之別，它是有方向性的，品牌在進入國際市場也就涉及了貿易，與在其國内銷售有著很大的差異。在國内是知名品牌，或許也建立了銷售通路，但要進軍國際市場之前，還是有很多準備要做。
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📍台灣品牌商家進入國際市場的Checklist：
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❶品牌國際化
⒈ 品牌説的是國際語言嗎
⒉ Logo 圖檔的國際化
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❷商品與包裝的國際化
⒈ 產品内容使用的是目標市場的語言嗎
⒉ 目標市場的安規，相應標識法規遵守了沒有
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❸產品市場競爭策略
⒈ 做足pricing benchmark了沒
⒉ 各國當地定價不是換算貨幣而已
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❹成交的條件成熟嗎
⒈ 憑什麽可以讓買家先付款再出貨
⒉ 憑什麽讓代理商要幫你進口備貨
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❺花錢參加國際展找客戶
⒈ 設定合理的預期很重要
⒉ 參展的目的是在找買家還是合作夥伴
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❻國際售後服務體系的建立
⒈ 售後服務的成本必須算好
⒉ 客服SOP流程必須公告
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➐國際金流與國際物流的處理
⒈ 進口規費稅金與倉儲的成本清楚了沒有
⒉ 各國外貿進口相關法規
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從產品來看，如果發現品牌國際化的準備還不是那麽到位，也還沒有完全符合目標市場正式報關進口的條件，找海外代理商買貨進口就不是很現實的期待。
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行銷上來説，品牌商家在批量出貨前，應該先對當地消費者做好品牌推廣，對消費者建立知名度，要找合作夥伴就不難。
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如果從貿易層次的金流與物流來看，整批進口所需處理的事務與零單銷售的差別很大，前者包含產品測試安規等要全部到位，後者經由跨境電商的零售模式可以得到簡易解決。
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審視了這些問題，台灣品牌商家應該優先考慮跨境電商作為國際市場進入模式， +是專為台灣品牌商家量身定制的一站式全方位跨境電商平台，可以提供包含 、 、 #金流、 #物流、 #大數據、 #流量 等服務。跨境電商平台作為複合行銷通路之一與品牌商家本身的其他行銷通路結合也會獲得加成的效果。
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👉我想參加下一場說明會
https://kupiter.com/ecommerce-marketplace-questionnaire/
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👉免費註冊加入Tplaza，馬上可以獲得相關服務
https://tplaza.net/vendor-membership/?vmstep=choose_membership
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👉Tplaza+ 全方位跨境電商平台解決方案
https://kupiter.com/tplaza-marketplace-solution/
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👉更多Kupiter T-Talk
https://kupiter.com/category/kupiter-t-talk/
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如果從貿易層次的金流與物流來看，整批進口所需處理的事務與零單銷售的差別很大。貿易有進口出口之別，品牌在進入國際市場也就涉及了貿易，與在其國内銷售有著很大的差異。在國内是知名品牌，或許也建立了銷售通路，...

30/06/2022

How to leave a brand’s international digital footprint step by step?
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Anyone who walks will leave footprints. How you are found depends on what places you have been to.
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If you have not yet taken overseas trip, you won't have an overseas footprint to be found.
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When a merchant goes to a new market, no matter how well he planned, there can be some surprises, be it local commercial terms, the use of currencies, some language problems, or maybe lack of local convention knowledge.
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As a tour guide, Kupiter opened the Tplaza+ itinerary, which can accompany the merchant to complete a pleasant overseas journey, and at the same time leave digital footprint step by step, which can be inquired at any time, for meeting more friends online.
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To meet individual merchant's need. Everyone who participates in the tour can have his customized itinerary, Tplaza+ is based on this concept to provide our step-by-step digital marketing services.
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👉Sign up for Tplaza+ for free today and start your journey!
https://tplaza.net/vendor-membership/?vmstep=choose_membership&aelia_cs_currency=USD
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✨Brand's digital itinerary✨
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🔻Step 1 Brand-specific website | Social Networks connection
>>>Digital Presence in Target Market
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The brand-specific URL can be used as a store website of the company, which is connected to the company-related social networks and can be seen in the target market.⏩
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🔻Step 2 International Marketing Consulting
>>>Digital Marketing Strategy Planning
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Kupiter shares development experience in major overseas markets, assists merchants to formulate market entry strategies, and prepares the funnels to get online traffic through multi-channels.⏩
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🔻Step 3 Product optimization
>>>Digital Content Optimization
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The product content optimization, adjustment and listing of the dedicated service, so that the product has the greatest chance to be found in the target market.⏩
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🔻Step 4 International cash flow support
>>>Ready to get paid
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Using Tplaza+’s international payment gateway, merchants can accept payments in various currencies without having to set up companies abroad and open bank accounts.⏩
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🔻Step 5 Cross-border efficient logistics
>>>Facilitate International Logistics
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Merchant's domestic TWTC delivery, through Tplaza+ using FEDEX, UPS, EMS, DHL and other international express services, the goods are delivered to consumers in the shortest time, and the whole process can be traced.⏩
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🔻Step 6 Google Shopping Ads
>>>Run Google Shopping Campaign
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Google Shopping Campaign can ensure that products appear in relevant searches, and is the most direct and effective way to increase visits.⏩
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🔻Step 7 Traffic data analysis
>>>Knowing your marketing Insight
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The visit rate of each product can be seen at a glance in the account dashboard. In order to understand the competitiveness of products, to formulate the next marketing plan.⏩
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🔻Step 8 Channel Promotion | Customized Big Data Marketing
>>>Customized Digital Campaign
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When merchant demand, we will help select and set the most suitable campaign to drive conversion from the target market.💯
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🤩I'd like to join the next webinar!
https://kupiter.com/ecommerce-marketplace-questionnaire/

Anyone who walks will leave footprints. If you have not yet taking overseas trip, you won’t have a overseas footprint to be found. As a tour guide, Kupiter opened the Tplaza+ itinerary ,which can accompany the merchant to complete a pleasant overseas journey, and at the same time leave digital foo...

22/06/2022

每個品牌都訴説著一個故事
What's your Brand Story?

Tplaza+ 全方位跨境電商平台 誠摯邀請品牌商家進駐
免費參加Tplaza+ 跨境電商綫上説明會
https://kupiter.com/tplaza-marketplace-solution/

Deliver the finest of MIT products to the world
https://kupiter.com/create-digital-footprint/

10/06/2022

New job opening!
加入KUPITER 台北世貿TWTC團隊

我們是打從澳洲來著的台灣公司，公司的文化是專業服務客戶；對員工的要求是自我管理，達到一流的工作品質。如果您也欣賞以下特質，歡迎加入我們。